Procter & Gamble Becomes Presenting Sponsor of Hispanicize 2013

Apr 03, 2013, 11:00 ET from Hispanicize 2013

MIAMI BEACH, Fla., April 3, 2013 /PRNewswire/ -- Hispanicize 2013, the annual Latino trends event, is proud to announce that Procter & Gamble (P&G), the largest consumer packaged goods company in the world, will be the official presenting sponsor for this year's event taking place in Miami Beach, Fl. from April 9-13.  This is P&G's first year as the presenting sponsor of the Hispanicize event (


During the conference, P&G will engage attendees in the P&G Everyday Lounge where visitors will experience first-hand the everyday effect of America's most beloved brands and products from the company's vast beauty, health and home portfolio. P&G conference activities include The Swiffer Abuelita Test, Tide Fabulous White Party, bathroom takeovers by Charmin, Crest and HDA blogger ideation session, makeovers from COVERGIRL and hair styling sessions from Pantene brought by Have You Tried This Yet?/?Ya Probaste Esto?, to name a few.  

"For more than 50 years, P&G has recognized the Hispanic community as an important consumer and business segment and we are honored to be the presenting sponsor of the Latino trends event of the year," said Lauren Hoenig, Associate Marketing Director, Multicultural Marketing. "P&G brands help make everyday life better in the situations where consumers need them most and we can't think of a better place to engage Hispanic influencers about P&G's line of ground-breaking products. Our long-standing commitment to the Hispanic community is evident in the products and marketing programs we develop that benefit the everyday lifestyles, customs and experiences of Hispanic consumers in the U.S." 

"P&G's presenting sponsorship support is making possible many of the big ideas, celebrities, speakers, content and concerts that makes Hispanicize 2013 special," said Manny Ruiz, creative director and founder of the Hispanicize event.  "You can talk about supporting bloggers and journalists all you want but when you actually back it up boldly like P&G has done here that speaks volumes."

P&G brands and programs to be featured at Hispanicize include Charmin, Crest, COVERGIRL, Tide, Swiffer, Orgullosa and Have You Tried This Yet?/?Ya Probaste Esto?.

Sponsorship and Registration Information

Sponsorship information is available by emailing or by contacting: 203.364.4779.

To book a hotel room visit   

The presenting sponsor of the event is Procter & Gamble.  As of today, other sponsors include: Target, Pandora, Telemundo, Bumble Bee Foods, Tide, NASCAR, Charmin, Lowes, Coca-Cola, MundoFox, Sherwin-Williams, Ford, McDonald's, The Clorox Company, Maseca, ViSalus, Swiffer, Fender, Radio Shack, Transitions, Avocados of Mexico, UnitedHealthcare, NBC Latino, Yo Soy Segundo, The Axis Agency, ESPN Deportes, The American Latino Museum, JeffreyGroup, NBCUniversal, Lanugo, Visit Orlando, Fox News Latino, AARP, Business Wire, Sensis Agency, PR Newswire, The Zocalo Group, El Sentinel,, The American Latino Museum, Marketwire, The St. Augustine Visitor's Bureau, Collective Bias and several more brands who will shortly be disclosed.  Media partners include Latin Heat Media, Getty Images Hispanic, Media Moves, Voxxi, Mamiverse, PRODU and Hispanic Market Weekly.

About Procter & Gamble
P&G serves approximately 4.6 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, Ambi Pur®, SK-II®, and Vicks®. The P&G community includes operations in approximately 75 countries worldwide. Please visit for the latest news and in-depth information about P&G and its brands.


About Hispanicize 2013
Now in its fourth year, Hispanicize 2013 ( (#Hispz13) is the iconic, largest annual event for Latino trendsetters and newsmakers in social media, journalism, advertising, PR, film, music and innovation.  

Hispanicize 2013 brings brands, media, marketers, celebrities, filmmakers, innovators and bloggers together in a unique creative environment focused on ideas and best practices.  The event is a launch pad for creative endeavors, new products, technologies, marketing campaigns, films, books and more targeting Latinos.  

Hispanicize 2013, a partnership of the Hispanic Public Relations Association (HPRA), Hispanicize and the Public Relations Society of America (PRSA), will be held at the Eden Roc Hotel in Miami Beach, April 9-13, 2013.

SOURCE Hispanicize 2013