Promo Unveils 2010 Promo 100

Jun 07, 2010, 15:48 ET from Penton Media, Inc.

NEW YORK, June 7 /PRNewswire/ -- Promo, the most comprehensive Web site for promotion marketing professionals, has released the 2010 Promo 100, its annual ranking of the Top 100 U.S. promotion agencies by U.S. net revenue.

Each agency's position on the Promo 100 puts it among a distinguished group of the industry's top promotion and integrated marketing agencies.

For more than 16 years, Promo has presented this forum to recognize the best and brightest agencies in the promotion industry, allowing agencies to weight themselves against competitors, while showcasing their strengths to existing and potential clients. The Promo 100 also provides an accurate representation of the overall growth of our industry.

Each year Promo selects one agency that stands out from the rest to be recognized as its Agency of the Year. This year, Promo has chosen Alcone Marketing Group with this prestigious honor. The agency ranked No. 23 on the Promo 100 with 2009 estimated U.S. net revenue of $62.4 million growing year over year despite a challenging economy.

When the economy went soft, Alcone made its No. 1 mission to make sure it was making huge contributions to existing clients.

"Alcone Marketing has an innovative business model, a tremendous work ethic and a personal connection with its clients that is unique within the industry, all components that contributed to continued growth for the agency during a very difficult economic climate," Patty Odell, executive editor for Promo said.

Topping the list at No. 1 is Draftfcb with estimated revenue of $602 million.

The Promo 100 also highlights the top agencies in four marketing specialties:  event and experiential, interactive, retail and sports, as well as one agency that ranked among the Top 20 for two-year growth.

To view the Webinar and full editor coverage go to

Penton Media, Inc.

Promo, a Chief Marketer Network, is a product of Penton Media, Inc.  As a leading, independent, business-to-business media company, Penton knows business and how to create and disseminate the vital content that moves markets.  Penton is where professionals turn to gain the critical insight, expert analysis, and relevant connections needed to compete and succeed.  Headquartered in New York City, the privately held company is owned by MidOcean Partners and U.S. Equity Partners II, an investment fund sponsored by Wasserstein & Co., LP, and its co-investors.  For additional information on the company and its businesses, visit  


Bethany Weaver, Corporate Communications

Penton Media, Inc.

Phone: (216) 931-9551


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