Priceline.com Offers Big Deal Rental Car Price Guarantee, Complete with a $20 Bounty for Any Customers Finding a Lower Price

NORWALK, Conn., May 5 /PRNewswire-FirstCall/ -- Don't know where to find the best online deals on rental cars?  Well, now you can stop looking.  Priceline.com (Nasdaq: PCLN) announced today the launch of its latest promotion - the Big Deal Rental Car Price Guarantee.  Here's how it works:  Between now and June 2, 2010, if you book a Name Your Own Price® rental car and find a better price right up until 24 hours before scheduled pickup, priceline.com will match that price, pay a $20 bounty and give you a $50 vacation package coupon.*

Priceline.com also announced today that, to help customers get their own rental car big deal, it significantly expanded its rental car Winning Bids content area for the duration of the promotion.  Winning Bids allow visitors to see successful Name Your Own Price® rental car bids recently made by other priceline.com customers.  During the Big Deal promotion, priceline.com visitors can type in virtually any U.S. city they choose and see winning bids for different car types at major airports.  To see sample winning bids, visit http://travela.priceline.com/promo/rc_bigdealdays.html.

"We're so sure we have the best prices of any major online rental car reservation service that priceline.com has decided to offer a $20 bounty along with a full refund of the difference and a $50 vacation package coupon if a customer finds a better rate," said priceline.com Chief Marketing Officer Brett Keller.  "We believe that this provides a compelling incentive for travelers to try our Name Your Own Price® rental car service."  Priceline.com's deeply discounted rental car service works with five of the largest rental car companies, including Hertz, Avis, Budget, Alamo and National.

For Big Deal Rental Car details: http://travela.priceline.com/promo/rc_bigdealdays.html.

Priceline.com Name Your Own Price® rental car customers can save up to 40%, and sometimes more, on their rentals compared to published prices found on major online travel agency websites.  With priceline.com's Name Your Own Price® rental car service, customers choose the rental dates and pickup/dropoff times, car type and the price they want to pay.  Priceline.com then works to try to find a major rental car company willing to accept the customer's bid.  Customers find out immediately if their offer is accepted.  Priceline.com Name Your Own Price® rental cars can be booked up until two hours before pickup time.

Here are some examples of recent rental car Winning Bids recently made by priceline.com customers.  Actual prices and availability is not guaranteed and can change at any time.

• Philadelphia, mid-size, from $13 a day (63% savings).
• Atlanta, compact, from $12 a day (65% savings).
• Orlando, full-size, from $14 a day (63% savings).
• Los Angeles, mid-size, from $13 a day (61% savings)
• Chicago, economy, from $11 a day (56% savings)
• Seattle, full-size, from $14 a day, (60% savings)

Priceline.com is an industry leader in increasing savings for traveling consumers.  In November 2007, priceline.com became the first major online travel agency to eliminate booking fees for all domestic and international airline tickets.  Then, in July 2008, priceline.com became the first major online travel agency to slash booking fees on its published-price hotel rooms.  Priceline.com also is known for being the only major online travel agency to offer a sunshine guarantee for its vacation packages in 2008 and is the only major online travel agency to offer hotel rooms, airline tickets and rental cars with the Name Your Own Price® service.

*Rentals must be 2 days or longer to qualify for the Big Deal Guarantee. $20 bounty will be refunded to customers' credit cards.  Only customers with U.S. billing addresses are eligible to receive the Priceline Vacation Package coupon, which applies to air & hotel packages of 2 days duration or longer.

About Priceline.com® Incorporated

Priceline.com Incorporated (Nasdaq: PCLN) www.priceline.com provides online travel services in 32 languages in over 90 countries in Europe, North America, Asia, the Middle East and Africa. Included in the priceline.com family of companies is Booking.com, a leading international online hotel reservation service, priceline.com, a leading U.S. online travel service for value-conscious leisure travelers, and Agoda.com, an Asian online hotel reservation service.  Priceline.com believes that Booking.com is Europe's largest and fastest growing hotel reservation service, with a network of affiliated Web sites. Booking.com operates in over 76 countries in 25 languages and offers its customers access to approximately 78,000 participating hotels worldwide.

In the U.S., priceline.com gives customers more ways to save on their airline tickets, hotel rooms, rental cars, vacation packages and cruises than any other Internet travel service. In addition to getting great published prices, leisure travelers can narrow their searches using priceline.com's TripFilter advanced search technology, customize their search activity through priceline.com's Inside Track features, create packages to save even more money, and take advantage of priceline.com's famous Name Your Own Price® service, which can deliver the lowest prices available.  Priceline.com operates the following travel websites: Travelweb.com, Lowestfare.com, RentalCars.com and BreezeNet.com. Priceline.com also licenses its business model to independent licensees.

SOURCE Priceline.com