Primary Residential Mortgage, Inc. Achieves Significant Growth; Increases Focus On Customers

SALT LAKE CITY, July 11, 2012 /PRNewswire/ -- Primary Residential Mortgage, Inc. (PRMI), one of the premier lenders in the mortgage industry, rolled out a corporate brand refresh last week that will more accurately reflect the company's mission "to be a nationally-respected, locally-known home loan company whose purpose is to finance your homeownership goals through a positive and personal experience."

"Our goal is to empower our customers by creating awareness and understanding in an industry that's been hit hard the past few years with challenges created by the economy," said Dave Zitting, President and CEO of PRMI.  "Our corporate brand refresh reflects this goal and reinforces the core values that will continue to guide us in helping our customers achieve the dream of homeownership."

Stephanie Tino, the Marketing Manager at PRMI who was in charge of overseeing the brand refresh, added, "PRMI has always had a strong focus on the customer.  We have always strived not only to provide great customer service, but also to act as their advocates. Choosing core values such as stability, integrity, and advocacy is our way of putting a name to ideas we are already passionate about."

The revised branding will help guide the company as they continue their steady growth. "Our focus has always been on the consumer and we recognize that they have enabled us to grow at the rate we have.  We're constantly looking for ways to exceed customer expectations and we're confident that these values will drive us and help ensure that we're evolving and doing everything we can for our customers," said Dave Zitting.

PRMI has achieved significant growth milestones since its inception in 1998, despite a down economy.  In 2000, PRMI had 18 employees and closed the year with $38 million in funded volume.  In 2010, the company surpassed more than $4 billion in funded volume and is well on its way to exceeding $5 billion in 2012.  Additionally, PRMI currently has more than 200 active branches across the country, employs more than 1,500 people nationwide and is licensed in 49 states, including Washington, D.C.

For more information about PRMI or to talk to a loan officer visit http://www.primaryresidentialmortgage.com.

ABOUT PRMI

Headquartered in Salt Lake City, Utah, Primary Residential Mortgage, Inc. (PRMI) was founded by Dave Zitting, Jeff Zitting, and Steve Chapman in 1998. Since its inception, PRMI has evolved into a nationwide, multi-billion dollar operation with 1,500 employees working over 200 branches. The company is licensed in 49 states. Serving all segments of the market, PRMI is a privately held, debt-free company that focuses primarily on traditional residential loan products.

PR Contact:
Jeremy Kartchner
Snapp Conner PR
(801) 994-9625
[email protected]

SOURCE Primary Residential Mortgage, Inc.