Primary Wave Media Appoints Jim McCann to its Board of Directors

PLEASANTVILLE, N.Y., Feb. 9, 2011 /PRNewswire/ --- Primary Wave Media, the nation's leading provider of toll-free vanity telephone numbers and marketing packages, today announced the appointment of Jim McCann to its board of directors. Jim McCann is the founder and CEO of 1-800-FLOWERS.com, Inc., the world's largest florist and gift shop.

Based in New York, Primary Wave Media provides unique, custom business-building marketing solutions, using vanity phone numbers to increase customer engagement and brand recognition on both a national and regional level for new and established brands.

"Jim McCann has a global reputation as a retail visionary and consummate entrepreneur with a knack for delivering overall business growth," said Gregg Hamerschlag, CEO of Primary Wave Media. "Jim brings to Primary Wave Media an endless amount of energy and the ability to explore multiple new growth opportunities. His proven leadership skills, innovative thinking and ability to create brands that resonate with customers are valued not only by me but by our entire organization."

"Primary Wave Media is on the leading edge of the multichannel marketing curve," said Jim McCann. "Gregg and his team understand the necessity of utilizing the Internet, phone and other communication vehicles to provide customers with an unparalleled combination of cost-effective marketing and advertising services. I am excited to serve on Primary Wave Media's board of directors."

About Primary Wave Media

Primary Wave Media is a leading integrated marketing, licensing and media company that develops industry-defining, IP-based branding assets and campaigns designed for B2C companies in highly competitive, high-growth industry segments. Primary Wave Media provides unique, custom business-building marketing solutions, through the use of vanity phone numbers, to increase customer engagement and brand recognition on both a national and regional level for new and established brands. As one of the nation's leading providers of toll-free vanity number marketing programs, Primary Wave Media licenses a wide range of shared-use 800 numbers, including 1-800-CABLE-TV, 1-800-HOME-CARE, 1-800-HURT-NOW, 1-800-NEST-EGG and 1-800-WIRELESS, among others. For further information about Primary Wave Media, please visit www.primarywavemedia.com.

About 1-800-FLOWERS.COM, Inc.

1-800-FLOWERS.COM, Inc. is the world's leading florist and gift shop. For more than 30 years, 1-800-FLOWERS® (1-800-356-9377 or www.1800flowers.com) has been helping deliver smiles for our customers with gifts for every occasion, including fresh flowers and the finest selection of plants, gift baskets, gourmet foods, confections, candles, balloons and plush stuffed animals. As always, our 100% Smile Guarantee backs every gift.  1-800-FLOWERS.COM's Mobile Flower & Gift Center was named winner of the 2010 "Best Mobile App for E-commerce" by DPAC (Digiday's Publishing & Advertising Awards) and RIS (Retail Info Systems) 2010 Mobile App of the Year Award in the "Best Shopping" category. 1-800-FLOWERS.COM was also rated number one vs. competitors for customer satisfaction by STELLAService and named by the E-Tailing Group as one of only nine online retailers out of 100 benchmarked to meet the criteria for Excellence in Online Customer Service. 1-800-FLOWERS.COM has been honored in Internet Retailer's "Hot 100: America's Best Retail Web Sites" for 2011. The Company's BloomNet® international floral wire service (www.mybloomnet.net) provides a broad range of quality products and value-added services designed to help professional florists grow their businesses profitably. The 1-800-FLOWERS.COM, Inc. "Gift Shop" also includes gourmet gifts such as popcorn and specialty treats from The Popcorn Factory® (1-800-541-2676 or www.thepopcornfactory.com); cookies and baked gifts from Cheryl's® (1-800-443-8124 or www.cheryls.com); premium chocolates and confections from Fannie May® confections brands (www.fanniemay.com and www.harrylondon.com); gift baskets and towers from 1-800-Baskets.com®  (www.1800baskets.com); and wine gifts from Winetasting.com® (www.winetasting.com).  The Company's Celebrations® brand (www.celebrations.com) is a new premier online destination for fabulous party ideas and planning tips. 1-800-FLOWERS.COM, Inc. is involved in a broad range of corporate social responsibility initiatives including continuous expansion and enhancement of its environmentally-friendly "green" programs as well as various philanthropic and charitable efforts. Shares in 1-800-FLOWERS.COM, Inc. are traded on the NASDAQ Global Select Market, ticker symbol: FLWS.

SOURCE Primary Wave Media