Printed signage market size to grow by USD 4,262.79 million from 2022 to 2027; Growth driven by several benefits of using printed signage - Technavio

NEW YORK, April 11, 2023 /PRNewswire/ -- The global printed signage market size is estimated to increase by USD 4,262.79 million between 2022 and 2027. The market's growth momentum will be progressing at a CAGR of 1.93% during the forecast period. The market is driven by the benefits of using printed signage. Printed signage is an affordable form of advertising. The use of vivid letters, graphics, and images attracts customers. These signs can be put up around a workplace, on a building site, or even in a restaurant to create brand awareness among customers in an economical way. Such benefits are driving the growth of the market in focus. Discover some insights on the market size historic period (2017 to 2021) and Forecast 2023-2027 before buying the full report - Request a sample report

Global Printed signage market – Vendor Analysis

The global printed signage market is fragmented. The market comprises numerous global and regional players, competing for higher market share. The key vendors in the market are focusing on M&A to overcome the threat of rivalry. Vendors are also taking measures to extend their product portfolio by investing heavily in R&D. They are competing on the basis of factors such as the cost of production, new product innovations, price ability, operational and R&D costs, and product quality. Hence, the competition in the market is expected to intensify over the forecast period.

• Canva Pty Ltd. - The company offers printed signage such as outdoor signage, indoor signage, illuminating signage, and wayfinding labels.
• Chandler Signs LLC - The company offers print signages such as posters and wayfinding boards.
• IGEPA group GmbH and Co. KG - The company offers various printed signage such as outdoor or standard boards, neon light boards, pylons, modern outdoor boards, and traditional outdoor boards.
• James Publishing - The company offers printed signage for road signs, emergency vehicles, advertising, and labeling.
• Cimpress Plc
• EhKo Sign Industries Kft.
• Kelly Signs
• L and H Companies
• LINTEC Corp.
• Mativ Holdings Inc.
• ORAFOL Europe GmbH
• Paddock Printing
• Schweiter Technologies AG
• Sign Solutions USA
• Signage US

What's New? -

• Special coverage on the Russia-Ukraine war; global inflation; recovery analysis from COVID-19; supply chain disruptions, global trade tensions; and risk of recession
• Global competitiveness and key competitor positions
• Market presence across multiple geographical footprints - Strong/Active/Niche/Trivial - Buy the report!

Global Printed Signage Market - Segmentation Assessment

Segment Overview

Technavio has segmented the market based on application (outdoor and indoor), end-user (retail, BFSI, transportation and logistics, healthcare, and others), and geography (APAC, North America, Europe, South America, and Middle East and Africa).

• The market growth in the outdoor segment will be significant over the forecast period. Outdoor printed signage can be used for a variety of purposes, including advertising sales, promoting events, selling real estate, and expressing political opinions. They can be used for a variety of other applications as well, such as displaying menu information, upcoming sales, new products, or general advertising. Many such factors are increasing their adoption, which is driving the growth of the segment.

Geography Overview

The report provides actionable insights and estimates the contribution of all regions to the growth of the global printed signage market.

• APAC will account for 50% of the market growth during the forecast period. The growth of the regional market is driven by the increase in commercial retail space in countries such as China, South Korea, Thailand, Singapore, and India. In addition, factors such as expanding retail and infrastructure sectors, the rising demand for advertising, and the rising number of MNCs are expected to contribute to the growth of the printed signage market in APAC.

For insights on global, regional, and country-level parameters with growth opportunities from 2017 to 2027 - Download a Sample Report

Global Printed Signage Market – Market Dynamics

Key Trends – 

The growing demand for printed signage in the BFSI sector is the key trend in the market. Businesses invest in digital signage for their programs that promote their brands. Banking and financial institutes are among the largest spenders on advertising. Printed signage is a convenient and cost-effective way of informing customers about the various services offered by financial institutes. It requires less investment and offers a longer lifespan. Banks use printed signage near ATMs to inform customers regarding the availability of various banking services. With the expansion of the financial sector worldwide, the demand for printed signage will increase over the forecast period.

