Problem Solver Newbie Tablevogue Leaps to Top of Market Despite Low Economy

PENSACOLA, Fla., Oct. 21 /PRNewswire/ -- There's a saying about America - tough economic times create some of the best ideas and inspire an entrepreneurial spirit that is the foundation of who we are as a country. If a product is good enough, it will find its niche in this rough and tumble market - items that are new, useful, priced right and true problem solvers will find their audience.

Entertaining and lifestyle newcomer Tablevogue might be the poster child for a successful product launch in a troubled economy. At a time when more people are deciding to entertain at home and do more with less - better utilizing what they already have - Tablevogue's relevance fits the bill.

"Mompreneur" Jane Birdwell was one of those people embracing the new challenges of a down economy and needed an "on-the-fly" entertaining solution - an attractive, full-coverage tablecloth that would disguise the utilitarian folding tables she pulled out of the garage every time she had company. Unable to find this item anywhere, an idea was born - and she started building upon it - following her own entrepreneurial spirit.

"I just couldn't believe no one offered an elegant, affordable way to cover those hard-working folding tables that we all have. My choices were plastic or short cloths that left the ugly legs exposed - or renting one every time I needed it. Who has the time or money for that? So I decided I'd make my own," Birdwell said. Within one year Tablevogue's design was granted a patent - securing Tablevogue's authority to take folding tables from functional to fabulous.

As a result, Birdwell has created a savvy, stylish holiday entertaining solution and the ultimate companion for everyone's go-to folding tables. Tablevogue is an attractive, durable, full-length cover that provides a snug, tailored, to the floor fit for 34" folding card tables and 6' or 8' folding tables. Perfect for extra guest seating, a make-shift bar, an elegant buffet table for food and dessert service - you name it, Tablevogue has "in the know" hosts everywhere, and their tables, covered this holiday season.

Fall 2010 is proving to be an extraordinary few months for Tablevogue. The innovative problem-solver has quickly become the darling of the media and retail world. With thousands of direct online sales attributed to powerhouse blogs such as The Hostess With the Mostess, a November print feature in Better Homes and Gardens magazine, a soon to be released QVC air date, and hitting the shelves of Bed Bath & Beyond just in time for the holidays - things couldn't be going better.

Tablevogue won't fade or shrink after laundering and its patented soil-release feature allows for worry-free entertaining. Tablevogue is currently offered in "natural" and "white," with more color options and sizes in development. Category leaders fall into the "Under $50" category, and are available through http://www.tablevogue.com or by calling 1.888.41TABLE.

For additional information, please contact Virginia Bell at 850.432.8021.

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SOURCE Tablevogue