NEW YORK, Oct. 13, 2022 /PRNewswire/ -- The "Programmatic Advertising Spending Market by Application, Display Type, and Geography - Forecast and Analysis 2022-2026" report has been added to Technavio's offerings. The market size is set to grow by USD 314.27 billion from 2021 to 2026. In addition, the growth momentum of the market will accelerate at a CAGR of 26.66% during the forecast period, according to Technavio.
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By application, the market has been segmented into open auction, automated guaranteed, invitation only, and unreserved fixed rate. The open auction segment will be the largest contributor to market growth during the forecast period. An open auction is a public sale wherein publishers allow buyers to participate. Buyers can assess the available inventory and bid accordingly. The growth of this segment is attributed to factors such as the increasing number of vendors venturing into the digital segment, which enables publishers to get the best price for their inventory through open auctions.
By geography, the market has been segmented into North America, APAC, Europe, South America, and the Middle East and Africa. North America will lead the programmatic advertising spending market during the forecast period. The growth of this region is attributed to factors such as high digital penetration.
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Adobe Inc., Adform AS, Alphabet Inc., Amazon.com Inc., Digilant Inc., Infectious Media Holdings Ltd., IPONWEB Ltd., Magnite Inc., Microsoft Corp., NextRoll Inc., Noboru Consultancy Services, Oracle Corp., Roku Inc., Simplifi Holdings Inc., Singapore Telecommunications Ltd., SmartyAds LLP, Sparcmedia Pty Ltd., StackAdapt Inc., Verizon Communications Inc., MediaMath Inc., among others, are the main players in the market. The key offerings of some of these vendors are listed below:
- Adobe Inc. - The company offers programmatic ad-buying solutions such as Adobe Advertising and Adobe Marketo Engage.
- Alphabet Inc. - The company offers programmatic ad-buying solutions through its subsidiary, Google LLC.
- Amazon.com Inc. - The company offers advertising platform solutions such as Amazon DSP, Amazon Marketing Cloud, and Sizmek Ad Suite Create.
- Magnite Inc. - The company offers a programmatic advertising platform through its subsidiary, SpotX Inc.
- Simplifi Holdings Inc. - The company offers a programmatic ad spending platform named Roku Ad Manager.
The high penetration of digital advertising is driving the programmatic advertising spending market growth. The popularity of digital advertising has increased significantly owing to the rise in the adoption of digital platforms. The rise in smartphone shipments has encouraged advertisers to use digital platforms for posting ads. When compared to traditional marketing campaigns, digital marketing campaigns are three times more likely to be viewed. This will provide significant growth opportunities for small and medium-sized enterprises (SMEs) to expand their businesses on digital platforms.
Technavio has identified key trends, drivers, and challenges in the market, which will help vendors improve their strategies to stay ahead of their competitors. View our FREE PDF Sample Report
Advertising Services Market by Type and Geography - Forecast and Analysis 2022-2026: The advertising services market share is expected to grow by USD 188.92 billion from 2021 to 2026.
Digital Advertisement Spending Market by Type and Geography - Forecast and Analysis 2022-2026: The digital advertisement spending market share is expected to increase by USD 523.45 billion from 2021 to 2026.
