Primabolics Is Officially Bringing Sports Performance and General Wellness to American Consumers

Primabolics Has Stood Out in a Crowded Marketplace Down Under for a Decade by Blending Traditional Wellness with Sports Supplementation

FORT LAUDERDALE, Fla., Oct. 6, 2025 /PRNewswire/ -- The nutraceutical market is crowded and growing. The global market was valued at over $590 billion in 2024 and is expected to reach over $900 billion in the next five years. This has attracted countless companies in a fierce competition for market share. Since 2015, Primabolics has found a formula for success in this hyper-competitive space by operating at the crossroads of sports performance and general wellness. After years of elite execution and satisfied customers, the company from the Land Down Under is now bringing its refined, in-demand portfolio of supplements to the United States.

"We represent the intersection of these two worlds," said Will Warren-Davey, Primabolics Founding Director and CEO. "We refuse to be categorized into one or the other, as so often happens in this industry. Instead, we've found ways to create world-class formulations that combine century-old functional medicine with cutting-edge science and sports science. We've used this approach to create hundreds of high-impact products that people love using in their daily lives — whether that includes trips to the gym, a mother sleeping through the night, a middle-aged man trying to maintain testosterone levels, or anything else. We want to equip everyone with the health tools to succeed."

Primabolics has stood out in the market for a decade by blending naturopathic and traditional herbs typically seen in traditional and functional medicine cultures, with the vitamins, minerals, and amino acids commonly found in sports supplementation. The result is 230 different products that provide a holistic brand that has found a place in hundreds of health food stores, vitamin shops, and sports nutrition retailers across Australia.

Warren-Davey and the Primabolics team are also proud of the way they go about their business. They have invested in high-quality production lines, clean supply chains, and are compliant with the rigorous manufacturing demands of nutraceutical businesses operating in the Land Down Under.

Primabolics has proven its ability to serve a large and diverse demographic of health-conscious Australian consumers, and it is doing the same for Americans, as well. The company is in the process of entering the US marketplace, where it will provide its world-class formulas to parents, professionals, athletes, and everyone in between.

About Primabolics
Primabolics Nutrition was founded in 2015 and is based in Australia, where it is stocked in over 1,000 retail sites. It operates at the intersection of wellness and performance, and its founders believe in a holistic approach to supplementation that creates everyday tools for athletes, parents, and professionals alike. Its portfolio includes 230 SKUs, with formulations that blend cutting-edge science with traditional functional herbs, vitamins, and minerals to address testosterone support, sleep, gut health, sports performance, and more. Primabolics empowers consumers to take control of their health today to build longevity for tomorrow. Learn more at primabolics.com.

Media Contact:
Will Warren-Davey
+61 413 790 153
[email protected]

SOURCE Primabolics