Major challenges – 

The growing use of digital signage will challenge the growth of the market. Digital advertising allows enterprises to choose the frequency and time of ads. It allows enterprises to target specific groups of customers to drive more sales. Many retailers are focusing on digital advertising to enhance the shopping experience of customers. Also, the growing use of digital outdoor advertising will reduce the growth potential of the market.

Drivers, trends, and challenges have an impact on market dynamics, which can impact businesses. Find more insights in a sample report!

What are the key data covered in this printed signage market report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the printed signage market between 2023 and 2027
• Precise estimation of the size of the printed signage market and its contribution to the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the printed signage market across APAC, North America, Europe, South America, and Middle East and Africa
• A thorough analysis of the market's competitive landscape and detailed information about vendors
• Comprehensive analysis of factors that will challenge the growth of printed signage market vendors

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Table of contents:

1 Executive Summary

• 1.1 Market overview 
• Exhibit 01: Executive Summary – Chart on Market Overview
• Exhibit 02: Executive Summary – Data Table on Market Overview
• Exhibit 03: Executive Summary – Chart on Global Market Characteristics
• Exhibit 04: Executive Summary – Chart on Market by Geography
• Exhibit 05: Executive Summary – Chart on Market Segmentation by Application
• Exhibit 06: Executive Summary – Chart on Market Segmentation by End-user
• Exhibit 07: Executive Summary – Chart on Incremental Growth
• Exhibit 08: Executive Summary – Data Table on Incremental Growth
• Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem 
• Exhibit 10: Parent market
• Exhibit 11: Market Characteristics

3 Market Sizing

• 3.1 Market definition 
• Exhibit 12: Offerings of vendors included in the market definition

• 3.2 Market segment analysis 
• Exhibit 13: Market segments

• 3.3 Market size 2022

• 3.4 Market outlook: Forecast for 2022-2027 
• Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ million)
• Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ million)
• Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
• Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

• 4.1 Global printed signage market 2017 - 2021
• Exhibit 18: Historic Market Size – Data Table on Global printed signage market 2017 - 2021 ($ million)

• 4.2 Application Segment Analysis 2017 - 2021
• Exhibit 19: Historic Market Size – Application Segment 2017 - 2021 ($ million)

• 4.3 End-user Segment Analysis 2017 - 2021 
• Exhibit 20: Historic Market Size – End-user Segment 2017 - 2021 ($ million)

• 4.4 Geography Segment Analysis 2017 - 2021 
• Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ million)

• 4.5 Country Segment Analysis 2017 - 2021 
• Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ million)

5 Five Forces Analysis

• 5.1 Five forces summary 
• Exhibit 23: Five forces analysis - Comparison between 2022 and 2027

• 5.2 Bargaining power of buyers 
• Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027

• 5.3 Bargaining power of suppliers 
• Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027

• 5.4 Threat of new entrants 
• Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027

• 5.5 Threat of substitutes 
• Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027

• 5.6 Threat of rivalry 
• Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027

• 5.7 Market condition 
• Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

6 Market Segmentation by Application

• 6.1 Market segments 
• Exhibit 30: Chart on Application - Market share 2022-2027 (%)
• Exhibit 31: Data Table on Application - Market share 2022-2027 (%)

• 6.2 Comparison by Application 
• Exhibit 32: Chart on Comparison by Application
• Exhibit 33: Data Table on Comparison by Application

• 6.3 Outdoor - Market size and forecast 2022-2027
• Exhibit 34: Chart on Outdoor - Market size and forecast 2022-2027 ($ million)
• Exhibit 35: Data Table on Outdoor - Market size and forecast 2022-2027 ($ million)
• Exhibit 36: Chart on Outdoor - Year-over-year growth 2022-2027 (%)
• Exhibit 37: Data Table on Outdoor - Year-over-year growth 2022-2027 (%)

• 6.4 Indoor - Market size and forecast 2022-2027
• Exhibit 38: Chart on Indoor - Market size and forecast 2022-2027 ($ million)
• Exhibit 39: Data Table on Indoor - Market size and forecast 2022-2027 ($ million)
• Exhibit 40: Chart on Indoor - Year-over-year growth 2022-2027 (%)
• Exhibit 41: Data Table on Indoor - Year-over-year growth 2022-2027 (%)

• 6.5 Market opportunity by Application 
• Exhibit 42: Market opportunity by Application ($ million)
• Exhibit 43: Data Table on Market opportunity by Application ($ million)

