Protein Supplements Market to grow by USD 10.9 billion from 2022 to 2027|Growing interest in sports and fitness activities to boost market growth - Technavio

NEW YORK, July 21, 2023 /PRNewswire/ -- The protein supplements market size is estimated to grow at a CAGR of 8.18% between 2022 and 2027. The protein supplements market size is forecast to increase by USD 10.9 billion, according to Technavio. - Discover some insights on market size historic period (2017 to 2021) and Forecast (2023 to 2027) before buying the full report -Request a sample report

Protein supplements market – Vendor Analysis
Vendor Landscape - The protein supplements market is fragmented, with the presence of several global as well as regional vendors. A few prominent vendors that offer protein supplements in the market are Abbott Laboratories, Amway Corp., BioTech USA Korlatolt Felelossegu Tarsasag, Darling Ingredients Inc., Gelita AG, Glanbia plc, GlaxoSmithKline Plc, Herbalife International of America Inc., Iovate Health Sciences International Inc., Makers Nutrition, Meiji Holdings Co. Ltd., Nestle SA, NOW Health Group Inc., PepsiCo Inc., Post Holdings Inc., Purus Labs, TheHutGroup.com Ltd., Transparent Labs, Vitaco Ltd., and Weider Global Nutrition LLC and others.

What's New? -

• Special coverage on the Russia-Ukraine war; global inflation; recovery analysis from COVID-19; supply chain disruptions, global trade tensions; and risk of recession
• Global competitiveness and key competitor positions
• Market presence across multiple geographical footprints - Strong/Active/Niche/Trivial - Buy the report!

Vendor Offerings -

• Abbott Laboratories - The company offers protein supplement products such as Ensure high protein shake and Ensure high protein.
• Amway Corp - The company offers protein supplement products such as Nutrilite all plant protein powder.
• Glanbia plc - The company offers protein supplement products such as dairy-based, plant-based, and functional proteins.
• For details on the vendor and its offerings – Request a sample report

Protein Supplements Market - Segmentation Assessment

Segment Overview
Technavio has segmented the market based on source (animal-based and plant-based), and distribution channel (retail outlets and online stores)

• The market share growth by the animal-based segment will be significant during the forecast period. These proteins are derived from animal foods such as eggs and milk. Furthermore, it is used in a variety of food applications such as desserts, sports nutrition products, and dietary supplements. 40% to 90% milk protein is Milk protein concentrate (MPC). Protein ingredients that are derived from dairy are used in nutritious foods which include sports and infant nutrition products. Hence, these factors are expected to drive the segment growth in the market during the forecast period.

Geography Overview
By geography, the protein supplements market is segmented into North America, Europe, Asia, and the Rest of the World (ROW). The report provides actionable insights and estimates the contribution of all regions to the growth of the global protein supplements market.

• North America is estimated to contribute 40% to the growth of the protein supplements market during the forecast period. The United States, Canada, and Brazil are the key contributor to the region. This growth is due to the high acceptance and prevalence of dietary supplements which contain protein supplements in these countries. Many major protein suppliers present in the region is another factor for the growth. In addition, the region is having effective supply chain network that facilitates vendor distribution and increases awareness of these products. Hence, these factors are expected to drive market growth in the region during the forecast period.

Protein Supplements Market – Market Dynamics

Key Drivers

The growing interest in sports and fitness activities is a key factor driving the protein supplements market growth. There is an increase in the number of fitness facilities around the world due to the growing awareness of fitness and a healthier lifestyle. The increase in the popularity of sporting events is another factor driving the growth. Some of the popular sporting events include soccer, rugby, basketball, football, baseball, and cricket leagues around the world. Hence, the growing interest in sports and fitness activities has led to an increase in the consumption of protein supplements which is expected to drive market growth during the forecast period.

Major Trends

Endorsements by celebrities and sportspersons are a major trend influencing market growth. Many sports brands are launching new products with creative advertising by seeking endorsements from celebrities. Furthermore, they also work with athletes and celebrities to spread awareness about the benefits of staying fit. For instance, Muscle Blaze launched a video that demonstrates an individual's hard work and dedication to fitness to promote their products. Hence, the celebrity endorsement trend is expected to drive market growth during the forecast period.

