SEATTLE, March 14, 2012 /PRNewswire/ -- The online shopping discount resource, PromotionalCodes.net, launched its first infographic this week. The infographic, "Frugal is the New Black" points out some hopeful trends in U.S. frugality and reminds consumers how to reconnect with their own frugal sides. The graphic examines the five recession-era trends that have risen despite recovery: coupon redemption, daily deals use, cutting at the pump, buying generic at the grocery store and saving more.
Coupon redemption rate among consumers has risen nearly 20% since the start of the recession. And, as the graphic points out, despite certain indicators that spending is back to normal, U.S. consumers have established some impressive cost-cutting habits as well. Last year, families redeemed $200 million more in coupon savings than they did in 2009. And with companies offering more promotions and deals to entice cautious customers, shoppers can now cut 25% of their monthly grocery bill.
Considering these trends alongside the largest sustained decline in gas consumption in 16 years, it's clear how Americans have managed to save more even as times have been harder. According to the graphic, Americans are saving at a rate that's nearly four times higher than in 2005. And possibly more uplifting, Americans are also borrowing a lot less. Cautious consumers are carefully weighing their odds when taking on heavy loan responsibilities and have borrowed 54% less than they did pre-recession. As the graphic points out, smart spending often goes in and out of style in the U.S. consumer's consciousness, and it's up to families to maintain these strategies lifelong.
With so many promotional codes and deals offered online, shoppers too often miss out on savings they just don't know are out there. PromotionalCodes.net seeks to answer this call for a more accessible guide to promo codes online with its growing deals inventory. In the meantime, PromotionalCodes.net's graphic, "Frugal is the New Black," reminds: recession or not, the frugality fad is still going strong.
View "Frugal is the New Black" here: