Prime Access Wins Seven Awards For Five Campaigns At Fourth Annual DTC Multicultural Health National Conference
Top Awards in Best DTC, Best Digital, and Best Print Campaigns Categories
NEW YORK, Oct. 15, 2015 /PRNewswire/ -- Prime Access, a 9.8 Group company specializing in health and wellness marketing, was awarded an unprecedented seven awards for five of its campaigns for leading pharmaceutical brands at this year's DTC Multicultural Health National Conference.
The agency won Gold in the Best DTC Campaign and Best DTC Digital Campaign categories for the ""Speaking Up, Speaking Out" hosted by Dr. Lisa Masterson" campaign it developed for Novartis. It also won Gold in the Best Print Campaign, and Silver in the Best Hispanic Campaign categories for the "Culebrilla/Shingles Por Dentro (Shingles, The Inside Story)" campaign for Merck & Co. In addition, Prime Access was recognized with Bronze awards for its work on "El Dialogo Diabetes" and Levemir for Novo Nordisk, and Best LGBT Campaign for Merck's ISENTRESS brand.
"Prime Access had another spectacular showing at this year's DTC Multicultural Awards, winning seven awards for five of our campaigns - more than any other agency" said Andy Bagnall, EVP Strategic Direction at the agency, who organized and moderated a panel on LGBT Healthcare Marketing at the conference. "We love doing great work for our clients. And we would be lying if we said we didn't like getting awards for our work too!"
Chip Weinstein, CEO of Prime Access, commented, "As the agency expands into new consultancy and biotech verticals, the range of recognition Prime Access received underscores our ability to deliver great results for diverse clients across the full spectrum of health and wellness field. The secret is simple: ongoing investment in the best people, analytical tools, and new technologies helps us understand the consumers in increasingly nuanced ways."
About Prime Access
With over 20 years of success, Prime Access, a 9.8 Group company, is the only full-service advertising and marketing communications company at the intersection of health care and total market approach. We are uniquely positioned to help organizations navigate the rapidly changing health care and multicultural landscapes. We have an unparalleled reach to 18 cultures. Key differentiators are our strategy and analytics methodologies. It is our belief that census data and cultural insights are not enough to build the best business case for multicultural strategies. Cultural methodologies require a different approach relative to traditional marketing ROI. Prime Access has created successful campaigns for many of the world's largest brands and corporations. We continue to be recognized with numerous industry awards and accolades.
Contact: Moish Soloway
9.8 Group
[email protected]
(212) 964-0030, ext. 169
Contact: Rob Ford
5W
[email protected]
(212) 999-5585
SOURCE Prime Access
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