Significant Challenges

The presence of counterfeit products is a significant challenge restricting the protein supplements market growth. These products use inferior ingredients and pose potential health risks to consumers. Furthermore, they are cheaper than the original branded products which attract customers. Counterfeit protein powders are often sold through underground distribution channels and are posing a challenge to the reputed brand's profits. Major brands have started using their websites and other online sales channels to offer detailed comparisons of genuine and counterfeit products. Therefore, these counterfeit products are expected to restrict market growth during the forecast period.

Drivers, Trends, and challenges have an impact on market dynamics, which can impact businesses. Find more insights in a sample report!

What are the key data covered in this Protein Supplements Market report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the protein supplements market between 2023 and 2027
• Precise estimation of the size of the protein supplements market and its contribution to the market with a focus on the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the protein supplements market across North America, Europe, Asia, and the Rest of the World (ROW)
• A thorough analysis of the market's competitive landscape and detailed information about vendors
• Comprehensive analysis of factors that will challenge the growth of protein supplements market vendors

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Table of Contents

1 Executive Summary

• 1.1 Market Overview
• Exhibit 01: Executive Summary – Chart on Market Overview
• Exhibit 02: Executive Summary – Data Table on Market Overview
• Exhibit 03: Executive Summary – Chart on Global Market Characteristics
• Exhibit 04: Executive Summary – Chart on Market by Geography
• Exhibit 05: Executive Summary – Chart on Market Segmentation by Type
• Exhibit 06: Executive Summary – Chart on Market Segmentation by Distribution Channel
• Exhibit 07: Executive Summary – Chart on Incremental Growth
• Exhibit 08: Executive Summary – Data Table on Incremental Growth
• Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem
• Exhibit 10: Parent market
• Exhibit 11: Market Characteristics

3 Market Sizing

• 3.1 Market definition
• Exhibit 12: Offerings of vendors included in the market definition

• 3.2 Market segment analysis 
• Exhibit 13: Market segments

• 3.3 Market size 2022

• 3.4 Market outlook: Forecast for 2022-2027 
• Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ million)
• Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ million)
• Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
• Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

• 4.1 Global pre workout supplements market 2017 - 2021 
• Exhibit 18: Historic Market Size – Data Table on global pre workout supplements market 2017 - 2021 ($ million)

• 4.2 Type Segment Analysis 2017 - 2021 
• Exhibit 19: Historic Market Size – Type Segment 2017 - 2021 ($ million)

• 4.3 Distribution Channel Segment Analysis 2017 - 2021 
• Exhibit 20: Historic Market Size – Distribution Channel Segment 2017 - 2021 ($ million)

• 4.4 Geography Segment Analysis 2017 - 2021 
• Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ million)

• 4.5 Country Segment Analysis 2017 - 2021 
• Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ million)

5 Five Forces Analysis

• 5.1 Five forces summary
• Exhibit 23: Five forces analysis - Comparison between 2022 and 2027

• 5.2 Bargaining power of buyers 
• Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027

• 5.3 Bargaining power of suppliers 
• Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027

• 5.4 Threat of new entrants 
• Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027

• 5.5 Threat of substitutes 
• Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027

• 5.6 Threat of rivalry
• Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027

• 5.7 Market condition
• Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

6 Market Segmentation by Type

• 6.1 Market segments
• Exhibit 30: Chart on Type - Market share 2022-2027 (%)
• Exhibit 31: Data Table on Type - Market share 2022-2027 (%)

• 6.2 Comparison by Type
• Exhibit 32: Chart on Comparison by Type
• Exhibit 33: Data Table on Comparison by Type

• 6.3 Powder - Market size and forecast 2022-2027 
• Exhibit 34: Chart on Powder - Market size and forecast 2022-2027 ($ million)
• Exhibit 35: Data Table on Powder - Market size and forecast 2022-2027 ($ million)
• Exhibit 36: Chart on Powder - Year-over-year growth 2022-2027 (%)
• Exhibit 37: Data Table on Powder - Year-over-year growth 2022-2027 (%)

• 6.4 Ready to drink - Market size and forecast 2022-2027 
• Exhibit 38: Chart on Ready to drink - Market size and forecast 2022-2027 ($ million)
• Exhibit 39: Data Table on Ready to drink - Market size and forecast 2022-2027 ($ million)
• Exhibit 40: Chart on Ready to drink - Year-over-year growth 2022-2027 (%)
• Exhibit 41: Data Table on Ready to drink - Year-over-year growth 2022-2027 (%)

