CHICAGO, Dec. 3, 2010 /PRNewswire/ -- The struggling economy has forced many businesses to cut expenses in any way they can. This has included many aspects of their marketing and travel budgets. Promotional products have helped many businesses maintain their marketing efforts without the high price tag. Chris Michaels is a businessman who has felt the economic strain.
Prior to his company slashing budgets, Michaels attended six to ten tradeshows and conferences a year. Here he would meet with clients and prospective customers to tout his 3D printing business. "Now my clients' budgets for travel have been cut," said Michaels, "so we have had to be more innovative to stay in front of them." Michaels turned to PromotionalProducts.org to help design a memorable direct mail branding campaign.
According to Matt McCabe, Director of Business Development at PromotionalProducts.org, their direct mail branding campaigns have increased 50% in the last eighteen months. He attributes this jump to clients shifting their giveaway budgets to direct mail and their increased need for budget justification. "There are many benefits to direct mail branding," said McCabe. "Companies can conduct a split test, giving half their clients one branded promotional item and the other half a different promotional product. They can then measure the response using different tracking phone numbers or forms."
With travel budgets unlikely to return in the next year, Michaels expects mail order giveaways and promotional products to become the new norm. "The direct mail campaigns have been successful, with the popularity of the promotional stress balls; however, not having 'face time' in front of our customers may prevent them from being as informed about our products and they may not be as loyal to our company."
PromotionalProducts.org provides businesses a quick and easy way to shop for high-quality, low-cost promotional products. These unique items provide your customers with a memorable walk away that builds your brand and increases your business recognition. To learn more and find that perfect promotional item, visit our website.