Prima Fluorspar Corp. engages Peter Grandich for marketing services

VANCOUVER, April 29, 2013 /PRNewswire/ - Prima Fluorspar Corp. (TSX-V: PF) ("Prima" or the "Company") is pleased to announce that it has entered into an agreement with Peter Grandich of Grandich Publications LLC ("Grandich") to provide marketing services to the Company as of May 1, 2013.

ABOUT PETER GRANDICH
Peter Grandich entered Wall Street in the mid-1980s and within three years was appointed Vice President of Investment Strategy for a leading New York Stock Exchange member firm. He went on to hold positions as a market strategist, portfolio manager for four hedge funds and a mutual fund that bore his name.

He has given hundreds of interviews to media including Financial Post, Globe and Mail, US News & World Report, New York Times, Business Week, MarketWatch, Business News Network,  GMA, Neil Cavuto's Your World on Fox News, The Kudlow Report on CNBC, Wall Street Journal, Barron's and dozens more. He is a regular speaker at investment conferences around the globe, has edited numerous investment newsletters and is a sought after commentator.

Grandich is the publisher and editor of The Grandich Letter, first published in 1984. On his internationally-followed blog, he comments daily about the world's economies and financial markets with his experience gained from more than 30 years in and around Wall Street.  Grandich's wildly-popular blog provides an insightful and intuitive look at business, finances and the world, set in a vernacular that just about anyone can understand.

Grandich will receive $2,000 per month from Prima. The contract may be terminated by either party with 30 days' notice after three months.  Grandich will also receive 100,000 incentive options at an exercise price of $0.10 valid for 5 years assuming the marketing agreement remains in place.

OPTION GRANT
Including this option grant to Grandich, the Company has issued a total of 1,500,000 incentive options at an exercise price of $0.10 valid for 5 years to Directors, Officers and Consultants to the Company.

ABOUT PRIMA FLUORSPAR
Prima is expanding an historic fluorspar resource on 22,500 ha (55,000 acres) of 100%-owned claims in British Columbia.

HIGHLIGHTS ABOUT PRIMA'S HISTORIC RESOURCE*

• 3.2 million tonnes at an average grade of 32% fluorspar*
• Mineralization at surface
• 30 km strike length
• Metallurgical Testing: 97% CaF^2* 
• 22,500 ha (55,000 acres), 100%-owned claims
• Easy access, on Alaska Highway in British Columbia

FLUORSPAR FACTS:

• No fluorspar mines in Canada or USA
• Uses: Refrigeration, aluminum and steel smelting, consumer products like Teflon® and GORE-TEX®, medicines, cement, and petroleum-based fuels
• $2.4 billion/annum market
• North American Purchasers: Chemical Companies - Dupont, Honeywell; Aluminum Producers: Rio Tinto Alcan (Kitimat)

Please feel free to contact me at any time [email protected] or at 604-681-1568.

For more information about Prima please visit: http://primafluorspar.com/

I look forward to hearing from you.

ON BEHALF OF THE BOARD
PRIMA RESOURCES CORP.

"Robert Bick"
Robert Bick
President and CEO

Disclaimer for Forward-Looking Statements

Statements in this news release that are not historical facts are forward-looking statements that are subject to risks and uncertainties.  Words such as "expects", "intends", "plans", "may", "could", "should", "anticipates", "likely", "believes" and words of similar import also identify forward-looking statements.  Forward-looking statements in this news release include statements about the potential of the property to become a major fluorspar producer. Actual results may differ materially from those currently anticipated due to a number of factors beyond the Company's control.  These risks and uncertainties include, among other things, the risks associated with being a mineral exploration company.  These forward-looking statements are made as of the date of this news release and, except as required by applicable laws, the Company assumes no obligation to update these forward-looking statements, or to update the reasons why actual results differed from those projected in the forward-looking statements.

*Historical Data

Prima Fluorspar Corp. has not undertaken an independent verification to classify the historic resource estimate quoted from a Mineral Potential Compilation Report for the BC Department of Economic Development, written by Wright Engineers Limited and H.N. Halvorson Consultants Ltd., in January 17, 1975 as a current mineral resource. Neither has Prima independently verified the results of the previous exploration work. Therefore, the historical mineral resource should not be relied upon, but the issuer believes the information to be relevant and reasonably reliable. An unknown quantity of the 3.2 million tonnes are on mineral claims outside of the current Liard Fluorspar Property. However, based on the information available, the majority of the estimate is based on the deposits located on Prima's Liard Fluorspar Property. The key assumptions, parameters and methods of the resource estimate are unknown at this time. New deposit definition drilling is needed to develop a current resource estimate on the property. Prima believes that these historical mineral resources provide a conceptual indication of the potential of the property and are relevant to ongoing exploration.

SOURCE Prima Fluorspar Corp