Pringles(R) Can Hands Nominated to Banner Singles Category in the 14th Annual Webby Awards

CINCINNATI, April 20 /PRNewswire/ -- Bridge Worldwide's Marketing with Meaning philosophy has led to yet another high achievement for its never-ending banner ad. Bridge Worldwide announced today that it has been nominated to the Banner Singles category for Pringles Can Hands in the 14th Annual Webby Awards.

Hailed as the "Internet's highest honor" by The New York Times, The Webby Awards is the leading international award honoring excellence on the Internet.

Pringles Can Hands is a rich media banner ad that shows a young online audience how fun and eccentric—and even downright weird—life with Pringles can be. As users click on the banner again and again (and again and again), they go deeper and deeper into a story with surprises at every turn, without ever leaving the ad. This tactic engages consumers in creating and participating in the brand experience, making the banner ad entertaining and fun, while leveraging the product benefits.

"Nominees like Pringles Can Hands are setting the standard for innovation and creativity on the Internet," said David-Michel Davies, executive director of the Webby Awards. "It is an incredible achievement to be selected among the best from the nearly 10,000 entries we received this year."

"We're honored to be nominated in the 14th Annual Webby Awards," said Jason Bender, Executive Creative Director of Bridge Worldwide. "Recognizing Pringles Can Hands for its innovation and creativity proves that even a lowly banner ad can deliver deep and powerful engagement."

As a nominee, Pringles Can Hands is also eligible to win a Webby People's Voice Award, which is voted online by the global Web community. From now until April 29, Pringles fans can cast their votes in The Webby People's Voice Awards at http://webby.aol.com/interactive_advertising/banner_singles.

Winners will be announced on May 4, 2010, and honored at a star-studded ceremony in New York City on June 14 where they will have an opportunity to deliver one of The Webby Awards' famous five-word speeches. Past Webby Award winners—and their speeches—include Al Gore ("Please don't recount this vote."), Stephen Colbert ("Me. Me. Me. Me. Me."), and Michel Gondry ("Keyboards are full of germs.").

For a full list of last year's five-word speeches, please visit: http://www.webbyawards.com/press/speeches.php.

The Webby Awards is presented by the International Academy of Digital Arts and Sciences, a 650-person judging academy whose members include Internet co-inventor Vinton Cerf, R/GA's Chief Bob Greenberg, The Simpson's creator Matt Groening, Arianna Huffington, and Harvey Weinstein.

About Bridge Worldwide

Bridge Worldwide is a leading digital and relationship marketing agency based in Cincinnati, Ohio, and is a member of the WPP network, the world's largest communications services group. Serving clients with their Marketing with Meaning philosophy, Bridge Worldwide seeks to create lasting bonds between brands and consumers that lead to sustainable growth and profitability. Advertising Age ranks Bridge Worldwide among the Top 40 Digital Agencies in the country. In addition, Bridge Worldwide has been named one of the Best Small Companies to Work For in America for four consecutive years. The agency's client list includes several FORTUNE 500 companies, such as Procter & Gamble, Abbott Nutrition, ConAgra Foods, and Kroger. For more information, visit www.bridgeworldwide.com and follow company updates on Twitter: @BridgeWorldwide.  

About The Webby Awards:

Hailed as the "Internet's highest honor" by The New York Times, The Webby Awards is the leading international award honoring excellence on the Internet, including websites, interactive advertising, online film and video, and mobile Web sites. Established in 1996, the 13th Annual Webby Awards received nearly 10,000 entries from all 50 states and over 60 countries worldwide. The Webby Awards is presented by The International Academy of Digital Arts and Sciences. Sponsors and partners of The Webby Awards include: Microsoft® Expression®; AOl; YouTube™; Pepsi; Aquent; Yahoo!®; Tribal DDB Worldwide; EastMedia; IDG; PricewaterhouseCoopers; 2advanced.net; KobeMail; Museum of the Moving Image; Behance™; Business Insider and Time Out New York.

SOURCE Bridge Worldwide