ProductCamp Returns to Southern California!

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Nov 02, 2010, 09:02 ET

FULLERTON, Calif., Nov. 2, 2010 /PRNewswire/ -- Orange County Product Managers, an association of local product management & marketing thought-leaders, today reminds the product professional community to not miss ProductCamp SoCal. ProductCamp is a free one-day event where product management and marketing professionals can learn from, network with, and teach one another in a collaborative environment. Following February's inaugural ProductCamp SoCal, this is the second ProductCamp SoCal 2010 to be held in Orange County. ProductCamp SoCal (pcSC) will start at 8:30 AM on Saturday, November 6, 2010 at California State University, Fullerton Mihaylo College of Business and Economics.

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"A day of shakers and movers for sure," said John Mansour of ZIGZAG Marketing, pcSC's returning platinum sponsor. Mansour went on to explain why he supports pcSC. "We've sponsored ProductCamps across the country. It's absolutely energizing to see how many people give up a Saturday to attend."

"ProductCamp is a unique opportunity for product managers and marketers to share best practices and network with peers," said Barbara Nelson of Pragmatic Marketing. "We have participated in every ProductCamp around the world since the first in 2008. For us, it's delightful to hear about new ProductCamps; they're a great way to meet up with old friends. We are pleased to return as a sponsor for ProductCamp SoCal."

"ProductCamp SoCal will bring together over 250 product managers, marketing professionals, and innovators from a broad range of Southern California companies and industries, as well as a few nationally-known experts, to discuss emerging issues & trends and improve how they conceive, develop, and market products," said Greg White, Founder of Orange County Product Managers. "Unlike a traditional conference, ProductCamp is 100% participant- driven. Everyone volunteers in some way: presenting a topic, leading a roundtable, sharing their experiences, or staffing the event. ProductCamps have been held, to enthusiastic reviews, in places like Silicon Valley, New York, Boston, Austin, Toronto and Amsterdam, among many others."

ProductCamp SoCal highlights include:

Participant-led panels and breakout sessions,
Workshops on topics like connecting with customers, social media's impact on marketing & development, working with outsourced functions, and the managing your career like a product,
A focus on understanding customers and markets rather than on technology and "nice-to-have" features.

"This will be the second ProductCamp SoCal. If the first one was any indicator, it will be a great forum for practical solutions to many of the brand, product development, product management and marketing issues that need to be addressed," said Jeof Bean, Principal, Del Mar Research & Consulting.

Interested product professionals can go to www.productcampsocal.org to register, suggest a topic, and volunteer. The latest news & updates may be found on the website or by joining the conversation on Twitter at http://twitter.com/prodcampsocal.