ProfNet Expert Alerts for July 31, 2020

NEW YORK, July 31, 2020 /PRNewswire/ -- Below are experts from the ProfNet network who are available to discuss timely issues in your coverage area. 

You can also submit a query to the hundreds of thousands of experts in our network – it's easy and free. Just fill out the query form to get started: http://prn.to/queryform 

EXPERT ALERTS 

• Simplifying Video Content
• Distributing a COVID-19 vaccine
• Workplace re-entry and mental health

MEDIA JOBS

• Enterprising Technology/Telecom Policy Reporter – Communications Daily (DC, Remote)
• Temporary News Photo Editor – The Wall Street Journal (NY)

OTHER NEWS & RESOURCES 

• Tips & Tools to Find Your Next Blog Post Topic
• Blog Profiles: Dog Training Blogs

Simplifying Video Content
Sharon Haver
Online Marketing & Branding Expert, Entrepreneur
FocusOnStyle.com
"Let's face it, for many small business owners, entrepreneurs, coaches, consultants or anyone new to online business and currently fleshing out your personal brand, video can be overwhelming. But when you have a simple, proven framework to follow, creating video content that converts will be a breeze."
From helping countless entrepreneurs around the world develop video content marketing campaigns to styling shoots for the likes of Vogue, Sharon Haver has mastered a video content creation framework that will have you and your business turning heads. No matter the industry, every marketing video should include four key elements. Every video should start with an attention grabbing hook, followed by a straightforward intro letting the viewer know what the rest of the video has in store for them. The body of the video must include the valuable content either diving deep with one point or going wide to cover three to five bullet points. Finally, every video should close with a call to action telling the viewer what you want them to do next. Please reach out to schedule interviews or for more expert insights on how to make your video content pop and tips for how to use your set, setting, wardrobe, and lighting to amplify your message. https://www.linkedin.com/in/sharonhaver  
Website: https://focusonstyle.com
Media contact: Nicole Dickerson, [email protected]

Distributing a COVID-19 vaccine
Dr. Soren Christiansen
CEO
Sharps Technology
"Once an effective COVID-19 vaccine is developed, the next challenge is logistical and economical, distributing an estimated 6 billion doses, globally," said Dr. Soren Christiansen, MD, former CEO in charge vaccines with Merck and now CEO of Sharps Technology. "When a vaccine or medicine is injected, a sizable percentage of the dose remains in the syringe, is wasted and simply thrown away. This must be corrected."
The development of a COVID-19 vaccine and ways to improve its distribution once it's available.
Dr. Christiansen has spent 30 years in the industry and was the head of vaccines for Merck.
https://www.linkedin.com/in/soren-christiansen-9bb79a176/
Website: https://sharpstechnology.com
Media contact: Jason Fink, [email protected]

Workplace re-entry and mental health
Gregory DeLapp
CEO
Employee Assistance Professionals Association
"The pandemic has put mental health and well-being front and center as a critical bottom line business concern, making employee assistance programs (EAPs) a business continuity tool that can assist employees in feeling less apprehensive about returning to work and more focused, while providing executives with the discrete support they need to be more effective leaders."
As employers plan to reopen, they need to proactively communicate to an anxious workforce their plans for ensuring their safety and well-being. Leadership will also need to inventory and address the stress and uncertainties in their own lives as they too try adapting to the "new normal" and an unpredictable business environment.
Website: https://www.eapassn.org
Media contact: Charles Epstein, [email protected]

MEDIA JOBS: 

Following are links to job listings for staff and freelance writers, editors and producers. You can view these and more job listings on our Job Board: https://www.cisionjobs.com/jobs/united-states/  

• Enterprising Technology/Telecom Policy Reporter – Communications Daily (DC, Remote)
• Temporary News Photo Editor – The Wall Street Journal (NY)

OTHER NEWS & RESOURCES: 

Following are links to other news and resources we think you might find useful. If you have an item you think other reporters would be interested in and would like us to include in a future alert, please drop us a line at [email protected] 

• Tips & Tools to Help You Find Your Next Blog Post Topic. It can be easy to fall into a routine and find yourself writing about the same thing over and over again. Not only does this start to get stale for your readers, it actually can hurt your own blog if posts are competing with each other for spots on the results page, known as keyword cannibalization.Using the right tools can help you get an idea of what sorts of content your audience is looking for so that you can write content that's going to appeal to them and provide value: https://prn.to/3hTMZUZ.
• BLOG PROFILES: dog training blogs. Each week, we feature blogs we follow. This week is all about dog training blogs: https://prn.to/2XeKYL4.

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SOURCE ProfNet

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