Propel® Zero Supports Much Love Animal Rescue on National Dog Day

PURCHASE, N.Y., Aug. 23, 2011 /PRNewswire/ -- Propel® Zero is donating a doghouse signed by spokesperson Cindy Crawford and her celebrity friends which will be auctioned on eBay, beginning on National Dog Day, August 26, 2011. All proceeds earned from the auction will benefit Much Love Animal Rescue, a nonprofit organization dedicated to the well-being of animals. The auction begins Friday, August 26 and concludes on Friday, September 2.  

(Photo: http://photos.prnewswire.com/prnh/20110823/NY56132)

The auction marks the second donation from Propel Zero to Much Love, which garnered $20,000 for its organization during the "Propel Zero to 1000" launch in April. The event, which raised awareness for the benefits of an active lifestyle, included a celebrity dog walk led by Cindy Crawford and hundreds of Los Angeles-based dog lovers. During the event, the navy and clear acrylic doghouse was signed by actress Brooke Shields, Dancing with the Stars' Maksim Chmerkovskiy and model Joanna Krupa.

"Propel Zero is the only hydration beverage to energize active, inspired men and women, replenish them after their activity and protect them on the go," said Esperanza Teasdale, Propel Zero Senior Director of Marketing. "We're thrilled to be raising funds for Much Love and honoring our furry friends who inspire us to get moving and stay true to the Zero to 1000 pledge."

Research(1) shows that dog companionship leads to increased physical activity, along with better weight management and overall mood. Best of all, dogs inspire us all to meet the "Zero to 1000" pledge: that's 1,000 more minutes of moving – per month, per season, or throughout the year, depending on the level of challenge you're inspired to tackle.

Much Love Animal Rescue is a nonprofit organization run entirely by dedicated volunteers. Much Love relies on donations to help nurture abandoned dogs and cats back to health and provide a better living environment until they find stable and loving homes.

"Much Love Animal Rescue is so grateful for the partnership with Propel Zero and their generous donation to our organization," said Stacy Bodell, member of the Much Love Board of Directors. "Their donation has allowed us to rescue twice the number of animals from shelters than we usually could in the summer months."

To learn more about the auction or take the Propel Zero "Zero to 1000' pledge, please visit facebook.com/propel.

About Propel® Zero

Propel® Zero is the zero-calorie, nutrient-enhanced water that replenishes (with Vitamins C, E), energizes (with B Vitamins) and protects (with antioxidants). Propel® Zero comes in seven ready-to-drink flavors: berry, grape, black cherry, lemon, blueberry pomegranate, kiwi-strawberry and peach. It is also available in powder form with eight flavorful ways to enhance your water on-the-go. For more information about new Propel® Zero, visit Propel® Zero.com.

About PepsiCo

PepsiCo offers the world's largest portfolio of billion-dollar food and beverage brands, including 19 different product lines that generate more than $1 billion in annual retail sales each. Our main businesses -- Quaker, Tropicana, Gatorade, Frito-Lay, and Pepsi Cola -- also make hundreds of other enjoyable and wholesome foods and beverages that are respected household names throughout the world. With net revenues of approximately $60 billion, PepsiCo's people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo's promise to provide a wide range of foods and beverages for local tastes; to find innovative ways to minimize our impact on the environment, including by conserving energy and water usage, and reducing packaging volume; to provide a great workplace for our associates; and to respect, support, and invest in the local communities where we operate. For more information, please visit www.pepsico.com.

About National Dog Day

National Dog Day was founded in 2005 by Pet Lifestyle expert, Colleen Paige, and has helped to save over 1000,000 homeless dogs to date.

(1) National Institutes of Health,  March 2008

 Michigan State University Study, March 2011

SOURCE Propel(R) Zero