Product to Support the Autism Awareness 'Light It Up Blue' Campaign Chosen for Walmart's 'Get on the Shelf' Contest

TOLEDO, Ohio, March 28, 2012 /PRNewswire/ -- Most Americans recognize that all those pink little ribbons you see everywhere represent breast cancer awareness. Many have not yet even heard of the Autism awareness campaign, "Light It Up Blue," that occurs each April 2nd. One entrepreneurial group is trying to change this since autism is such a pervasive and growing issue in our society.

The inventors of the ICE Block Cooler™ designed their product to "Light It Up Blue" in honor of their six-year-old son's journey towards beating autism. For years the high financial and emotional cost of treating autism held them back, until one day they were backed into a corner and the high cost enabled them to embrace a risk to improve their lives and hopefully the lives of others suffering through this condition.

The ICE Block Cooler™ team is hoping that the cool and trendy crowd will embrace their product and help bring it to life. The ICE Block Cooler™ is a cooler design that fits in your freezer or fridge and features a cool blue glow when the power is turned on. It is filled with a thermal freezing gel that is sealed into the body of the cooler. Place any common beverage into the cooler and it will lightly grip the container and keep cold in. They submitted their product to the Walmart "Get on the Shelf" contest and were accepted as one of 4000 entries. You can vote each day for this product at http://www.getontheshelf.com/product/1896. Amazingly, voting runs right up to April 3rd, the day after the autism awareness campaign. The inventor said, "Please vote for our product if you support our cause, if you support American entrepreneurship, or if you just love our product!" The product can also be ordered off their website http://www.IceBlockCooler.com and will arrive in time for summer.    

Their goal was to design a profitable product that could help carry this message to the masses. In order to do this they needed to create a product that would both light it blue and that people would actually want to own. The inventors said, "Once we stumbled upon the combination of a clear plastic cooler and blue LED lights, we knew we had the perfect product for our cause." They hope that this product will become this summer's trendy product and work its way into many American households. Later, when changing batteries, the purchaser will see the imprinted autism logo and realize that they too can be a part of "Light It Up Blue." The expectation is that the social nature of this product will help spread this message to a large portion of the population. They anticipate that the cooler will get people talking about their experiences and through the sharing of information it will help advance the autism community.

Help out this cool cause by voting or ordering today.

Contact:

Michael Leister
ICE Block Limited
419-788-9200
[email protected]
http://www.IceBlockCooler.com

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SOURCE ICE Block Limited