Promotional Products Boost Sales in Creative Ways

Businesses are continually searching for creative ways to attract and maintain clients and customers; promotional products give a fresh way to keep top-of-the-mind awareness

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PromotionalProducts.org

Jan 14, 2011, 07:40 ET

CHICAGO, Jan. 14, 2011 /PRNewswire/ -- As the economy continues to struggle out of a recession, businesses are looking for new and creative ways to increase sales and market their services. One area people have found success is in using unique promotional products in creative ways.

Promotional products are items given to target market audience members to keep a business at the top of their mind. These build loyalty, create awareness and thank customers, clients and employees. A good example of a promotional product is a desk calendar that has photos that relate to the company and have the company logo and name on it. A customer who receives this item will have an improved image of the business because they received a free gift and, by seeing the logo every workday, they will keep the company at the top of their mind whenever a situation arises in which they are needed.

A calendar can be personalized in many ways, including uploading photos and strategically adding the company logo and contact information. Coupons, promotions and discounts can also be added to each page to keep customers coming back every month. For instance, a bakery can offer a coupon in November for pumpkin pies and in December for a special on festive holiday cookies. In addition to sending these calendars to valued customers as gifts, these promotional products can be bought in bulk and sold in the store for additional revenue.

Something to consider when shopping for promotional products is the target audience. A company must consider whether they are trying to reach a specific geographical area or a certain type of client. They must brainstorm about what would appeal to them as a gift. If a business is sponsoring a golf tournament, they can assume that the people participating in the tournament enjoy golf. This is a great opportunity to get promotional golf items into these potential clients' hands. These can include golf towels, water bottles, hats or sun visors, sunscreen and hand sanitizer, golf balls or golf umbrellas.

The key to choosing the most effective promotional product is to consider the interests of the company's target market. There are countless options available, such as luggage and travel items for the professional on the go. Or business supplies for the desk jock, such as pens, notebooks, paperweights, clocks, electronics, and other desktop items. There are also bags, packs and totes, mugs and drink items, hardware and tools available. The thing to remember is that a company logo can be printed on virtually anything -- so get creative.

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