Prime Access Focuses on Cultural Catalyst with New Website

Health and Wellness Initiative 'The Collective" to Connect with Consumers and Patient Population

May 26, 2015, 09:47 ET from Prime Access

NEW YORK, May 26, 2015 /PRNewswire/ -- Today, Prime Access, a 9.8 Group company, launched a new website that reflects the agency's continued focus on being the cultural catalyst in the health and wellness marketing space. Conceived by the agency's creative team, with collaboration from design boutique Brand Labs, also part of the 9.8 Group, the new showcases the agency's work and guiding philosophy through an "Untranslatable Words" theme.

Each page on the new site features a phrase from a different language that underscores the deeper cultural nuance in the context of human experience in search for equilibrium. The website's dynamic background is drawn from a real-time Instagram feed based on the hashtags associated with Prime Access's core business and values.

"Instagram is one of the richest cultural experiences you can find today. It aligns perfectly with our mission to create the highest levels of customer engagements for our clients," said Prime Access CEO, Chip Weinstein. "It also reflects one of our new initiatives—the Collective. It was formed with the intent of partnering with those that define and drive creative, innovative, cultural and thought leadership in their respective fields. Prime Access will use the Collective to facilitate a deeper, creative, and culturally rich connection with the patient population, as we help them strive for overall wellness."

"The new website has a really elegant way of showing the creative side of the company while maintaining the company's recognition in the industry—communicating across cultures for major brands in the pharma, healthcare and wellness industries," said Givi Topchishvili, 9.8 Group's President. "Collaboration on the project between Prime Access and Brand Labs yet again underscores the synergetic way companies within our holding work together to achieve more impactful and efficient results."

The new initiatives reflect Prime Access's recently introduced "cultural wellness" strategic focus. According to Weinstein, "There is a perfect market opportunity out there. The continuous debate on the Affordable Care Act has renewed emphasis on primary care, disease prevention and individual patients taking responsibility for their healthcare decision-making. Provider organizations are being rewarded for achieving higher patient-satisfaction scores. Overall, this is accelerating a trend toward 'retailization' in healthcare. Consumer-product marketing tactics are now being used to build stronger patient connections."

About Prime Access

With over 20 years of success, Prime Access, a 9.8 Group company, is the only full-service advertising and marketing communications company at the intersection of healthcare and multicultural markets. We are uniquely positioned to help organizations navigate the rapidly changing healthcare and multicultural landscapes. We have an unparalleled reach to 18 cultures. Key differentiators are our strategy and analytics methodologies. It is our belief that census data and cultural insights are not enough to build the best business case for multicultural strategies. Cultural methodologies require a different approach relative to traditional marketing ROI. Prime Access has created successful campaigns for many of the world's largest brands and corporations, and we continue to be recognized with numerous industry awards and accolades. Visit for more information.

SOURCE Prime Access