PriceGrabber® Survey Reveals Strong Consumer Motivation for Shopping on Cyber Monday

One-day deals and free shipping entice shoppers this year

Nov 21, 2011, 08:07 ET from

LOS ANGELES, Nov. 21, 2011 /PRNewswire/ -- Cyber Monday (Nov. 28) will celebrate its sixth anniversary in 2011, and consumer motivation for shopping on the day synonymous with the best online deals remains strong, according to survey data from PriceGrabber®, a part of Experian. Further results from PriceGrabber's second winter holiday shopping survey reveal that, when asked to select which days they plan to shop over the Thanksgiving weekend (choosing as many of the four days as they liked), 39 percent of respondents said Cyber Monday, up slightly from 37 percent last year. Conducted from Sept. 19 to Oct. 17, 2011, the survey includes responses from 2,322 U.S. online shopping consumers.

Consumers will shop on Cyber Monday for discounts and free shipping

When the 39 percent of consumers who plan to shop on Cyber Monday were asked to select all of the reasons they plan to do so, an overwhelming 92 percent indicated that they wanted to take advantage of one-day deals, discounts and free-shipping offers.

This was followed by 38 percent who indicated a willingness to buy on Cyber Monday after looking for sales during Black Friday weekend, another 38 percent who wanted to get their holiday shopping done early, and 20 percent who wanted to spend Black Friday weekend speaking with friends and family about their gift lists. Six percent indicated that Cyber Monday is a tradition with family and friends, 5 percent said they consider it an excuse to take a break from work, and another 5 percent indicated that their office Internet connection is faster than the one at home.

Most Cyber Monday consumers will shop from home; mobile will have a presence

While Cyber Monday is often associated with employees returning to the office after the Thanksgiving weekend only to spend the bulk of the workday browsing for holiday deals online, PriceGrabber's survey data revealed that the workplace will not be the most popular location to conduct Cyber Monday shopping in 2011. When consumers who plan to shop on Cyber Monday were asked to indicate from where they plan to shop, 84 percent indicated home, 12 percent said work and 4 percent will shop on the go from a mobile device.

Consumers will shop in the morning to grab the best deals early

According to PriceGrabber's survey, Cyber Monday consumers believe that the early bird gets the worm. When consumers who plan to shop on Cyber Monday were asked to indicate what time they plan to shop, 33 percent said in the early morning (5 a.m. to 8:59 a.m.), 29 percent said in the late morning (9 a.m. to 11:59 a.m.), 17 percent said in the evening (7 p.m. to 12 a.m.), 13 percent said in the afternoon (12 p.m. to 4:59 p.m.) and 8 percent said in the early evening (5 p.m. to 6:59 p.m.).

Men and women differed on this subject. More men (36 percent) indicated that they plan to shop in the early morning, compared with 31 percent of women, and more women (33 percent) said they plan to shop in the late morning, compared with 24 percent of men.

"Our survey findings reveal that consumers are largely aware of the great deals and offers available on retailer sites on Cyber Monday, and we aren't surprised to see them shop during the earlier part of the day or before arriving at work to take advantage of the great bargains before the best items are sold out," commented Graham Jones, general manager of PriceGrabber. "While most consumers plan to shop from a home computer on Cyber Monday, we expect mobile shopping to have an undeniable presence this year, allowing even busy commuters to make the most of what retailers are sure to offer."

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About PriceGrabber

PriceGrabber, a part of Experian, is a leading online shopping site with more than 23 million unique shoppers monthly. At PriceGrabber, savvy shoppers can instantly find and compare millions of unique products and services across 25 categories with more than 11,000 merchants. Compare products side by side to find the right retailers at the best prices within popular categories, such as Digital Cameras, Electronics, Computers, Clothing, Books, TVs and more. PriceGrabber provides shoppers with the right product from the right merchant at the best price anytime, anywhere. Visit us at

About Experian

Experian® is the leading global information services company, providing data and analytical tools to clients in more than 80 countries. The company helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score, and protect against identity theft.

Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended 31 March 2011 was US$4.2 billion. Experian employs approximately 15,000 people in 41 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; California, US; and Sao Paulo, Brazil. 

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