Prime IV Hydration & Wellness Expands Personalized Wellness Offerings with BHRT and Niagen®

Expanded Services Give Clients More Flexible and Personalized Ways to Support How They Feel, Function and Age

COLORADO SPRINGS, Colo., Sept. 14, 2026 /PRNewswire/ -- Prime IV Hydration & Wellness, the nation's leading IV therapy franchise, is expanding its menu of advanced wellness services with Bioidentical Hormone Replacement Therapy (BHRT) and Niagen®, now available at select locations, giving clients even more personalized ways to support hormone health, cellular energy, recovery, healthy aging and overall well-being.

"Our mission at Prime IV has always been to help people feel their best through personalized, medically guided wellness solutions," said Amy Neary, Founder and CEO of Prime IV Hydration & Wellness. "With the addition of BHRT and Niagen, we're expanding the ways we can support our clients with more precision, more flexibility, and more innovative tools to help them improve how they feel, function and age."

The service additions build on Prime IV's continued commitment to bringing science-backed, medically guided wellness solutions to local communities through innovative treatments tailored to individual health goals.

A More Personalized Approach To Wellness

Each new offering is designed to meet clients at different points in their wellness journey.

BHRT is a physician-guided, symptom-driven bioidentical hormone program designed to help restore how the body functions, not just normalize lab values. Prime IV's program uses compounded bioidentical hormones that are molecularly identical to those naturally produced by the body and delivered through a 100% USDA Certified Organic, solvent-free topical base for rapid absorption with minimized risk of transfer.

The program includes an initial consultation, personalized treatment planning, ongoing provider access, and continued optimization to help address symptoms commonly associated with hormonal imbalance, such as fatigue, mood changes, sleep disruption, brain fog, low libido, weight changes, and decreased vitality. Because hormone health looks different for everyone, Prime IV offers tailored membership options for both men and women, each designed to support the symptoms most commonly linked to their respective hormonal changes, including perimenopause and menopause in women and andropause in men.

Energy, Clarity and Healthy Aging with Niagen®

Niagen® represents the next evolution in NAD+ therapy. Rather than delivering NAD+ directly, Niagen supports the body's natural production of NAD+ through nicotinamide riboside, a patented form of vitamin B3 that the body converts into NAD+ through natural cellular pathways. Niagen is designed to support cellular energy, mental clarity, healthy aging, metabolism, and recovery, with additional advantages including shorter infusion times, a more comfortable infusion experience, and compatibility with a wide range of micronutrient therapies.

Prime IV now offers Niagen in flexible delivery formats, including IV infusions, injections, and IV add-ons, empowering clients to customize their experience based on their goals.

As consumer demand continues to grow for proactive, personalized health solutions, Prime IV is focused on evolving its service offerings to meet a wide range of wellness needs through a premium, client-centered experience.

Prime IV currently operates more than 215 locations nationwide, with over 315 franchises sold across 42 states. From IV therapy and micronutrient injections to advanced wellness services like BHRT and Niagen, Prime IV continues to set a new standard for personalized wellness in a spa-like, medically guided setting.

For more information about Prime IV Hydration & Wellness or to find a location near you, visit www.primeivhydration.com.

About Prime IV Hydration & Wellness
Founded in 2017 by Amy Neary, Prime IV Hydration & Wellness is a nationally recognized, award-winning wellness franchise with more than 215 open locations nationwide. Prime IV offers personalized IV therapy, micronutrient injections, and NAD+ therapy in an elevated, spa-like setting, with Niagen®, peptide therapy, lab testing, and bioidentical hormone replacement therapy available at select locations. Ranked No. 1 in the IV Therapy category by Entrepreneur's Franchise 500 for three consecutive years from 2024 through 2026 and named to the Inc. 5000 in 2024, 2025 and 2026, Prime IV is recognized for its growth and leadership in the wellness industry. Through medically guided, personalized programs, Prime IV supports clients' goals related to hydration, energy, recovery, cellular health, healthy aging, and overall well-being, helping them look, feel, and perform their best.

SOURCE Prime IV Hydration & Wellness