PROcure Epsom Salt Gel Voted Product Of The Year 2018
Largest Consumer-Voted Survey Determines Distinguished Award
NEW YORK, Feb. 9, 2018 /PRNewswire/ -- PROcure Epsom Salt Rub, a convenient spot treatment that relieves muscle aches and tension without being tied to an Epsom bath, has been named Product of the Year for 2018. Product of the Year is the world's largest consumer-voted award for product innovation, where winners are backed by the votes of 40,000 consumers in a national representative survey conducted by research partner Kantar TNS, a global leader in consumer insights. PROcure Epsom Salt Rub has taken home the top honors for Pain Relief category.
"We are honored that PROcure Epsom Salt Rub was selected as 2018 Product of the Year Award winner," said Dan Feldman, President of PROFOOT Inc. "Our products are powered by science and enriched by nature to offer pain relief solutions that are not only safe and family-friendly but innovative as well. PROcure is committed to bringing a smarter, safer approach to the first aid aisle— and the fact that 40,000 consumers voted us the #1 product in Pain Relief is a testament to that approach. Our Epsom Salt Rub takes away the hassle of trying Epsom Salt (taking a bath) so anyone can experience pain relief on the go at a great value- 7x more uses vs typical 3lb Epsom Salt bag!"
"Product of the year answers an essential question – 'How do I find great new products – with so many launches, so many claims, how do you find the best?' This year, a record number of products entered to compete for the winning spot in their respective categories. With the help of 40,000 consumers nationwide, we are excited to champion these winners as they have achieved that validation," said Mike Nolan, CEO of Product of the Year. "Product of the Year's distinctive red seal of approval, continues to help shoppers find the best new products on the shelves and give the winners a well-earned competitive advantage."
In addition to the 2018 Product of the Year Award, PROcure earned a 2017 Parent Tested Parent Approved (PTPA) Seal for both Epsom Salt Gela nd its new Hydrocortisone + Calendula Cream. Hydrocortisone + Calendula also has been approved by 100 Moms!
Winners can be found at productoftheyearusa.com or follow along on social with #POYUSA2018. More about PROcure Epsom Salt can be found at procureheals.com.
About PROcure
At PROcure, natural healing is better healing. Our line of First Aid products is the "feel-better choice" for consumers. We combine the power of science and enrich with organic ingredients while removing harsh chemicals so you can start feeling better about feeling better. There are centuries of knowledge inside every box, making PROcure a better way to heal—and smarter choice for you and your family. PROcure was selected as the 2018 Product of the Year Award winner, with Epsom Salt Rub winning in the Pain Relief category; Epsom Salt Rub was also the recipient of 2017 the Parent Tested Parent Approved Seal. Our newest launch, Hydrocortisone + Calendula was also awarded the 2017 Parent Tested Parent Approved Seal. PROcure's innovative products have also earned editorial acclaim, with the line's Bruise Remedy Rub earning the Total Beauty's 2017 Editor's Choice Award.
About Product of the Year:
Product of the Year is the world's largest consumer-voted award for product innovation. Established 30 years ago, POY currently operates in 37 countries with the same purpose: Guide consumers to the best products in their market and reward manufacturers for quality and innovation. Product of the Year winners are backed by the votes of 40,000 consumers in a national representative study conducted by research partner Kantar TNS, a global leader in consumer insights. The award is a powerful merchandising program for marketers proven to increase product sales, distribution and awareness. Winning products are announced in February each year and receive the right to use the Product of the Year logo in marketing communications for two years. For more information, visit productoftheyearusa.com.
About Kantar TNS:
Kantar TNS is one of the world's largest research agencies with experts in over 90 countries. With expertise in innovation, brand and communication, shopper activation and customer relationships we help our clients identify, optimize and activate the moments that matter to drive growth for their business. We are part of Kantar, one of the world's leading data, insight and consultancy companies. Find out more at www.tnsglobal.com
MEDIA CONTACTS:
Caity Mae Cudworth
Bratskeir & Company
[email protected]
212-679-2233
Dolinda Meeker
Sales & Marketing Director
Product of the Year USA
[email protected]
212-213-0600
SOURCE PROcure
Share this article