7 Market Segmentation by End-user

• 7.1 Market segments 
• Exhibit 44: Chart on End-user - Market share 2022-2027 (%)
• Exhibit 45: Data Table on End-user - Market share 2022-2027 (%)

• 7.2 Comparison by End-user 
• Exhibit 46: Chart on Comparison by End-user
• Exhibit 47: Data Table on Comparison by End-user

• 7.3 Retail - Market size and forecast 2022-2027
• Exhibit 48: Chart on Retail - Market size and forecast 2022-2027 ($ million)
• Exhibit 49: Data Table on Retail - Market size and forecast 2022-2027 ($ million)
• Exhibit 50: Chart on Retail - Year-over-year growth 2022-2027 (%)
• Exhibit 51: Data Table on Retail - Year-over-year growth 2022-2027 (%)

• 7.4 BFSI - Market size and forecast 2022-2027
• Exhibit 52: Chart on BFSI - Market size and forecast 2022-2027 ($ million)
• Exhibit 53: Data Table on BFSI - Market size and forecast 2022-2027 ($ million)
• Exhibit 54: Chart on BFSI - Year-over-year growth 2022-2027 (%)
• Exhibit 55: Data Table on BFSI - Year-over-year growth 2022-2027 (%)

• 7.5 Transportation and logistics - Market size and forecast 2022-2027 
• Exhibit 56: Chart on Transportation and logistics - Market size and forecast 2022-2027 ($ million)
• Exhibit 57: Data Table on Transportation and logistics - Market size and forecast 2022-2027 ($ million)
• Exhibit 58: Chart on Transportation and logistics - Year-over-year growth 2022-2027 (%)
• Exhibit 59: Data Table on Transportation and logistics - Year-over-year growth 2022-2027 (%)

• 7.6 Healthcare - Market size and forecast 2022-2027
• Exhibit 60: Chart on Healthcare - Market size and forecast 2022-2027 ($ million)
• Exhibit 61: Data Table on Healthcare - Market size and forecast 2022-2027 ($ million)
• Exhibit 62: Chart on Healthcare - Year-over-year growth 2022-2027 (%)
• Exhibit 63: Data Table on Healthcare - Year-over-year growth 2022-2027 (%)

• 7.7 Others - Market size and forecast 2022-2027
• Exhibit 64: Chart on Others - Market size and forecast 2022-2027 ($ million)
• Exhibit 65: Data Table on Others - Market size and forecast 2022-2027 ($ million)
• Exhibit 66: Chart on Others - Year-over-year growth 2022-2027 (%)
• Exhibit 67: Data Table on Others - Year-over-year growth 2022-2027 (%)

• 7.8 Market opportunity by End-user 
• Exhibit 68: Market opportunity by End-user ($ million)
• Exhibit 69: Data Table on Market opportunity by End-user ($ million)

8 Customer Landscape

• 8.1 Customer landscape overview 
• Exhibit 70: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

• 9.1 Geographic segmentation 
• Exhibit 71: Chart on Market share by geography 2022-2027 (%)
• Exhibit 72: Data Table on Market share by geography 2022-2027 (%)

• 9.2 Geographic comparison 
• Exhibit 73: Chart on Geographic comparison
• Exhibit 74: Data Table on Geographic comparison

• 9.3 APAC - Market size and forecast 2022-2027
• Exhibit 75: Chart on APAC - Market size and forecast 2022-2027 ($ million)
• Exhibit 76: Data Table on APAC - Market size and forecast 2022-2027 ($ million)
• Exhibit 77: Chart on APAC - Year-over-year growth 2022-2027 (%)
• Exhibit 78: Data Table on APAC - Year-over-year growth 2022-2027 (%)

• 9.4 North America - Market size and forecast 2022-2027
• Exhibit 79: Chart on North America - Market size and forecast 2022-2027 ($ million)
• Exhibit 80: Data Table on North America - Market size and forecast 2022-2027 ($ million)
• Exhibit 81: Chart on North America - Year-over-year growth 2022-2027 (%)
• Exhibit 82: Data Table on North America - Year-over-year growth 2022-2027 (%)

