Project Runway Videogame for Wii(TM) Struts Into Retail Stores Nationwide

NEW YORK, March 2 /PRNewswire/ -- Atari, Inc., one of the world's most recognized brands, and The Weinstein Company, executive producers of the award-winning reality series Project Runway, announced that the Project Runway videogame, based on the mega hit-TV program, is making its way "from the runway" into retail stores today.  This fashion forward title, developed by Tornado Studios, is currently available for Wii™ and will also be available on PC March 9, 2010.

A must have "accessory" for series fans; Project Runway the videogame puts players in the role of aspiring fashion designers.  Similar to the show, "designers" are presented with a range of theme challenges as they create fashions, select models, and style them with hair, make-up, and accessories.  Players can then go from designer to model and show off their creations and work their way down the runway using the Wii Balance Board™ accessory. Capturing the true essence of Project Runway, the title features the show's key talent Heidi Klum, Tim Gunn, Michael Kors and Nina Garcia as well as eight contestants from season six including reigning Project Runway winner Irina Shabayeva.

"Project Runway has grown into one of the most powerful brands in fashion and pop culture," said Jim Wilson, President and CEO, Atari, Inc. "Now Project Runway fans of all ages can become designers, stylists, models and photographers right in their own living rooms. The Wii Balance Board runway feature gives the entire franchise a whole new twist."

In addition to the core reality show competition, the Project Runway videogame for Wii™ includes a variety of fun, family friendly game features inspired by the content from the show.  These include:

• a Wii Balance Board-compatible catwalk game
• an interactive garment studio
• a fashion career mode
• hair and make-up studios  
• a high-profile fashion photo shoot

TWC spokesperson Barbara Schneeweiss added, "We are extremely excited to partner with Atari and bring Project Runway to the video gaming audience. It's a wonderful opportunity to allow new and existing fans to interact with the franchise in a way we never imagined possible."

For more information, please visit www.atari.com.

ABOUT PROJECT RUNWAY

Project Runway is produced by The Weinstein Company, Miramax Films, Bunim-Murray Productions and Full Picture.  Executive producers include Bob and Harvey Weinstein (Co-Chairmen of The Weinstein Company), Jon Murray and Sara Rea of Bunim-Murray Productions, Heidi Klum, and Jane Cha and Desiree Gruber of Full Picture. Barbara Schneeweiss oversees the production on behalf of The Weinstein Company.

Hosted by supermodel and fashion maven Heidi Klum, the hit series Project Runway provides budding designers with an opportunity to launch their careers in fashion, under the watchful eye of mentor and Liz Claiborne Chief Creative Officer Tim Gunn.  The wildly successful competition reality series has proven to be one of television's most talked about shows and, during its first season on Lifetime, Project Runway is the most watched reality program on basic cable in 2009 among Women 18+.

About ATARI, SA

Atari group is a global creator, producer and publisher of interactive entertainment for interactive game platforms that include PC, online, consoles from Microsoft, Nintendo and Sony and advanced smart phones (i.e. iPhone).  Divisions of Atari, SA include Cryptic Studios, Eden Studios, Atari Interactive, Inc. and Atari, Inc.

Atari benefits from its global brand and an extensive catalogue of popular games based on classic owned game franchises (Asteroids®, Centipede®, Missile Command®, Lunar Lander®), original owned franchises (Test Drive®, Backyard Sports™, Deer Hunter®), MMO games from Cryptic Studios (Star Trek Online, Champions Online) and third party franchises (Ghostbusters®, Project Runway™, Dungeons and Dragons®).

For more information please visit www.atari.com.  

© 2010 Atari Europe SASU. All rights reserved.

Atari word mark and logo are trademarks owned by Atari Interactive, Inc.

About The Weinstein Company

The Weinstein Company (TWC) was created by Bob and Harvey Weinstein, the brothers who founded Miramax Films Corporation in 1979. TWC is a multi-media company that officially launched on October 1, 2005. Dimension Films, the genre label that was founded in 1993 by Bob Weinstein, is also included under the TWC banner.  During the Weinsteins' tenure at Miramax Films, the company released some of the most critically acclaimed and commercially successful independent feature films which received 249 Academy Award® nominations and won 60 Oscars®, and have generated billions of dollars in worldwide box office receipts and billions more in home video sales.   In its history, Dimension Films has released some of the most successful franchises including Scream, Spy Kids and Scary Movie.

About Tornado Studios

Tornado Studios is an independent developer of AAA videogames focused on creating cutting edge interactive family based entertainment products. Founded in 2008 by Tom Kudirka, Tornado Studios was spun off from 2015, Inc., creator of the award winning Medal of Honor: Allied Assault. The Company is comprised of industry veterans from such companies as Electronic Arts, Ubisoft and id Software and was formed to develop high quality videogames for the mass market consumer.  Tornado Studios is currently developing a videogame for Project Runway, one of the world's top fashion licenses.

Wii and Nintendo DS are trademarks of Nintendo. (C) 2006 Nintendo.

SOURCE Atari, Inc.