Programmatic Advertising Spending Market Scope |
|
Report Coverage |
Details |
Page number |
120 |
Base year |
2021 |
Forecast period |
2022-2026 |
Growth momentum & CAGR |
Accelerate at a CAGR of 26.66% |
Market growth 2022-2026 |
USD 314.27 billion |
Market structure |
Fragmented |
YoY growth (%) |
15.78 |
Regional analysis |
North America, APAC, Europe, South America, and the Middle East and Africa |
Performing market contribution |
North America at 34% |
Key consumer countries |
US, India, China, Japan, Germany, and Brazil |
Competitive landscape |
Leading companies, competitive strategies, consumer engagement scope |
Key companies profiled |
Adobe Inc., Adform AS, Alphabet Inc., Amazon.com Inc., Digilant Inc., Infectious Media Holdings Ltd., IPONWEB Ltd., Magnite Inc., Microsoft Corp., NextRoll Inc., Noboru Consultancy Services, Oracle Corp., Roku Inc., Simplifi Holdings Inc., Singapore Telecommunications Ltd., SmartyAds LLP, Sparcmedia Pty Ltd., StackAdapt Inc., Verizon Communications Inc., and MediaMath Inc. |
Market dynamics |
Parent market analysis, market growth inducers and obstacles, fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and market condition analysis for the forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
- 1.1 Market overview
- Exhibit 01: Executive Summary – Chart on Market Overview
- Exhibit 02: Executive Summary – Data Table on Market Overview
- Exhibit 03: Executive Summary – Chart on Global Market Characteristics
- Exhibit 04: Executive Summary – Chart on Market by Geography
- Exhibit 05: Executive Summary – Chart on Market Segmentation by Application
- Exhibit 06: Executive Summary – Chart on Market Segmentation by Display Type
- Exhibit 07: Executive Summary – Chart on Incremental Growth
- Exhibit 08: Executive Summary – Data Table on Incremental Growth
- Exhibit 09: Executive Summary – Chart on Vendor Market Positioning
2 Market Landscape
- 2.1 Market ecosystem
- Exhibit 10: Parent market
- Exhibit 11: Market Characteristics
3 Market Sizing
- 3.1 Market definition
- Exhibit 12: Offerings of vendors included in the market definition
- 3.2 Market segment analysis
- Exhibit 13: Market segments
- 3.3 Market size 2021
- 3.4 Market outlook: Forecast for 2021-2026
- Exhibit 14: Chart on Global - Market size and forecast 2021-2026 ($ billion)
- Exhibit 15: Data Table on Global - Market size and forecast 2021-2026 ($ billion)
- Exhibit 16: Chart on Global Market: Year-over-year growth 2021-2026 (%)
- Exhibit 17: Data Table on Global Market: Year-over-year growth 2021-2026 (%)
4 Five Forces Analysis
- 4.1 Five forces summary
- Exhibit 18: Five forces analysis - Comparison between 2021 and 2026
- 4.2 Bargaining power of buyers
- Exhibit 19: Chart on Bargaining power of buyers – Impact of key factors 2021 and 2026
- 4.3 Bargaining power of suppliers
- Exhibit 20: Bargaining power of suppliers – Impact of key factors in 2021 and 2026
- 4.4 Threat of new entrants
- Exhibit 21: Threat of new entrants – Impact of key factors in 2021 and 2026
- 4.5 Threat of substitutes
- Exhibit 22: Threat of substitutes – Impact of key factors in 2021 and 2026
- 4.6 Threat of rivalry
- Exhibit 23: Threat of rivalry – Impact of key factors in 2021 and 2026
- 4.7 Market condition
- Exhibit 24: Chart on Market condition - Five forces 2021 and 2026
5 Market Segmentation by Application
- 5.1 Market segments
- Exhibit 25: Chart on Application - Market share 2021-2026 (%)
- Exhibit 26: Data Table on Application - Market share 2021-2026 (%)
- 5.2 Comparison by Application
- Exhibit 27: Chart on Comparison by Application
- Exhibit 28: Data Table on Comparison by Application
- 5.3 Open auction - Market size and forecast 2021-2026
- Exhibit 29: Chart on Open auction - Market size and forecast 2021-2026 ($ billion)
- Exhibit 30: Data Table on Open auction - Market size and forecast 2021-2026 ($ billion)
- Exhibit 31: Chart on Open auction - Year-over-year growth 2021-2026 (%)
