Private Media Group Launches the Most Comprehensive Internet Marketing, Sales and Distribution Solution in the Adult Market

Jun 16, 2010, 09:00 ET from Private Media Group

BARCELONA, Spain, June 16 /PRNewswire-FirstCall/ -- Private Media Group, Inc. (Nasdaq: PRVT) a worldwide leader in premium quality content, today announced the launch of its new platform which manages and optimizes traffic across a large network of membership pay-sites. The membership platform complements other key distribution channels Private Media Group (PMG) now provides as part of its global content distribution and sales service.

The company's online offering centers around three core properties: the pay-site platform, the ecommerce platform, and the mobile platform. Through a combination of acquisitions and custom software development efforts, during the last year, PMG has been able to significantly expand its online infrastructure. The first properties to leverage the new offering are the company's flagship membership site, www.private .com and affiliate program www.privatecash. com. Launched today, the sites have been completely overhauled following extensive feedback from the affiliate community to maximize conversion, retention and traffic. With the launch of the membership pay-site platform, PMG now offers the most comprehensive Internet marketing, sales and distribution solution in the adult market, fueled by a traffic network that the company has developed over the past 12 months.

PMG has opened the membership pay-site to all major adult studios who are looking for an externally managed solution to maximize their online sales. The platform can be branded to each studio's graphic requirements to ensure the end consumer has a true experience of the studio's brand positioning. Managed by Private's team of experts and industry veterans, the membership platform offers daily updates of content, affiliate traffic from PMG's affiliate program and a content delivery system that is optimized for traffic conversion. The platforms flexibility ensures that websites can be created quickly, at low cost and are immediately integrated into the affiliate industry standard NATS system via Private's affiliate program.

As more studios join Private's network of sites the platform will become a one-stop shop with a variety of high quality content, creating more opportunities to up-sell the content to affiliate driven traffic and ensuring greater conversion.

Andrew Sullivan, VP of Online Services for PMG explains: "This platform offers opportunities to generate escalating revenues for PMG, our studio partners and our affiliates, giving the consumer access to an unparalleled choice of high quality adult content via the membership pay-site business model, with the sites optimized for consumer retention."

Sullivan continues: "We are the first adult company to create a unified and consistent experience across all of our platforms, enabling consumption of content through a variety of channels across the globe. This forms a rich transactional ecosystem that defends against defection for changes in pricing (membership vs. a la carte) and viewing preference (mobile, PC, TV). Consequently we expect to see our online revenues grow significantly in Q3 & Q4."

The new platform forms the cornerstone of the company's online traffic generation and customer acquisition strategy, as other properties are strategically integrated into the offering. PMG's unified platform enables consumption of content across a broad range of pricing models and devices.

About Private Media Group

Founded in 1965, NASDAQ listed Private Media Group is a brand-driven world leader in adult entertainment, operating a global content distribution network with a wide range of platforms including mobile telephone handsets via 104 network operators in 45 countries, digital TV via 38 platforms in 24 countries, broadband Internet, television broadcasting, DVDs and magazines. Private Media Group owns the worldwide rights to its extensive archive of high-quality content, and also licenses its Private and "Silver Girls" trademarks internationally for a select range of luxury consumer products. Private is the world's preferred content provider of adult entertainment to consumers anywhere, at any time and across all distribution platforms and devices.

Corporate site: prvt.com, consumer sites: private .com, gamelink .com, maleflixxx .com

Disclaimer

This release contains, in addition to historical information, forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, which reflect the Company's current judgments of those issues. However, because those statements are forward-looking and apply to future events, they are subject to such risks and uncertainties, which could lead to results materially different than anticipated by the Company.

For further information please contact:

Giles Hirst

Marketing Director

Private Media Group

Tel +34 93 620 80 90

giles.hirst@private.com

SOURCE Private Media Group



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