NEW YORK, July 26, 2016 /PRNewswire/ -- Prime Access Advisory, a division of Prime Access, a New York-based pharma, health and wellness marketing agency and a 9.8 Group company, announced today a new leadership panel series: "Roadmaps to Actionable Healthcare." The first event in the series will focus on new methodologies for clinical trial recruitment and institutional selling, and will take place on Thursday, August 4th from 9:00 to 10:30am at the Meadowlands Hospital Medical Center, Secaucus, New Jersey.
Based on breakthrough methodologies developed by senior specialists at Prime Access and in conjunction with a group of industry thought leaders, the August 4th event will be centered around three topics crucial to the pharma industry:
- Challenges in patient identification for clinical trial recruitment
- Tapping into the power of public health influencers
- Value-based models for institutional selling
"It's no secret that clinical trial recruitment is a great challenge for the pharmaceutical industry today," said Prime Access CEO Chip Weinstein. "The problem is that traditional recruitment efforts cast a wide net instead of honing in on specific targets, yielding hit-and-miss results. Messages aren't necessarily based on patient insights. Our methodology offers must-have tools to help these companies reach and communicate with potential recruits in a relevant way via their preferred channels."
"Healthcare in the US is undergoing a profound transformation," said Deborah Katz, SVP Head of Client Services at Prime Access, "and the pharmaceutical industry is facing challenges in creating new business paradigms. We've developed proprietary methodologies to provide a framework for successful institutional sales strategies across the transformed healthcare ecosystem. We believe that it's possible not only to minimize the risks—but to create new opportunities in this new world of outcome-based healthcare."
To attend the panel discussion on August 4th please RSVP at [email protected] by August 1st, 2016. Space is limited.
About Prime Access Advisory
Prime Access Advisory combines capabilities in marketing, business, technology, operations and functional strategy to help our Healthcare clients transform how they do business so they can grow and thrive. Please visit http://prime-access.com/advisory/ for more information.
Contact: Moish Soloway
(212) 964-0030, ext. 169
SOURCE Prime Access