WALTHAM, Mass., April 5, 2011 /PRNewswire/ -- Profitect, a Profit Protection solution provider that delivers increased profits through the identification and reduction of value chain margin leakage, shrink, waste,  process errors, and operational risks and damages, today named Colin McComb as Vice President Global Sales and Strategy. McComb will be responsible to further develop Profitect's direct sales to expand their existing brands and global presence.

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Colin brings over 15 years of sales and strategy leadership to Profitect. His extensive background lies in value chain processes, operations, and supporting technology enablers. Colin has worked with numerous Fortune 500 companies and brings direct retail experience from Coach Leather Goods, where he was a Director of Demand and Supply Planning. Prior to Profitect, Colin held a Sales Account Executive position with Oracle Corporation.  Colin has broad experience within the software industry across all aspects of the business including; consultant sales and management, product management, development, pre-sales and sales.

Colin McComb will play a key leadership role in crafting strategies and initiatives to promote growth and expand Profitect's global presence. "I am extremely confident that the experience and capabilities that Colin brings to our organization will enable him to build a highly effective sales and channel team to support Profitect's continued growth," noted Guy Yehiav, CEO of Profitect.

Profitect's  forefront initiative is moving retailers to operational excellence in Profit Protection. As a sales educator and industry leader, I am pleased to join Profitect and continue to meet the emerging requirements of the retail marketplace, concluded Colin McComb, Vice President of Global Sales and Strategy.

About Profitect

Profitect is a global provider of Profit Protection software solutions that deliver a rapid 5-8% profit increase by statistically identifying, analyzing, and resolving profit leakage in key risk areas across the entire value chain. 

Profitect's proprietary Solution Bank and Rules Engine provide automated best-practice recommendations that identify and fix margin leakage throughout the value chain.  The solution uses workflow and task management to ensure action is taken.  Profitect can be deployed rapidly, through a modular and scalable approach.

The Profitect team of experts has more than 15 years of proven success increasing profits for globally recognized retailers such as Marks and Spencer, Woolworths, METRO, Paz, and Blue Square.

You are missing Profit Opportunities. Profitect your Value Chain Today!

For more information visit www.Profitect.com or call 781-290-0009.

SOURCE Profitect