- Exhibit 32: Data Table on Open auction - Year-over-year growth 2021-2026 (%)
- 5.4 Automated guaranteed - Market size and forecast 2021-2026
- Exhibit 33: Chart on Automated guaranteed - Market size and forecast 2021-2026 ($ billion)
- Exhibit 34: Data Table on Automated guaranteed - Market size and forecast 2021-2026 ($ billion)
- Exhibit 35: Chart on Automated guaranteed - Year-over-year growth 2021-2026 (%)
- Exhibit 36: Data Table on Automated guaranteed - Year-over-year growth 2021-2026 (%)
- 5.5 Invitation only - Market size and forecast 2021-2026
- Exhibit 37: Chart on Invitation only - Market size and forecast 2021-2026 ($ billion)
- Exhibit 38: Data Table on Invitation only - Market size and forecast 2021-2026 ($ billion)
- Exhibit 39: Chart on Invitation only - Year-over-year growth 2021-2026 (%)
- Exhibit 40: Data Table on Invitation only - Year-over-year growth 2021-2026 (%)
- 5.6 Unreserved fixed rate - Market size and forecast 2021-2026
- Exhibit 41: Chart on Unreserved fixed rate - Market size and forecast 2021-2026 ($ billion)
- Exhibit 42: Data Table on Unreserved fixed rate - Market size and forecast 2021-2026 ($ billion)
- Exhibit 43: Chart on Unreserved fixed rate - Year-over-year growth 2021-2026 (%)
- Exhibit 44: Data Table on Unreserved fixed rate - Year-over-year growth 2021-2026 (%)
- 5.7 Market opportunity by Application
- Exhibit 45: Market opportunity by Application ($ billion)
6 Market Segmentation by Display Type
- 6.1 Market segments
- Exhibit 46: Chart on Display Type - Market share 2021-2026 (%)
- Exhibit 47: Data Table on Display Type - Market share 2021-2026 (%)
- 6.2 Comparison by Display Type
- Exhibit 48: Chart on Comparison by Display Type
- Exhibit 49: Data Table on Comparison by Display Type
- 6.3 Mobile - Market size and forecast 2021-2026
- Exhibit 50: Chart on Mobile - Market size and forecast 2021-2026 ($ billion)
- Exhibit 51: Data Table on Mobile - Market size and forecast 2021-2026 ($ billion)
- Exhibit 52: Chart on Mobile - Year-over-year growth 2021-2026 (%)
- Exhibit 53: Data Table on Mobile - Year-over-year growth 2021-2026 (%)
- 6.4 Desktop - Market size and forecast 2021-2026
- Exhibit 54: Chart on Desktop - Market size and forecast 2021-2026 ($ billion)
- Exhibit 55: Data Table on Desktop - Market size and forecast 2021-2026 ($ billion)
- Exhibit 56: Chart on Desktop - Year-over-year growth 2021-2026 (%)
- Exhibit 57: Data Table on Desktop - Year-over-year growth 2021-2026 (%)
- 6.5 Market opportunity by Display Type
- Exhibit 58: Market opportunity by Display Type ($ billion)
7 Customer Landscape
- 7.1 Customer landscape overview
- Exhibit 59: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
8 Geographic Landscape
- 8.1 Geographic segmentation
- Exhibit 60: Chart on Market share by geography 2021-2026 (%)
- Exhibit 61: Data Table on Market share by geography 2021-2026 (%)
- 8.2 Geographic comparison
- Exhibit 62: Chart on Geographic comparison
- Exhibit 63: Data Table on Geographic comparison
- 8.3 North America - Market size and forecast 2021-2026
- Exhibit 64: Chart on North America - Market size and forecast 2021-2026 ($ billion)
- Exhibit 65: Data Table on North America - Market size and forecast 2021-2026 ($ billion)
- Exhibit 66: Chart on North America - Year-over-year growth 2021-2026 (%)
- Exhibit 67: Data Table on North America - Year-over-year growth 2021-2026 (%)
- 8.4 APAC - Market size and forecast 2021-2026
- Exhibit 68: Chart on APAC - Market size and forecast 2021-2026 ($ billion)
- Exhibit 69: Data Table on APAC - Market size and forecast 2021-2026 ($ billion)
- Exhibit 70: Chart on APAC - Year-over-year growth 2021-2026 (%)
- Exhibit 71: Data Table on APAC - Year-over-year growth 2021-2026 (%)
- 8.5 Europe - Market size and forecast 2021-2026
- Exhibit 72: Chart on Europe - Market size and forecast 2021-2026 ($ billion)
- Exhibit 73: Data Table on Europe - Market size and forecast 2021-2026 ($ billion)
- Exhibit 74: Chart on Europe - Year-over-year growth 2021-2026 (%)
- Exhibit 75: Data Table on Europe - Year-over-year growth 2021-2026 (%)
- 8.6 South America - Market size and forecast 2021-2026
- Exhibit 76: Chart on South America - Market size and forecast 2021-2026 ($ billion)
- Exhibit 77: Data Table on South America - Market size and forecast 2021-2026 ($ billion)
- Exhibit 78: Chart on South America - Year-over-year growth 2021-2026 (%)
- Exhibit 79: Data Table on South America - Year-over-year growth 2021-2026 (%)
- 8.7 Middle East and Africa - Market size and forecast 2021-2026
- Exhibit 80: Chart on Middle East and Africa - Market size and forecast 2021-2026 ($ billion)
- Exhibit 81: Data Table on Middle East and Africa - Market size and forecast 2021-2026 ($ billion)
- Exhibit 82: Chart on Middle East and Africa - Year-over-year growth 2021-2026 (%)
- Exhibit 83: Data Table on Middle East and Africa - Year-over-year growth 2021-2026 (%)
- 8.8 US - Market size and forecast 2021-2026
- Exhibit 84: Chart on US - Market size and forecast 2021-2026 ($ billion)
- Exhibit 85: Data Table on US - Market size and forecast 2021-2026 ($ billion)
- Exhibit 86: Chart on US - Year-over-year growth 2021-2026 (%)
- Exhibit 87: Data Table on US - Year-over-year growth 2021-2026 (%)
- 8.9 India - Market size and forecast 2021-2026
- Exhibit 88: Chart on India - Market size and forecast 2021-2026 ($ billion)
- Exhibit 89: Data Table on India - Market size and forecast 2021-2026 ($ billion)
- Exhibit 90: Chart on India - Year-over-year growth 2021-2026 (%)
- Exhibit 91: Data Table on India - Year-over-year growth 2021-2026 (%)
- 8.10 China - Market size and forecast 2021-2026
- Exhibit 92: Chart on China - Market size and forecast 2021-2026 ($ billion)
- Exhibit 93: Data Table on China - Market size and forecast 2021-2026 ($ billion)
- Exhibit 94: Chart on China - Year-over-year growth 2021-2026 (%)
- Exhibit 95: Data Table on China - Year-over-year growth 2021-2026 (%)
- 8.11 Japan - Market size and forecast 2021-2026
- Exhibit 96: Chart on Japan - Market size and forecast 2021-2026 ($ billion)
- Exhibit 97: Data Table on Japan - Market size and forecast 2021-2026 ($ billion)
- Exhibit 98: Chart on Japan - Year-over-year growth 2021-2026 (%)
- Exhibit 99: Data Table on Japan - Year-over-year growth 2021-2026 (%)
- 8.12 Germany - Market size and forecast 2021-2026
- Exhibit 100: Chart on Germany - Market size and forecast 2021-2026 ($ billion)
- Exhibit 101: Data Table on Germany - Market size and forecast 2021-2026 ($ billion)
- Exhibit 102: Chart on Germany - Year-over-year growth 2021-2026 (%)
- Exhibit 103: Data Table on Germany - Year-over-year growth 2021-2026 (%)
- 8.13 Brazil - Market size and forecast 2021-2026
- Exhibit 104: Chart on Brazil - Market size and forecast 2021-2026 ($ billion)
- Exhibit 105: Data Table on Brazil - Market size and forecast 2021-2026 ($ billion)
- Exhibit 106: Chart on Brazil - Year-over-year growth 2021-2026 (%)
- Exhibit 107: Data Table on Brazil - Year-over-year growth 2021-2026 (%)
- 8.14 Market opportunity by geography
- Exhibit 108: Market opportunity by geography ($ billion)
9 Drivers, Challenges, and Trends
- 9.1 Market drivers
- 9.2 Market challenges
- 9.3 Impact of drivers and challenges
- Exhibit 109: Impact of drivers and challenges in 2021 and 2026
- 9.4 Market trends
10 Vendor Landscape
- 10.1 Overview
- 10.2 Vendor landscape
- Exhibit 110: Overview on Criticality of inputs and Factors of differentiation
- 10.3 Landscape disruption
- Exhibit 111: Overview on factors of disruption
- 10.4 Industry risks
- Exhibit 112: Impact of key risks on business
11 Vendor Analysis
- 11.1 Vendors covered
- Exhibit 113: Vendors covered
- 11.2 Market positioning of vendors
- Exhibit 114: Matrix on vendor position and classification
- 11.3 Adobe Inc.