• 9.5 Europe - Market size and forecast 2022-2027
• Exhibit 83: Chart on Europe - Market size and forecast 2022-2027 ($ million)
• Exhibit 84: Data Table on Europe - Market size and forecast 2022-2027 ($ million)
• Exhibit 85: Chart on Europe - Year-over-year growth 2022-2027 (%)
• Exhibit 86: Data Table on Europe - Year-over-year growth 2022-2027 (%)

• 9.6 South America - Market size and forecast 2022-2027
• Exhibit 87: Chart on South America - Market size and forecast 2022-2027 ($ million)
• Exhibit 88: Data Table on South America - Market size and forecast 2022-2027 ($ million)
• Exhibit 89: Chart on South America - Year-over-year growth 2022-2027 (%)
• Exhibit 90: Data Table on South America - Year-over-year growth 2022-2027 (%)

• 9.7 Middle East and Africa - Market size and forecast 2022-2027 
• Exhibit 91: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
• Exhibit 92: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
• Exhibit 93: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
• Exhibit 94: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)

• 9.8 US - Market size and forecast 2022-2027
• Exhibit 95: Chart on US - Market size and forecast 2022-2027 ($ million)
• Exhibit 96: Data Table on US - Market size and forecast 2022-2027 ($ million)
• Exhibit 97: Chart on US - Year-over-year growth 2022-2027 (%)
• Exhibit 98: Data Table on US - Year-over-year growth 2022-2027 (%)

• 9.9 China - Market size and forecast 2022-2027
• Exhibit 99: Chart on China - Market size and forecast 2022-2027 ($ million)
• Exhibit 100: Data Table on China - Market size and forecast 2022-2027 ($ million)
• Exhibit 101: Chart on China - Year-over-year growth 2022-2027 (%)
• Exhibit 102: Data Table on China - Year-over-year growth 2022-2027 (%)

• 9.10 Japan - Market size and forecast 2022-2027
• Exhibit 103: Chart on Japan - Market size and forecast 2022-2027 ($ million)
• Exhibit 104: Data Table on Japan - Market size and forecast 2022-2027 ($ million)
• Exhibit 105: Chart on Japan - Year-over-year growth 2022-2027 (%)
• Exhibit 106: Data Table on Japan - Year-over-year growth 2022-2027 (%)

• 9.11 UK - Market size and forecast 2022-2027
• Exhibit 107: Chart on UK - Market size and forecast 2022-2027 ($ million)
• Exhibit 108: Data Table on UK - Market size and forecast 2022-2027 ($ million)
• Exhibit 109: Chart on UK - Year-over-year growth 2022-2027 (%)
• Exhibit 110: Data Table on UK - Year-over-year growth 2022-2027 (%)

• 9.12 Germany - Market size and forecast 2022-2027
• Exhibit 111: Chart on Germany - Market size and forecast 2022-2027 ($ million)
• Exhibit 112: Data Table on Germany - Market size and forecast 2022-2027 ($ million)
• Exhibit 113: Chart on Germany - Year-over-year growth 2022-2027 (%)
• Exhibit 114: Data Table on Germany - Year-over-year growth 2022-2027 (%)

• 9.13 Market opportunity by geography 
• Exhibit 115: Market opportunity by geography ($ million)
• Exhibit 116: Data Tables on Market opportunity by geography ($ million)

10 Drivers, Challenges, and Trends

• 10.1 Market drivers

• 10.2 Market challenges

• 10.3 Impact of drivers and challenges 
• Exhibit 117: Impact of drivers and challenges in 2022 and 2027

• 10.4 Market trends

11 Vendor Landscape

• 11.1 Overview

• 11.2 Vendor landscape 
• Exhibit 118: Overview on Criticality of inputs and Factors of differentiation

• 11.3 Landscape disruption 
• Exhibit 119: Overview on factors of disruption

• 11.4 Industry risks 
• Exhibit 120: Impact of key risks on business

12 Vendor Analysis

• 12.1 Vendors covered 
• Exhibit 121: Vendors covered

• 12.2 Market positioning of vendors 
• Exhibit 122: Matrix on vendor position and classification

