Princeton Healthcare Alliance Appoints Orchestrall as Exclusive Representative for China and Asia Pacific

News provided by

Jan 12, 2011, 01:41 ET

PRINCETON, N.J., Jan. 12, 2011 /PRNewswire-USNewswire/ -- Orchestrall Group, Ltd. and Princeton Healthcare Alliance (PHA) announced that they have entered into a strategic alliance designed to spur access to China's rapidly expanding healthcare market.

Orchestrall CEO Dr. Ian Hau has been appointed director of Princeton Healthcare Alliance's China and Asia Pacific Region. Orchestrall is now PHA's exclusive partner in providing world-class healthcare companies with access to the vast opportunities of the China healthcare market.

"I am very excited about the strategic relationship with PHA, the leader in bringing world-class, integrated healthcare services and solutions to countries of Central and Eastern Europe, Africa. Middle East and Asian Region from a variety of companies," Hau said. "These companies together have a rich set of capabilities such as turnkey hospital design and building, medical equipment and devices, healthcare training and tele-medicine, along with innovative financing solutions. China's healthcare market is experiencing explosive growth and can benefit tremendously from similar solutions and investment by PHA's membership."

Orchestral is a 2010 Gartner Cool Vendor in Business Process Services, recognized for taking advantage of innovative offerings and business models to deliver high impact in the market.

Aleksey Koval, Membership Director, of Princeton Healthcare Alliance, added, "We look forward to growing this strategic partnership with Orchestrall, the foremost expert in accessing and penetrating the China market. Many members are keen to invest and expand in this market, and now we've found a partner who understands both the U.S. and the China healthcare markets. Orchestrall's China healthcare market access expertise and our integrated solutions approach are a great marriage. Together, we can bring a set of world-class healthcare service companies to expand their businesses in China while investing in and improving China's healthcare system."

About Orchestrall

Orchestrall was founded on the principle that markets must become more connected globally. The company's real-time solutions provide Western companies with instantly scalable workspace, skilled talent, mature business processes and pioneering market access in China, with a focus on the healthcare, financial and insurance sectors – all with little up-front investment, low risk and no long-term investment commitments. Orchestrall makes it easier than it has ever been for Western companies to set up and run successful businesses in China. For more information, please visit www.orchestrallinc.com.

About Princeton Healthcare Alliance

Princeton Healthcare Alliance is part of the Princeton Council of World Affairs, a non-profit organization involved in promoting awareness and understanding of complex foreign affairs issues. The Princeton Healthcare Alliance serves to assist governments of emerging markets in implementation of sustainable healthcare reforms, promote foreign direct investment by U.S. healthcare organizations and help improve the state of healthcare infrastructure in those markets. The members the Princeton Alliance include distinguished international healthcare, economic, legal, administrative and developmental professionals who provide expertise on issues including government policy, hospital development and finance, medical practice advisory, equipment selection and supply, personnel training, law and industry best practices. For more information, please visit http://www.princetoncouncil.org/alliances/healthcare-alliance.html.