PROFOOT Urges Shoppers to Beat the Black Friday Blues

PROFOOT Combats Aches and Fatigue This Season by Gifting Consumers With Happy #HolidayFeet

BROOKLYN, N.Y., Nov. 21, 2013 /PRNewswire-USNewswire/ -- Today, PROFOOT, one of the U.S. leading brands in the retail foot care category, revealed that holiday shopping is the most stressful activity of the season, rising above travel, planning a holiday function or decorating the house. According to a new study, 83 percent of consumers experience foot pain during the holiday season, but few take action.

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Despite the trips being longer and more painful during the holiday season, and forty percent (40%) of consumers citing Black Friday as the most tiring day of the year, more than half (60%) of consumers plan to shop between three to eight different stores this season to finish buying their gifts.  With an average shopping mall being the equivalent of two football fields, it is no surprise that sore feet top the list of the worst physical effects experienced during the holidays, over cold, flu, headaches AND exhaustion—that's a lot of ground to cover, especially on tired toes.

This year, The National Retail Federation estimates that retailers will hire between 720,000 and 780,000 seasonal employees, in addition to the 41,620,604 everyday employees within the U.S; that's at least 84,801,208 feet.  Most major retailers in the U.S. are planning on opening their doors earlier than ever this year, meaning more than 24 hours of standing time for both shoppers and sales associates. 

The PROFOOT study, commissioned by SSI, revealed that sixty six percent (66%) of consumers will choose comfort over style when it comes to their feet.  However, this season, style will not be compromised, as PROFOOT will help bring relief to aching feet by giving consumers the chance to win free products by simply tweeting their holiday shopping stories in 140 characters or less, using the hashtag #HolidayFeet. Winners will be selected at random and gifted with free product to help them survive the physically grueling season.

"It's no secret that during the holiday season, and Black Friday in particular, shoppers and their retail counterparts have the longest day of the year on their feet," says Daniel Feldman, President of PROFOOT Inc. "Close to half of consumers say sore and achy feet are the worst physical effects of the holiday over exhaustion, but very few people know how to deal with it. This year, PROFOOT wants to alleviate pain by offering a wide variety of quality solutions to keep your feet happy when you need it most."

PROFOOT has a comprehensive offering to help make this season a healthy and happy one. Products range from Custom Insole Self-Molding Orthotics that can alleviate over 25 pounds of impact on every step, to the clinically-proven Plantar Fasciitis Orthotics that can reduce pain, promote healing of ligaments, reverse and prevent Plantar Fasciitis. To avoid dry and cracked feet, PROFOOT's new Pedi-Rock and Heel Rescue Foot Cream provide an easy at-home spa treatment after a long day of shopping.

For more information on PROFOOT's survey or product offerings, please visit www.PROFOOTCare.com. To become a fan of PROFOOT on Facebook and receive exclusive content, offers and more, please visit www.facebook.com/PROFOOTCare. To follow PROFOOT on Twitter, please visit www.twitter.com/Profoot_Inc.

About PROFOOT
PROFOOT Inc. manufactures and distributes foot care products in the United States and internationally. Its products include insoles and inserts, corns, calluses, blisters, bunions, and implements, as well as dry and cracked skin, anti-fungal, and pain relief products. The company sells its products through retail stores in the United States and Canada, as well as online. PROFOOT Inc. was founded in 1987 and is headquartered in Brooklyn, New York. For more information, please visit www.profootcare.com.

About the PROFOOT Holiday Survey
The PROFOOT Holiday Shopping Survey was conducted using sample provided by SSI and supported by PROFOOT. The survey was conducted among 500 nationally representative American adults ages 18 and older via online interview.

ABOUT SSI
SSI is the premier global provider of sampling, data collection and data analytic solutions for survey research, reaching respondents in 78 countries via Internet, telephone, mobile/wireless and mixed-access offerings. Additionally, SSI staff operates from 26 offices in 18 countries, offering CATI, questionnaire design consultation, programming and hosting, online custom reporting and data processing. SSI's 3,000 employees serve more than 3,000 clients worldwide. For additional information, please visit www.surveysampling.com.

Media Contact:
Raquel Erwin for PROFOOT
(212) 299-8951
[email protected]

SOURCE PROFOOT Inc.