Pride Travel is Heating Up: Orbitz Survey Reveals Top LGBTQ+ Travel Considerations and Trending Destinations for 2019 Pride Events
More than half of LGBTQ travelers have already heard about Pride pre-travel arrangements on social media (82 percent); hotel searches during Pride events are up 50 percent on Orbitz.com
Approximately 30 percent hope to see Ellen DeGeneres stepping OUT for this year's Pride events
Mar 26, 2019, 09:23 ET
CHICAGO, March 26, 2019 /PRNewswire/ -- Did last year's Pride celebrations give you FOMO? With April acting as the unofficial kick off to Pride season, recognized annually and internationally throughout June, now is the perfect time to start planning a trip around the upcoming 2019 Pride festivities. Travelers planning a trip to celebrated Pride destinations including Los Angeles, Chicago, Washington D.C., San Francisco and New York City can browse hotels, booking tips and itineraries using the new Orbitz Pride Travel Guide launching April 1 at Orbitz.com/Pride.
According to recent data from Orbitz, a long proponent of LGBTQ+ travel and the first online travel company to launch a microsite dedicated to gay and lesbian travel more than a decade ago, hotel searches for Pride weekends have already increased by more than double digits when compared to 2018, along with a significant increase in flight searches and Pride package considerations. In fact, when asked directly in an online survey, 79 percent of LGBTQ travelers plan to attend this year's Pride events with a group. Hotels (57 percent) and car shares (54 percent) are the travel accommodations most likely to be booked for Pride celebrations in 2019. 1
"More travelers than ever before will be celebrating love and equality in some of the most gay-friendly cities across the country this year," said Carey Malloy, Director of Brand Marketing for Orbitz Brand. "With this being a milestone year for Pride, our message to travelers is now is the time to plan your trip while accommodations are in high demand."
Pride Travelers are OUT in the World
From east to west, LGBTQ travelers have visited a range of gay-friendly cities throughout the United States, with San Francisco (13 percent), New York (11 percent) and Chicago (10 percent) ranking as the top three destinations based on a recent survey by Orbitz. Nearly half of respondents confirmed they plan to travel between five and 50 miles for a Pride event in 2019, and 42 percent plan to travel more than 50 miles. Three in four (74 percent) of LGBTQ travelers also said that knowing whether a destination is Pride-friendly impacts their decision on where to travel.
Based on hotel inventory in key Pride-friendly destinations, recent flight prices and travel searches, the top 10 cities to celebrate 2019 Pride according to Orbitz are:
- Provincetown, Mass.
- St. Petersburg, Fla.
- Atlanta, Ga.
- Long Beach, Calif.
- New York City, N.Y.
- Minneapolis, Minn.
- Columbus, Ohio
- Miami, Fla.
- Houston, Texas
- San Francisco, Calif.
"My summers in Provincetown are always the highlight of my year, so naturally I love that P-Town is ranked as the number one Pride-friendly place to travel!" said Miss Richfield 1981, a well-known drag personality for Orbitz. "It is such a joy to see Pride celebrations spreading throughout the United States and internationally; I encourage my fans and queer community to get out and plan a weekend getaway to celebrate Pride with friends, loved ones and fellow LGBTQ travelers."
Celebrity Shout-OUT
Known as a true LGBT icon, it is no surprise that Ellen DeGeneres topped the list of celebrities that travelers would most like to attend Pride with (31 percent), followed by Lady Gaga (24 percent) and the cast of Netflix's Queer Eye and the Obamas tied for third (both 15 percent). When asked who they would like to see as Grand Marshall of this year's Pride Parade, Ellen DeGeneres, Ru Paul, Barack Obama and Janelle Monáe were the top picks from nearly half of respondents (47 percent).
Can't Put a Price on Pride
A shocking 80 percent of LGBTQ travelers said they would sacrifice their cell phone and break the "pics or it didn't happen" rule of Instagram during Pride celebrations in exchange for free parade tickets, meals and hotel accommodations for the weekend. Additionally, while one-in-three travelers (30 percent) say they are looking to spend less than $100 on Pride travel and accommodations, 67 percent of Orbitz's respondents claim experience is the most important consideration when traveling for Pride.
