PriceGrabber Survey Reveals What Moms Really Want for Mother's Day

Sixty-percent of consumers will purchase Mother's Day gifts online

Apr 29, 2014, 08:02 ET from

LOS ANGELES, April 29, 2014 /PRNewswire/ -- The sun is out, temperatures are rising, flowers are blooming and Mother's Day is just around the corner. Leading online shopping site and ecommerce platform, PriceGrabber®, just released results of its 2014 Mother's Day Shopping Survey, revealing how families will celebrate mothers this year. Conducted from April 3, 2014April 17, 2014, the survey includes responses from 3,171 U.S. online shopping consumers. 

Mother's want your time over jewelry
When PriceGrabber asked mothers what they really want for Mother's Day (respondents could select more than one option), 44 percent indicated they want to spend quality time with their family. Gift cards emerged as the second most popular choice at 29 percent, followed by flowers at 28 percent. Jewelry and dining out tied for fourth at 26 percent. 

When consumers were asked what they plan to give their mothers this year, flowers ranked as the top choice at 37 percent. This was followed by quality time with the family and dining out, tying as the second most popular choice at 29 percent. Greeting cards or e-cards came in third at 24 percent, followed by gift cards at 19 percent.

Many shoppers will buy online, 1-2 weeks prior
The survey discovered 60 percent of consumers will purchase their Mother's Day gifts online, with 50 percent who said they will shop from their computer and 10 percent who will purchase from a mobile device (smart phone or tablet). Brick-and-mortar retailers will continue to see traffic as 40 percent of Mother's Day shoppers indicated they will purchase their gifts in-store.

According to the survey, 27 percent of shoppers plan to purchase Mother's Day gifts two weeks prior, and 30 percent responded they will buy presents one week prior.

Mother's Day Budgets
No matter what the holiday, shoppers are always on the hunt for a great deal. When consumers were asked how much they plan to spend on Mother's Day, 26 percent said they would spend $50 - $99. Twenty percent will try to find the perfect gift for $100-$249, and 19 percent will spend $25 - $49.

"When it comes to recognizing "mom," or other women in their lives, consumers have clearly responded they plan to commemorate the day regardless of budget," said Sharon Banfield, director of public relations for PriceGrabber. "Retailers that can fuel passion by offering personalized and unique gifts will win the wallet share of today's consumer."

Retailers win with free shipping
Consumers are eager to celebrate "mom" by spending money on gifts and retailers are enthusiastic to deliver competitive pricing on these items. When consumers were asked what type of retailer tactics would entice them to make a purchase this Mother's Day (consumers were able to select more than one option), free shipping topped the list at 54 percent. Price cuts came in as second at 45 percent; third indicated that coupons were a powerful purchasing tool at 43 percent; and sales ranked as fourth at 42 percent.

For full survey results, contact

About PriceGrabber®
PriceGrabber® is a leading distributed ecommerce platform and shopping site that connects millions of shoppers each month with thousands of merchants. We reach our consumer audience via desktop and mobile devices through a network of over 400 digital publisher partners as well as through our owned and operated web properties. Together with our distribution partners, we drive over $1 billion in annual sales for our retailer partners. PriceGrabber's unique portfolio of business units, including the world's premier location-based mobile fashion app Snapette, provides brands and retailers with unparalleled marketing and sales opportunities to millions of active, qualified and ready to buy shoppers on a monthly basis. PriceGrabber is a unit of CPL Holdings LLC and headquartered in Los Angeles, CA with operations across North America and in the United Kingdom. Visit us at

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