ProfNet Experts Available on Security Breach, Product Placement, More

Also in This Edition: Jobs for Writers and Media Industry Blog Posts

Jan 13, 2014, 13:36 ET from ProfNet

NEW YORK, Jan. 13, 2014 /PRNewswire/ -- Below are experts from the ProfNet network that are available to discuss timely issues in your coverage area. If you are interested in interviewing any of the experts, please contact them via the contact information at the end of the listing. To receive these updates by email, send a note to with the industries you cover, and we'll add you to the appropriate edition. 

If you are in need of additional experts, you can also submit a query to the hundreds of thousands of experts in our network. You can filter your request by institution type and geographic location to get the most targeted responses. The best part? It's free! Just fill out the query form to get started.

If you have any questions or need assistance with any aspect of ProfNet, please drop us a note at


  • How to Live Frugally
  • Impact of Target Security Breach on Stock Prices
  • Analyzing Product Placement Values


  • Journalist – Long Island Business News (NY)
  • Editorial Assistant - Wilmington News Journal (OH)
  • Reporter – Law360 (CA)


  • 5 Old-School Freelance Writer Rules You Should Break
  • Media 411: Focusing on Journalism Skills
  • How Technology Can Help Writers


How to Live Frugally
Brenda Hendrickson
Certified Senior Advisor and Author
Brenda Hendrickson, CSA
"Bottom line is: spend less than you make and save the rest. Frugal millionaires buy with quality in mind and what they can comfortably afford.  They know the difference between price and value. A 'frugal mindset' attitude becomes a lifestyle habit. Frugal millionaires look for value, resist impulse buying, know where their money goes, and make their own luck -- the frugal way. Wealth building starts with a frugal plan. A frugal millionaire knows his/her current financial position. They make the necessary adjustments to their plan to achieve their goals."
Hendrickson is available to discuss specific strategies on how to live frugally in these economic times. She is an accountant and tax preparer, and also the author of "How To Be A Frugal Millionaire: Eight Simple Steps to Creating Personal Wealth."
ProfNet Profile:
Media Contact: Amy Delman,

Impact of Target Security Breach on Stock Prices
John Wingender, Jr., Ph.D.
Professor and Chair, Department of Economics and Finance
Creighton University Heider College of Business
What impact will the recent security breach at Target have
 on the company's stock prices over the next two years? Wingender, along with Vasant Ravel and Ed Morse wrote an article suggesting 
that abnormal negative stock price returns will most likely result for a company following the announcement of a credit card breach. Says Wingender: "A study of data utilized from security breaches in a 10-year period involving various industries found
 that the abnormal negative returns persist over the next several years."
Media Contact: Cindy Workman,

Analyzing Product Placement Values
Eric Smallwood
Senior Vice President
Front Row Analytics
"Product placement as a marketing strategy is becoming more popular than ever, now that consumers have more ways to skip through commercial breaks. But marketers and advertisers still need to decide which programs will give them the most bang for their buck."
Smallwood is senior vice president of Front Row Analytics, which helps brands and sponsors determine product placement/integration values for TV and film. He is widely regarded as an expert in the fields of marketing and sale of naming rights, sponsorships, premium seating sales, sponsorship evaluations and advertising partnerships. He has been responsible for some of Front Row's groundbreaking work in sponsorship and naming rights evaluation for some of the world's biggest properties, ranging from projects with NASCAR and golf, to movie and television product placement. Perhaps his biggest area of expertise is in the evaluation of collegiate commercial rights, one of Front Row's fastest growing divisions. Prior to his current role, Smallwood has led team projects in the areas of marketing and sponsorship evaluation analysis. He is based in Detroit, MI.
ProfNet Profile:
Expert Contact:



Following are links to job listings for staff and freelance writers, editors and producers. You can view these and more job listings on our Job Board:

See more listings here.



Following are links to other news and resources we think you might find useful. If you have an item you think other reporters would be interested in and would like us to include in a future alert, please drop us a line at

  • 5 OLD-SCHOOL FREELANCE WRITER RULES YOU SHOULD BREAK. Want to know what successful freelancing veterans have learned about the changing nature of the writing business? Read on to see Dawn Papandrea's take:
  • MEDIA 411: FOCUSING ON JOURNALISM SKILLS. There are lots of useful skills to make you stand out in the newsroom. Although this list is not all-inclusive, these are some of those considered particularly important in today's media world. Do you have any skills you would add to the list? 
  • HOW TECHNOLOGY CAN HELP WRITERS. Technology serves many purposes. It can really help make one's work less time consuming and more efficient. In a recent #ConnectChat, we discussed how technology can benefit writers with our guest Julio Ojeda-Zapata, author and technology writer at St. Paul Pioneer Press.

PROFNET is an exclusive service of PR Newswire. To submit a request for experts:  To search the ProfNet Connect experts database:  To contact ProfNet by phone: +1-800-PROFNET, ext. 1.  To share a thought on Expert Alerts: