Project CAP's Consumer Website Targets Multicarrier Quoting

Feb 25, 2013, 12:00 ET from Project CAP

Consumer Portal Selects EZLynx Rating Engine for Real Time Pricing

MINNEAPOLIS, Feb. 25, 2013 /PRNewswire-USNewswire/ -- Project CAP has selected EZLynx to be the key real-time rating technology partner for Project CAP's enhanced website, which is set to launch nationwide in 2013, announced Charles "Chip" Bacciocco, CEO of Project CAP, site developer of the enhanced

The EZLynx Rating Engine will be used to power the website's 'get a quote' function and allow consumers shopping online to get accurate, real-time quotes for home and auto insurance from multiple insurance companies.

From the day it launches in mid-2013, the enhanced website will give consumers in all 50 states the ability to research insurance topics, and find information on insurance companies and local independent agents. As the 'get a quote' functionality is introduced on a state-by-state basis throughout 2013, the website will also provide accurate real-time quoting from multiple insurance companies.

"Our past experience with our own lead generation service told us very clearly that consumers prefer to research insurance and get price quotes online," said Nag Rao, president of Webcetera. "But then they prefer to buy from a local agent. Direct writers and captive agent companies simply cannot offer consumers the kind of choices our independent agents bring to bear. We are very excited to be part of this industry-changing initiative."

"The enhanced is meant to complement the strengths of the independent agents and give consumers a way to readily access agents, insurance information and pricing on the web," explained Bacciocco of Project CAP. "Independent agents have always offered a highly attractive combination of local service, advocacy, and choice of carriers that distinguishes independent agents from the limited offerings of direct and captive agent channels."

"EZLynx pioneered the concept of real-time quoting from multiple insurance companies and is the leading agency solution vendor for independent agents. We are really happy that their technology will provide additional capabilities to," Bacciocco said. "The new portal will launch in 2013 and transform the way consumers shop for and buy insurance."

About Project CAP: Created through an industry alliance of the Independent Insurance Agents and Brokers of America, Inc. and six insurance companies, Project CAP's new web portal, which is under development, utilizes and will offer consumers a one-stop-shop to get multiple insurance quotes and to choose from multiple independent insurance agents all in
one place. The enhanced functionality is being developed by Project CAP, an initiative of Consumer Agent Portal, LLC, a Delaware limited liability company formed in 2011. For more information, please visit

About EZLynx: EZLynx is the leading client lifecycle management solutions vendor for the agency market place. EZLynx pioneered the concept of real-time quoting and remains today the leading provider for independent agents. EZLynx processes more than four million auto, home and package transactions every month, offering a choice of rates from over 150 top insurance companies in 48 states. For more information, please visit

Tony Gonsalves, Project CAP
(952) 715-5919 / 

Jaideep Jayaram, EZLynx
877-932-2382 x266 /