Procter & Gamble Becomes USO Worldwide Strategic Partner

Oct 06, 2010, 12:55 ET from Procter & Gamble

ARLINGTON, Va., Oct. 6 /PRNewswire/ -- The USO today announced its newest Worldwide Strategic Partner, Procter & Gamble. The USO and P&G have joined forces to provide new exclusive programs and services for troops and their families. These initiatives will launch in the coming months with a focus on providing a meaningful connection and value to these individuals.

As a Worldwide Strategic Partner, P&G will play a key role in the USO's ability to provide effective, cost-efficient programs to the men and women in uniform and their families.

"It's with great honor that we welcome Procter & Gamble to our distinguished platform of corporations who demonstrate their tremendous commitment to supporting our troops and their families," said USO CEO Sloan Gibson. "We look forward to expanding this partnership and creating great programs for those Americans who need our support the most."

"Our commitment to the military men and women who serve dates back to the Civil War where we supplied the Union Army with soap and candles. This commitment continues today with our dedicated Military team. Leveraging a strategic relationship with the USO enables us to connect our brands to American service members and their families while touching and improving their lives," said P&G CEO Bob McDonald. "We are excited to grow and develop this strategic relationship with the USO and our retail partners."

The USO continues to be the bridge between the American public and our troops. In times of peace and war, the USO consistently delivers its special brand of comfort, morale and recreational services to the troops. P&G also shares this vision of touching lives and improving life through their brands and program initiatives.

About the USO

The USO (United Service Organizations) lifts the spirits of America's troops and their families millions of times each year at thousands of places worldwide. We provide a touch of home through centers at airports and military bases, top quality entertainment and innovative programs and services. We also provide critical support to those who need us most, including forward-deployed troops and their families, wounded warriors and their families, and the families of the fallen.

The USO is a private, non-profit organization, not a government agency. We rely on the generosity of our volunteers and donors. In addition to individual donors and other corporate sponsors, the USO is supported by Worldwide Strategic Partners American Airlines, AT&T Inc., BAE Systems, The Boeing Company, Clear Channel Communications, The Coca-Cola Company, Gallery Furniture, Lockheed Martin, Microsoft Corporation, Northrop Grumman Corporation, Procter & Gamble and TriWest Healthcare Alliance. We are also supported through the United Way and Combined Federal Campaign (CFC-11381). To join us in this patriotic mission and to learn more about the USO, please visit

About Procter & Gamble

Four billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Gain®, Pringles®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun® and Fusion®.

The P&G community includes approximately 127,000 employees working in about 80 countries worldwide. Please visit for the latest news and in-depth information about P&G and its brands.

SOURCE Procter & Gamble