ProfNet Experts Available on Cuba Relations, Donald Trump, Influencing Students, More

Also in This Edition: Jobs for Writers, Media Industry Blog Posts

Aug 26, 2015, 10:14 ET from ProfNet

NEW YORK, Aug. 26, 2015 /PRNewswire/ -- Below are experts from the ProfNet network that are available to discuss timely issues in your coverage area.

You can also submit a query to the hundreds of thousands of experts in our network – it's easy and free! Just fill out the query form to get started:


  • Thawing Cuba Relations Put Focus on IP Protection
  • Explosion Reignites Chemical Storage Concerns
  • Everything We Bash Donald Trump for is Actually What We Seek in Leaders
  • Using Psychology to Influence Students and Help Them Succeed


  • Reporter – Pacific Business News (HI)
  • Freelance Writer – (CO)
  • Metro and Police Reporters – Reading Eagle (PA)


  • A Behind-the-Scenes Look at Google News Lab
  • How to Turn off a Reporter in Just Five Words
  • 9 Tips for Journalists Covering Traumatic Events


Thawing Cuba Relations Put Focus on IP Protection
Amanda Greenspon
Trademark Attorney
Munck Wilson Mandala
As relations rapidly normalize between the United States and Cuba, many U.S. businesses already are looking ahead with a focus on protecting their intellectual property in Cuban markets, and cracking down on counterfeiters and pirated merchandise. As in other international markets, businesses should be taking steps to ensure that trademarks, including business logos, names and other intellectual property, are properly protected under Cuban trademark law. Says Greenspon: "While trade sanctions currently remain in place that limit U.S. businesses' entry into Cuba, any company with an interest in entering this market should be taking steps now to protect their IP portfolios."
Contact: Robert Tharp,

Explosion Reignites Chemical Storage Concerns
Ron McCallum
Catastrophic-Injury Lawyer
Simon Greenstone Panatier Bartlett in Dallas
The recent explosion at a chemical plant in Tianjin, China, has left more than 100 people dead and reignited concerns about chemical storage in Texas, where memories of the fatal 2013 fertilizer plant explosion in West still linger. Earlier this year, following the Texas Legislature's approval, Gov. Greg Abbott signed into law a bill that increases chemical storage facility inspections and tightens storage regulations. But consumer advocates are concerned that the new law doesn't go far enough. Says McCallum: "The original legislation would have included penalties for violating the law, but that got lobbied out. And three other bills, one of which would have required companies to maintain sufficient insurance to cover damages such as those in West, all died unceremonious deaths. Texans deserve much better protection than they got from their elected representatives."
Contact: Amy Hunt,

Everything We Bash Donald Trump for is Actually What We Seek in Leaders
Jeffrey Pfeffer
Thomas D. Dee II Professor of Organizational Behavior, Graduate School of Business
Stanford University
"We may say we disapprove of Trump's self-promotion, disdain for facts, and unapologetic persona, but these are the very qualities that allow leaders to succeed. Numerous studies show that narcissism, not modesty, and self-confident, even overconfident, self-presentation lead to leadership roles. We all want to associate with success and pick those who seemingly know what they are doing. Leaders lie with more frequency and skill than others. Some of the most revered and wealthiest people mastered the skill of presenting a less than vertical version of reality. Why is there such a disconnect between prescriptions for what people should do and what really produces career success? Sociobiology and social psychology have recognized for decades that what is good for the individual is not necessarily what is good for the group, and vice versa. Group and individual success are not highly related. My prediction: Donald Trump is going to dominate the polls and the nomination contest a lot longer than most people expect, because he has many of the leadership characteristics we say we abhor even as we reward them."
Pfeffer is the author of "Leadership B.S.: Fixing Workplaces and Careers One Truth at a Time" (September 2015, HarperCollins). His columns appear in Fortune Magazine online.
Contact: Mark Goldman,

Using Psychology to Influence Students and Help Them Succeed
Carl Christman
Mentalist and Communication Professor
"One of the teacher's biggest jobs is to motivate his or her students to succeed. Giving them information is only half the battle. Great teachers also inspire students and make them want to learn. By using psychological tools teachers can more easily create rapport and lay the foundation of student success."
Christman is a teacher, author, and speaker. He plays with language, psychology and non-verbal communication to educate and entertain audiences. His bestselling book, "How to Read Minds and Influence People," explores communication from a radically different perspective. It unlocks the science of mind reading and helps people harness the power of persuasion. It offers readers the tools to relate to people and positively influence them
ProfNet Profile:


Following are links to job listings for staff and freelance writers, editors and producers. You can view these and more job listings on our Job Board:

  • Reporter – Pacific Business News (HI)
  • Freelance Writer – (CO)
  • Metro and Police Reporters – Reading Eagle (PA)


Following are links to other news and resources we think you might find useful. If you have an item you think other reporters would be interested in and would like us to include in a future alert, please drop us a line.

  • A BEHIND-THE-SCENES LOOK AT GOOGLE NEWS LAB. Realizing that ways of creating and sharing news changes constantly, Google released News Lab, an online network that aims to connect journalists with programs, data and other resources to aid in their reporting. The site will feature a number of tools for newsrooms, including tutorials and best practices on how to use Google products in reporting, as well as provide access to the recently updated Google Trends service, and more. We sat down with Daniel Sieberg, head of media outreach with Google News Lab, to find out more:

  • HOW TO TURN OFF A REPORTER IN JUST FIVE WORDS. If you were on Twitter last week, you may have seen tweets with the hashtag #sourcefromhellin5words. The brainchild of Linda Formichelli, co-founder of The Renegade Writer and, the hashtag gave writers the opportunity to share five-word phrases that make them never want to interview a source again. We put together a roundup of some of the top phrases shared by writers:

  • 9 TIPS FOR JOURNALISTS COVERING TRAUMATIC EVENTS. Journalists often are "first responders" when it comes to traumatic events. Crisis and conflict challenge reporters on the ground, both in the midst of the breaking news and for months – sometimes years – following. Three journalists with firsthand experience covering trauma speak about the difficult role of storytelling in these scenarios:

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