Product Director Agnes DeLatoni Leads Movement to Create Food Products Consumers Want

PHILADELPHIA, July 11, 2017 /PRNewswire/ -- Agnes DeLatoni isn't afraid of change. In fact, DeLatoni, the rising star of the food industry, is poised to bring sweeping change to the marketplace--and she's starting with the factory-to-shelf process.

Until now, the product manufacturing process has been a constant in the food industry. Manufacturers come up with a concept, furiously work toward a time-to-shelf deadline, and cross their fingers when the product is released on the retail floor. But product director DeLatoni and her team are tipping that sacred cow.

"We're inverting the process," DeLatoni explained. "This industry has very specific, long-established criteria for producing a new product. We come in and analyze the entire process from our new paradigm and figure out what it takes to get a product from idea to the consumer's hands."

Instead of pushing concepts to consumers, DeLatoni and her team look for areas to create breakthrough innovation. In the natural food space, that means starting with the retailer and working back to the manufacturer to identify and generate products consumers already want. It seems like a simple concept, but the work involved presents a challenge to manufacturers that are entrenched in the old way of doing things.

A nimble product director like DeLatoni, on the other hand, is perfectly poised to work in reverse order: Watch for the kinds of products consumers want, which are the exact products retailers would like to stock--and then oversee every detail of getting those products developed, manufactured, shipped, and sold, with manufacturers ultimately reaping the benefit of this market value.

"All of these different roles need to be juggled, and that's hard for a single manufacturer to do," DeLatoni said. "This is where I think a product director is important for manufacturers. While they're busy producing a great product, we take care of everything else, including the sale."

DeLatoni ensures a practical and conceptual continuity between retailer, distributor and manufacturer that takes the guesswork out of what has until now been a wildly unpredictable endeavor. And that adds a brand-new component to the food industry: Certainty.

Manufacturers have never had true certainty that the products they were pushing to retailers would be well received by consumers. But with DeLatoni's expertise in distribution chains and her team's understanding of how the market works, coupled with her relationships with retailers and their direct access to the market, uncertainty is a thing of the past, replaced with a new competitive advantage.

"The product director role is highly beneficial for all parties involved: the manufacturer, the distributor, the brokers, the retailer, and ultimately the consumer," DeLatoni said. "I think we can change the way things work though the new role we're introducing. It's a chance to create new, meaningful products."

Can the food industry adapt to the paradigm shift this renegade product director proposes? DeLatoni is certain it will, with the right guidance. She's just the person to provide that guidance--and with it, a new generation of consumers who are quite literally hungry for change.

Contact: 
Alex Mac 
Ardy Fisher LLC  
809-915-5050 
[email protected]

SOURCE Agnes DeLatoni