Anchorage Pride Meets Miami Beach Pride
In addition to being one of the top 10 destinations to celebrate Pride based on Orbitz data and recent search demand, Miami Beach is known as an award-winning LGBTQ destination and rightfully kicks off Pride season from April 1-7, 2019. To continue its strong support of LGBTQ+ travel, Orbitz is sending a small delegation from Alaska to the upcoming Miami Beach Pride Week and Parade. The group of four Anchorage Pride members will travel 5,000 miles together, trading the Alaska snow for sand, to embrace Miami's city-wide Pride festivities and gay-friendly accommodations first-hand. Orbitz is sponsoring the Anchorage Pride group to reward and recognize them for the positive impact they have had on their local LGBTQ community, while also connecting with people who share their same passion and Pride, despite the vastly different destinations.
To further spotlight the 2019 Pride celebration, Orbitz will be changing its logo to the rainbow "O" for the month of June. LGBTQ travelers and supporters are encouraged to follow Orbitz on Instagram (@Orbitz) to check out photos, videos and live moments from the Anchorage Pride group's first-time experience at Miami Beach Pride. To book your hotel and LGBTQ-friendly travel accommodations for 2019 Pride, visit www.Orbitz.com today.
Highlights from Orbitz's Pride-Friendly Travel Survey:
- Social media (82 percent) and feedback from friends, family and peers (69 percent) are the main sources from which LGBTQ travelers are most likely to hear about Pride events
- Nearly three in four (74 percent) Pride travelers say knowing whether or not a place is LGBTQ+ friendly impacts their decision to travel there
- 67 percent of LGBTQ travelers say the experience is the most important consideration when traveling for Pride; while 17 percent say its location and 10 percent are most cognizant of price
- LGBTQ travelers are looking for the best Pride discounts and deals; nearly one in three (30 percent) are looking to spend less than $100 on travel and accommodations
- Hotels (57 percent) and ride or car shares (54 percent) are the travel accommodations most likely to be booked for 2019 Pride events
- 80 percent of LGBTQ travelers would forgo their cell phone during Pride in exchange for free tickets, meals and hotel accommodations for the weekend
- From their experience, the most Pride-friendly cities LGBTQ travelers have visited include San Francisco (13 percent), New York City (11 percent) and Chicago (10 percent)
- Nearly half of LGBTQ travelers (47 percent) will travel between five and 50 miles for a Pride event in 2019, and 42 percent will travel more than 50 miles
- Pride travelers are split on where to sit; more than half (53 percent) would rather get front row at the Pride parade while 47 percent would rather travel first class for Pride
- According to LGBTQ travelers, the top U.S. destinations for celebrating Pride include Boston, Miami, San Francisco, New York City and Los Angeles
- Approximately 79 percent of Pride travelers are planning to attend this year's events with a group, with most wanting to attend with their best friend (81 percent)
- Nearly half (47 percent) of LGBTQ travelers expressed that their ex is the companion they would least want to go with to Pride
- More than 30 percent of LGBTQ travelers say Ellen DeGeneres is the celebrity they would most like to travel with for Pride; 24 percent would prefer to travel with Lady Gaga and 15 percent would like to travel with the cast from Queer Eye or the Obamas
For more information:
Mel Dohmen
Sr. Manager, Brand Marketing
Orbitz Press Office
Coyne PR on behalf of Orbitz:
Laurel Mundth
Account Supervisor
[email protected]
973-588-2000
1This report is based on Orbitz search and historical booking data from 2017 to 2018, as well as a survey conducted among 300 U.S. adults ages 18-44 fielded between March 11 and March 15, 2019. In addition, supplemental data was incorporated from Orbitz pricing and demand information based on historical averages for flights and hotels booked during Pride event dates during 2017 and 2018, as well as travel intent based in search information collected during Pride event dates from 2018 to 2019.
SOURCE Orbitz
