Product Insights: Dairy in the US

Aug 09, 2011, 04:37 ET from Reportlinker

NEW YORK, Aug. 9, 2011 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

Product Insights: Dairy in the US

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Introduction

Datamonitor's Product Insights: Dairy in the US report is a detailed information resource covering all key aspects of new product launch trends prevalent in the US dairy market. It provides insights using and analyzing information from Datamonitor products, such as Product Launch Analytics and Market Data Analytics, and is a snapshot of information at a point in time.

Features and benefits

* Examines new product launches in the US dairy market, segmented by key categories.

* Contextualizes the US in new product launches globally.

* Identifies the key players in the market leading new product launches.

* Provides analysis of new product launches by leading flavors, claims, packaging, and price points.

Highlights

The US, with a 12% contribution, leads the global dairy market in terms of new product launches. The overall contribution from dairy categories remained consistent over 2008–10.

The US dairy market is highly fragmented, with Kraft Foods dominating the market in terms of sales value. The bulk of products were launched by private label players. These continue to be the clear leaders in the US dairy market, growing rapidly from a 14% contribution in 2009 to a 21% contribution to new product launches in 2010.

Your key questions answered

* What are the key trends driving consumption in the market that can be leveraged to boost sales?

* What product development/positioning strategies can be adopted to tap various consumer segments?

* How are the key players responding to various consumer dynamics and how can a player achieve differentiation in the category?

Executive Summary

New Product Launches: A Global Perspective

New Product Launches in the US

Product Launch Analysis

OVERVIEW

Catalyst

Summary

NEW PRODUCT LAUNCHES: A GLOBAL PERSPECTIVE

Overview

Key trends driving new product launches globally

Increasing health consciousness is driving innovative functional formulations that address nutritional and other health requirements

Other than potion control, demand for convenient and on-the-go consumption is driving single-serve packaging

Rising demand from emerging global middle classes

Ethical food production is increasingly being sought by consumers in the dairy market

Increasing demand for value for money is driving demand for private label brands

New product launches by dairy categories

Comparison of the US with leading countries globally

Examples of innovative launches

NEW PRODUCT LAUNCHES IN THE US

Overview

Key trends driving new product launches in the US

Value consciousness

Health consciousness

Ethicality and environmentally friendly behavior

US consumers' grocery purchasing behavior is increasingly influenced by provenance

Convenience

Category growth versus launch analysis

Leading players' new product launch trends

PRODUCT LAUNCH ANALYSIS

By flavor and fragrance

Overview

Fruit-based flavors offering both health benefits and indulgence were popular among new launches

Natural flavors

Top flavor: strawberry

Product examples: strawberry flavor

By packaging material

Overview

Top packaging material: plastic

Product examples: plastic packaging

By price point

Overview

Average price points across categories

By claims and tags

Overview

Top claim/tag: natural

CONCLUSION

Highlights

APPENDIX

Definitions

Methodology

Further reading

Ask the analyst

Datamonitor consulting

Disclaimer

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Nicolas Bombourg
Reportlinker
Email: nbo@reportlinker.com
US: (805)652-2626
Intl: +1 805-652-2626

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