ProActive Pet Products' Market Demand Validated In CNN Article

LAS VEGAS, Sept. 2, 2015 /PRNewswire/ -- ProActive Pet Products, Inc. (OTC: PPPI), announced today, that the demand for the Company's emergency pet care products and services has increased exponentially within the $15+ Billion pet accessory market place, proving the need for the Company's emergency care products as validated in an August 28^th, 2015, CNN article, Hurricane Katrina: 10 Years Later – The Forgotten Victims of Disaster.

"The 10^th anniversary of Hurricane Katrina is an unfortunate time of sober reflection," stated a Company representative.  "The nightmare sparked a huge shift in legislation and government requirements for the evacuation and emergency care of animals.   In launching the pet health and safety website (www.proactivepetproducts.com), as well as a leading Pet Health and Safety blog (www.proactivepetproducts.com/pet-blog), the company has generated significant awareness and is now receiving increased product requests from distributors and sales reps, and organizations, both domestically and internationally.

A variety of organizations inquired about the Company's emergency care product line long before the CNN Article, Hurricane Katrina: 10 Years Later – The Forgotten Victims of Disaster, but increased inquiries were received this past weekend.    

To take advantage of the growing interest in the Company's emergency care products and services, ProActive Pet Products rollout strategy is to deploy a one step, two step, sales and distribution program.  This offers healthy margins to partnering companies, which in part, helps to make ProActive Pet Products attractive to the entire industry.  With compelling vertical market propositions, such as pet insurance (a significant partnering opportunity for the Company), ProActive Pet Products is well positioned to help define a once underserved emergency pet care market; vaguely known prior to the Pets Evacuation and Transportation Standards (PETS) Act of 2006.

As John Taylor once stated, "Pet accessories is a major market within the overall $60 Billion pet products industry. The Company is entering the market not only with an array of niche products, services and technology, but from a position very near and dear to every pet owner's heart—the health, safety and wellbeing of their beloved family friend."  Today, as evidence in the CNN Article, Hurricane Katrina: 10 Years Later – The Forgotten Victims of Disaster, with Hurricane Katrina and the legislation that followed, acting as a catalyst, America is truly at a turning point in its legal relationship with pets.

At the personal individual level, pet owners are preparing to do their part and purchasing fully equipped Go Kits and an evacuation plan, such as those veterinarian approved dog and cat Go Kits offered by ProActive Pet Products.

Since its launch, the Company has received unsolicited inquiries from its target audience and strongly anticipates Fourth Quarter sales to be highly reflective of the growing interest in ProActive Pet Products' emergency pet care products and services. 

About ProActive Pet Products, Inc.

ProActive Pet Products, Inc. is a Nevada based, Pet Product Development Company. The Company's primary business is the manufacture and sale of its pet first aid kits, pet emergency Go Kits, and related products. The Company's expertise is in the innovative development of its pet safety and health products, its astute recognition of the rigorous demands by dog and cat owners, and the need for practical preparedness solutions.

The mission of ProActive Pet Products™ is to be the market and industry leader for Dog and Cat First Aid Kits, Emergency / Evacuation Go Kits, and related pet health and safety products.

Visit ProActive Pet Products, Inc. at www.proactivepetproducts.com

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In this news release that are not historical facts, including statements about plans and expectations regarding products and opportunities, demand and acceptance of new or existing products, capital resources and future financial results are forward-looking. Forward-looking statements involve risks and uncertainties which may cause the Company's actual results in future periods to differ materially from those expressed. These uncertainties and risks include changing consumer preferences, lack of success of new products, loss of the Company's customers, competition and other factors discussed from time to time in the Company's filings with the Securities and Exchange Commission.

Forward-Looking Statements

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SOURCE ProActive Pet Products, Inc.

Related Links

http://www.proactivepetproducts.com