- Exhibit 115: Adobe Inc. - Overview
- Exhibit 116: Adobe Inc. - Business segments
- Exhibit 117: Adobe Inc. - Key news
- Exhibit 118: Adobe Inc. - Key offerings
- Exhibit 119: Adobe Inc. - Segment focus
- 11.4 Alphabet Inc.
- Exhibit 120: Alphabet Inc. - Overview
- Exhibit 121: Alphabet Inc. - Business segments
- Exhibit 122: Alphabet Inc. - Key news
- Exhibit 123: Alphabet Inc. - Key offerings
- Exhibit 124: Alphabet Inc. - Segment focus
- 11.5 Amazon.com Inc.
- Exhibit 125: Amazon.com Inc. - Overview
- Exhibit 126: Amazon.com Inc. - Business segments
- Exhibit 127: Amazon.com Inc. - Key news
- Exhibit 128: Amazon.com Inc. - Key offerings
- Exhibit 129: Amazon.com Inc. - Segment focus
- 11.6 Magnite Inc.
- Exhibit 130: Magnite Inc. - Overview
- Exhibit 131: Magnite Inc. - Product / Service
- Exhibit 132: Magnite Inc. - Key offerings
- 11.7 Microsoft Corp.
- Exhibit 133: Microsoft Corp. - Overview
- Exhibit 134: Microsoft Corp. - Business segments
- Exhibit 135: Microsoft Corp. - Key news
- Exhibit 136: Microsoft Corp. - Key offerings
- Exhibit 137: Microsoft Corp. - Segment focus
- 11.8 Roku Inc.
- Exhibit 138: Roku Inc. - Overview
- Exhibit 139: Roku Inc. - Business segments
- Exhibit 140: Roku Inc. - Key offerings
- Exhibit 141: Roku Inc. - Segment focus
- 11.9 Simplifi Holdings Inc.
- Exhibit 142: Simplifi Holdings Inc. - Overview
- Exhibit 143: Simplifi Holdings Inc. - Product / Service
- Exhibit 144: Simplifi Holdings Inc. - Key offerings
- 11.10 Singapore Telecommunications Ltd.
- Exhibit 145: Singapore Telecommunications Ltd. - Overview
- Exhibit 146: Singapore Telecommunications Ltd. - Business segments
- Exhibit 147: Singapore Telecommunications Ltd. - Key offerings
- Exhibit 148: Singapore Telecommunications Ltd. - Segment focus
- 11.11 SmartyAds LLP
- Exhibit 149: SmartyAds LLP - Overview
- Exhibit 150: SmartyAds LLP - Product / Service
- Exhibit 151: SmartyAds LLP - Key offerings
- 11.12 Verizon Communications Inc.
- Exhibit 152: Verizon Communications Inc. - Overview
- Exhibit 153: Verizon Communications Inc. - Business segments
- Exhibit 154: Verizon Communications Inc. - Key offerings
- Exhibit 155: Verizon Communications Inc. - Segment focus
12 Appendix
- 12.1 Scope of the report
- 12.2 Inclusions and exclusions checklist
- Exhibit 156: Inclusions checklist
- Exhibit 157: Exclusions checklist
- 12.3 Currency conversion rates for US$
- Exhibit 158: Currency conversion rates for US$
- 12.4 Research methodology
- Exhibit 159: Research methodology
- Exhibit 160: Validation techniques employed for market sizing
- Exhibit 161: Information sources
- 12.5 List of abbreviations
- Exhibit 162: List of abbreviations
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