• 12.3 Avery Dennison Corp. 
• Exhibit 123: Avery Dennison Corp. - Overview
• Exhibit 124: Avery Dennison Corp. - Business segments
• Exhibit 125: Avery Dennison Corp. - Key news
• Exhibit 126: Avery Dennison Corp. - Key offerings
• Exhibit 127: Avery Dennison Corp. - Segment focus

• 12.4 Canva Pty Ltd. 
• Exhibit 128: Canva Pty Ltd. - Overview
• Exhibit 129: Canva Pty Ltd. - Product / Service
• Exhibit 130: Canva Pty Ltd. - Key offerings

• 12.5 EhKo Sign Industries Kft. 
• Exhibit 131: EhKo Sign Industries Kft. - Overview
• Exhibit 132: EhKo Sign Industries Kft. - Product / Service
• Exhibit 133: EhKo Sign Industries Kft. - Key offerings

• 12.6 IGEPA group GmbH and Co. KG 
• Exhibit 134: IGEPA group GmbH and Co. KG - Overview
• Exhibit 135: IGEPA group GmbH and Co. KG - Product / Service
• Exhibit 136: IGEPA group GmbH and Co. KG - Key offerings

• 12.7 Kelly Signs 
• Exhibit 137: Kelly Signs - Overview
• Exhibit 138: Kelly Signs - Product / Service
• Exhibit 139: Kelly Signs - Key offerings

• 12.8 L and H Companies 
• Exhibit 140: L and H Companies - Overview
• Exhibit 141: L and H Companies - Product / Service
• Exhibit 142: L and H Companies - Key offerings

• 12.9 LINTEC Corp. 
• Exhibit 143: LINTEC Corp. - Overview
• Exhibit 144: LINTEC Corp. - Business segments
• Exhibit 145: LINTEC Corp. - Key offerings
• Exhibit 146: LINTEC Corp. - Segment focus

• 12.10 Mativ Holdings Inc. 
• Exhibit 147: Mativ Holdings Inc. - Overview
• Exhibit 148: Mativ Holdings Inc. - Business segments
• Exhibit 149: Mativ Holdings Inc. - Key offerings
• Exhibit 150: Mativ Holdings Inc. - Segment focus

• 12.11 ORAFOL Europe GmbH 
• Exhibit 151: ORAFOL Europe GmbH - Overview
• Exhibit 152: ORAFOL Europe GmbH - Product / Service
• Exhibit 153: ORAFOL Europe GmbH - Key offerings

• 12.12 Paddock Printing 
• Exhibit 154: Paddock Printing - Overview
• Exhibit 155: Paddock Printing - Product / Service
• Exhibit 156: Paddock Printing - Key offerings

• 12.13 Schweiter Technologies AG 
• Exhibit 157: Schweiter Technologies AG - Overview
• Exhibit 158: Schweiter Technologies AG - Business segments
• Exhibit 159: Schweiter Technologies AG - Key offerings
• Exhibit 160: Schweiter Technologies AG - Segment focus

• 12.14 Sign Solutions USA 
• Exhibit 161: Sign Solutions USA - Overview
• Exhibit 162: Sign Solutions USA - Key offerings

• 12.15 Signs Express 
• Exhibit 163: Signs Express - Overview
• Exhibit 164: Signs Express - Product / Service
• Exhibit 165: Signs Express - Key offerings

• 12.16 Spandex Ltd. 
• Exhibit 166: Spandex Ltd. - Overview
• Exhibit 167: Spandex Ltd. - Product / Service
• Exhibit 168: Spandex Ltd. - Key offerings

• 12.17 Techprint Inc. 
• Exhibit 169: Techprint Inc. - Overview
• Exhibit 170: Techprint Inc. - Product / Service
• Exhibit 171: Techprint Inc. - Key offerings

13 Appendix

• 13.1 Scope of the report

• 13.2 Inclusions and exclusions checklist 
• Exhibit 172: Inclusions checklist
• Exhibit 173: Exclusions checklist

• 13.3 Currency conversion rates for US$ 
• Exhibit 174: Currency conversion rates for US$

• 13.4 Research methodology 
• Exhibit 175: Research methodology
• Exhibit 176: Validation techniques employed for market sizing
• Exhibit 177: Information sources

• 13.5 List of abbreviations 
• Exhibit 178: List of abbreviations

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