PropellShops Leverages Blogs, Social Networks with 'Ambassadors' Program

Popular Experts in Schools, Families and Military Life To Help Spread the Word

Nov 03, 2011, 09:25 ET from Propell Corporation

SAN ANSELMO, Calif., Nov. 3, 2011 /PRNewswire/ -- The PropellShops® ( "instant ecommerce" system has won over schools, musicians and the military across the country, letting them sell personalized apparel, gifts and other products online with zero cost or risk.  Yet, with so many potential partners, Propell Corporation (OTCBB:PROP)  needed a way to get the word out quickly to more of the thousands of music groups, over 140,000 K-12 schools,  and millions of active, retired and reserve military members nationwide.

With the launch today of the Propell "Brand Ambassador" program, the Company is doing just that, leveraging the power of social networking, with a roster of specially chosen representatives with expertise – and loyal followers – in each of the company's major business categories.

The Brand Ambassadors are expected to help introduce new Propell products, designs, and ecommerce features to fans who connect with them on Facebook, read their blogs, or follow their Twitter feeds.  In addition, the Brand Ambassadors serve as advisors to Propell, providing advice as well as product and service recommendations, based on their area of specialty.

"We're very pleased to have connected with a diverse group of talented bloggers with strong followings, each having special knowledge of their areas of interest, including family, school and military life," said Ed Bernstein, CEO of Propell.  "It lets us reach our customers and prospective customers in new ways – and best of all, it's a two-way communication, since it gives us new ways to listen to what our customers want."

Among the first partnerships in the military category is the Homefront United Network (, a popular blog that was created for spouses and families who are in need of additional support, especially those of the National Guard and Reserve and those who do not live on or near a military installation.

Propell offers over 70 shops in partnership with the Army Air Force Exchange as well as the Navy Exchange, Bernstein noted, "so we wanted to partner with a blogger who has insight into the issues facing military families. We expect Homefront United to be an invaluable partner, helping us ensure we offer the right products and gifts for Armed Forces families."

Other partners include "mommy bloggers," often stay-at-home mothers whose creative and business skills have earned them thousands of readers.  "They are directly in touch with what matters to parents and kids, and we believe they will become one of our 'ears to the ground' on what works for K-12 students and their families."

In addition to helping spread the word to organizations that the Company believes would benefit by having a PropellShop, each ambassador has launched his or her own PropellShop so followers can purchase products and help support their blog.

"Propell has put together an incredible online solution with MadeToOrderMilitary (at or and MadeToOrderNavy (at, so we're happy to do everything we can to promote it to our readers, soldiers and their spouses," said Angela Caban, founder of Homefront United.  "At the same time, Propell has helped us launch our own online shop so we can also offer the service directly to our supporters and readers.  

"We've been looking for additional revenue streams to support our blog, so this is a win-win for us. Especially since there are no up-front costs or inventory to worry about," Ms. Caban added.

Real Mom Radio (at is another popular blog, and a talk radio show with over a million listeners.  Real Mom founder Joey Fortman has expertise in family and school issues, and told Propell she is always looking for new worthwhile products and services for families, and PropellShops stood apart.

"The PropellShops service is more than just an ecommerce shop," Ms. Fortman said. "They've come up with a way to put money back into schools, and we all know how much they need it.  And Propell does all the work.  That's why I decided to join the Propell Ambassador program and spread the word online about what they're doing."  In addition to her blog and radio show in the Philadelphia area, Ms. Fortman is a frequent guest on her local FOX-TV affiliate and has served a guest panelist on the Dr. Phil Show.

Bloggers are not compensated for their work with PropellShops, and may post about their relationship with PropellShops at their discretion, but may receive product samples or assistance in creating shops from Propell staff from time to time.


Propell Corporation's PropellShops® service is a web-based e-commerce solution in which any partner  – whether military organization, K-12 school, university, nonprofit, team or business – can offer a web store offering customized apparel and gifts featuring their brand, logo or other artwork. Propell also partners with content owners, licensing content for shops that Propell manages on the licensor's behalf. Propell does the rest – hosting the shop, making the products, shipping them to customers, and paying the partner a share of every sale.  

In addition to providing online shops and on-demand merchandise for a variety of businesses, nonprofits and other organization, Propell serves the U.S. Military through its recently announced Made To Order Navy™ program in partnership with the Navy Exchange Service Command (NEXCOM) at, the Army Air Force Exchange Service at and, as well as numerous K-12 schools and universities nationwide, including University of Rochester, Cal State and Biola University, as well as licensing relationships with the Licensing Resource Group and Affinity Marketing for additional schools, conferences, and sororities and fraternities.  Propell is also a partner of the Independent College Bookstore Association (, the California Association of College Stores (, and the National Association of College Stores (; and is a School Solutions Partner for the American Association of School Administrators (

For more information please visit, email, or call 415-480-6860.


This news release contains forward-looking statements within the meaning of the Safe Harbor Provisions of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are often identified by the words "believe," "anticipate," "expect," "intend," "estimate," and similar expressions. All statements in this document regarding the future outlook related to Propell Corporation are forward-looking statements, including but not limited to the expected introductions to be made by the "brand ambassador" program, and the expected benefits to be derived from the partnership with Homefront United, "mommy bloggers" and similar groups. Such statements are based on the current expectations, beliefs, estimates and projections of management and are subject to a number of risks and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements, such as the and the "ambassador" program may not be successful and have a material impact on revenues or the number of shops created.   Additional uncertainties and risks are described in our most recently filed SEC documents, such as our most recent annual report on Form 10-K. For a more detailed discussion of factors that affect Propell Corporation's operations, please refer to the Company's Securities and Exchange Commission filings. Copies of this filing are available in the investor section of our website at as well as through the SEC website at All forward-looking statements are based upon information available to us on the date hereof. The Company undertakes no obligation to update this forward-looking information.

SOURCE Propell Corporation