PRophet, a Stagwell (STGW) Company, Releases AI Agentic Search for InfluencerMarketing.AI, Revolutionizing Influencer and Creator Discovery

New AI-powered assistant redefines how marketers search, filter, and connect with influencers and creators conversationally

NEW YORK, May 22, 2025 /PRNewswire/ -- PRophet's InfluencerMarketing.AI (IMAI) software platform, today announced the launch of AI Agentic Search – a next generation conversational search assistant designed to fundamentally transform how brands and agencies discover and engage with influencers and creators.  Embedded inside the InfluencerMarketing.AI platform, the AI agentic search assistant moves beyond keywords and filters to deliver dynamic, human-like conversations that help marketers identify the right creators faster, more intuitively, and with greater accuracy.

This launch follows on the heels of IMAI's enhanced 12-year brand safety look-back and advanced performance measurement capabilities. Those updates marked a bold step in the brand's efforts to address two of the industry's most urgent pain points, and now, with AI agentic search, the platform continues to push the boundaries of what AI can do for marketers looking for precision, speed, and strategic insight in creator discovery.

Key Features of AI Agentic Search:

• Conversational Search Interface: Users can ask natural-language queries like "Show me fashion influencers in Paris with high engagement on TikTok" and receive real-time, accurate results.
• Smart Filtering: The AI assistant automatically applies the most relevant filters based on user input, reducing manual work and guesswork.
• Memory & Context Awareness: Remembers past searches and preferences to deliver increasingly personalized recommendations.
• Seamless Integration: Embedded natively within the IMAI platform no training or onboarding needed.

"This is not just a search bar – it's an intelligent agent that understands what you're looking for and helps you discover the right creators in seconds," said Eran Nizri, Founder and CEO of IMAI. "AI agentic search natively and naturally integrates human-like interaction throughout the entire influencer discovery process."

Powered by the technology's proprietary language models and industry-leading creator database, AI agentic search offers unmatched usability and performance, setting a new standard for discovery tools in the influencer marketing space.

This innovation underscores PRophet's commitment to leading the AI-driven transformation of marketing and communications.

"With Agentic Search, we're advancing PRophet's mission to empower communicators with smarter, more human-centric AI tools," said Aaron Kwittken, Global CEO and Founder of PRophet. "Influencer marketing is no longer about spreadsheets and guesswork – it's about intelligent, predictive technology that can understand your goals and guide you to the right decisions in real time."

AI agentic search is now available to all InfluencerMarketing.AI users. For more information, visit www.InfluencerMarketing.AI and www.PRProphet.ai.

About InfluencerMarketing.AI

InfluencerMarketing.AI, now part of PRophet, is a leading influencer marketing platform that leverages advanced AI, machine learning, and data-driven insights to help brands drive performance, ensure brand safety, and protect intellectual property. We provide a full suite of tools for brands to scale their influencer campaigns with confidence, aligning their content with the highest standards of integrity and brand safety. With our cutting-edge technology, we continue to set new benchmarks for innovation and trust in the influencer marketing industry. Visit https://influencermarketing.ai/  to learn more.

About PRophet
PRophet is a comms tech suite of AI-powered SaaS tools and services designed to empower modern communicators. Purpose-built for PR and marketing professionals, PRophet harnesses predictive, cognitive and generative AI to help users discover, target and engage with high-authority journalists and leading influencers. The media relations solution creates and tests "mediable" PR content to predict journalist interest and sentiment. The influencer marketing solution, influencermarketing.ai, combines influencer discovery, analytics, brand safety and tracking technologies to inform and manage influencer campaigns with precision. The suite also encompasses the largest provider of global media, market intelligence and social listening tools, delivering unmatched insights and analysis to communicators worldwide.

PRophet was awarded PRovoke Media's Innovation SABRE in 2023-2025, a 2024 Webby Award, and was included in PR News' 2024 Tech Hotlist. PRophet is headquartered in New York City with offices in Washington DC, London, Cologne, Berlin, Zurich, São Paulo and Shanghai and is part of the Stagwell Marketing Cloud (SMC), a suite of data-driven SaaS solutions built for the modern marketer. Visit prprophet.ai to learn more.

Media Contact: 

Alyssa Bourne-Peters
PRophet
[email protected]
+1 917 592 9795

SOURCE Stagwell Inc.