Professional Haircare Products Market to record USD 4.63 Bn growth | Driven by introduction of customized products | Technavio

NEW YORK, April 18, 2022 /PRNewswire/ -- The "Professional Haircare Products Market by Product, Distribution Channel, Type, and Geography - Forecast and Analysis 2020-2024" report has been added to Technavio's offering. The report offers a detailed analysis of the growth of the market across various segments and provides other valuable insights to help businesses make better informed decisions. With ISO 9001:2015 certification, Technavio is proudly partnering with more than 100 Fortune 500 companies for over 16 years.

The potential growth difference for the professional haircare products market between 2019 and 2024 is USD 4.63  bn. The market witnessed a YOY growth of 3.97% in 2020 and the growth momentum is expected to accelerate at a CAGR of 4% during the forecast period.

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Key Market Dynamics:

• Market Driver
• Market Challenges

The market is driven by the introduction of customized products. To meet the evolving demands of consumers, key vendors in the market are making significant investments in the development of customized products and haircare treatments. For instance, the sub-brands of L'Oréal, such as Studio Line and Elnett Hairstyle are offering various products for blowouts, frizzy hair, shiny hair, thick hair, hair coloring, and texturing. Similarly, L'Oréal recently launched its strengthening mask which helps in providing strength, conditioning, and shine to the tresses. The introduction of such products by leading vendors is driving the growth of the market.

However, the increasing penetration of DIY professional haircare solutions will reduce the growth potential in the market.

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The professional haircare products market report is segmented by product (hair colorants, shampoos and conditioners, and hair styling products), distribution channel (offline and online), and geography (APAC, Europe, MEA, North America, and South America). 

By product, the hair colorants segment generated maximum revenue in the market in 2021. Similarly, by distribution channel, the offline segment accounted for maximum sales of professional haircare products in 2020.  

APAC currently leads the market growth, occupying 30% of the global market share. China and Japan are the key markets for professional haircare products in APAC.

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Major Companies Mentioned:

• Coty Inc.: Key products offered by the company include WELLAPLEX BOND BUILDER SYSTEM and KOLESTON PERFECT.
• Henkel AG & Co. KGaA: Key products offered by the company include GLISS Extra Volume and GLISS Oil Nutritive.
• Kao Corp.: Key products offered by the company include FRIZZ EASE and LUXUROUS VOLUME.
• KOSÉ Corp.: Key products offered by the company include Fango Head Dry Shampoo and Hair color treatment, under the brand name Predia.
• L'Oréal SA: Key products offered by the company include INSTANT RESURFACING SHAMPOO and BLOW-DRY CREAM.
• Natura & Co.
• Shiseido Co. Ltd.
• The Estée Lauder Companies Inc.
• The Procter & Gamble Co.
• Unilever Group.
• Gain access to more vendor profiles with their key offerings available with Technavio, Click Here.

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Table of Contents:

Executive Summary

• Market Overview

Market Landscape

• Market ecosystem
• Value chain analysis

Market Sizing

• Market definition
• Market segment analysis
• Market size 2019
• Market outlook: Forecast for 2019 - 2024

Five Forces Analysis

• Five Forces Summary
• Bargaining power of buyers
• Bargaining power of suppliers
• Threat of new entrants
• Threat of substitutes
• Threat of rivalry
• Market condition

Market Segmentation by Product

• Market segments
• Comparison by Product placement
• Hair colorants - Market size and forecast 2019-2024
• Shampoos and conditioners - Market size and forecast 2019-2024
• Hair styling products - Market size and forecast 2019-2024
• Market opportunity by Product

Market Segmentation by Distribution channel

• Market segments
• Comparison by Distribution channel placement
• Offline - Market size and forecast 2019-2024
• Online - Market size and forecast 2019-2024
• Market opportunity by Distribution channel

Market Segmentation by Type

• Market segments
• Comparison by Type placement
• Regular haircare products - Market size and forecast 2019-2024
• Natural and organic products - Market size and forecast 2019-2024
• Market opportunity by Type

Customer landscape

• Overview

Drivers, Challenges, and Trends

• Market drivers
• Volume driver - Demand led growth
• Volume driver - Supply led growth
• Volume driver - External factors
• Volume driver - Demand shift in adjacent markets
• Price driver - Inflation
• Price driver - Shift from lower to higher priced units
• Market challenges
• Market trends

Vendor Landscape

• Overview
• Vendor landscape
• Landscape disruption

Vendor Analysis

• Vendors covered
• Market positioning of vendors
• Coty Inc.
• Henkel AG & Co. KGaA
• Kao Corp.
• KOSÉ Corp.
• L'Oréal SA
• Natura & Co.
• Shiseido Co. Ltd.
• The Estée Lauder Companies Inc.
• The Procter & Gamble Co.
• Unilever Group

Appendix

• Scope of the report
• Currency conversion rates for US$
• Research methodology
• List of abbreviations

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