• 6.5 Capsule/tablets - Market size and forecast 2022-2027 
• Exhibit 42: Chart on Capsule/tablets - Market size and forecast 2022-2027 ($ million)
• Exhibit 43: Data Table on Capsule/tablets - Market size and forecast 2022-2027 ($ million)
• Exhibit 44: Chart on Capsule/tablets - Year-over-year growth 2022-2027 (%)
• Exhibit 45: Data Table on Capsule/tablets - Year-over-year growth 2022-2027 (%)

• 6.6 Market opportunity by Type 
• Exhibit 46: Market opportunity by Type ($ million)
• Exhibit 47: Data Table on Market opportunity by Type ($ million)

7 Market Segmentation by Distribution Channel

• 7.1 Market segments
• Exhibit 48: Chart on Distribution Channel - Market share 2022-2027 (%)
• Exhibit 49: Data Table on Distribution Channel - Market share 2022-2027 (%)

• 7.2 Comparison by Distribution Channel 
• Exhibit 50: Chart on Comparison by Distribution Channel
• Exhibit 51: Data Table on Comparison by Distribution Channel

• 7.3 Offline - Market size and forecast 2022-2027 
• Exhibit 52: Chart on Offline - Market size and forecast 2022-2027 ($ million)
• Exhibit 53: Data Table on Offline - Market size and forecast 2022-2027 ($ million)
• Exhibit 54: Chart on Offline - Year-over-year growth 2022-2027 (%)
• Exhibit 55: Data Table on Offline - Year-over-year growth 2022-2027 (%)

• 7.4 Online - Market size and forecast 2022-2027 
• Exhibit 56: Chart on Online - Market size and forecast 2022-2027 ($ million)
• Exhibit 57: Data Table on Online - Market size and forecast 2022-2027 ($ million)
• Exhibit 58: Chart on Online - Year-over-year growth 2022-2027 (%)
• Exhibit 59: Data Table on Online - Year-over-year growth 2022-2027 (%)

• 7.5 Market opportunity by Distribution Channel 
• Exhibit 60: Market opportunity by Distribution Channel ($ million)
• Exhibit 61: Data Table on Market opportunity by Distribution Channel ($ million)

8 Customer Landscape

• 8.1 Customer landscape overview 
• Exhibit 62: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

• 9.1 Geographic segmentation 
• Exhibit 63: Chart on Market share by geography 2022-2027 (%)
• Exhibit 64: Data Table on Market share by geography 2022-2027 (%)

• 9.2 Geographic comparison 
• Exhibit 65: Chart on Geographic comparison
• Exhibit 66: Data Table on Geographic comparison

• 9.3 North America - Market size and forecast 2022-2027 
• Exhibit 67: Chart on North America - Market size and forecast 2022-2027 ($ million)
• Exhibit 68: Data Table on North America - Market size and forecast 2022-2027 ($ million)
• Exhibit 69: Chart on North America - Year-over-year growth 2022-2027 (%)
• Exhibit 70: Data Table on North America - Year-over-year growth 2022-2027 (%)

• 9.4 Europe - Market size and forecast 2022-2027 
• Exhibit 71: Chart on Europe - Market size and forecast 2022-2027 ($ million)
• Exhibit 72: Data Table on Europe - Market size and forecast 2022-2027 ($ million)
• Exhibit 73: Chart on Europe - Year-over-year growth 2022-2027 (%)
• Exhibit 74: Data Table on Europe - Year-over-year growth 2022-2027 (%)

• 9.5 Asia - Market size and forecast 2022-2027 
• Exhibit 75: Chart on Asia - Market size and forecast 2022-2027 ($ million)
• Exhibit 76: Data Table on Asia - Market size and forecast 2022-2027 ($ million)
• Exhibit 77: Chart on Asia - Year-over-year growth 2022-2027 (%)
• Exhibit 78: Data Table on Asia - Year-over-year growth 2022-2027 (%)

• 9.6 Rest of World (ROW) - Market size and forecast 2022-2027 
• Exhibit 79: Chart on Rest of World (ROW) - Market size and forecast 2022-2027 ($ million)
• Exhibit 80: Data Table on Rest of World (ROW) - Market size and forecast 2022-2027 ($ million)
• Exhibit 81: Chart on Rest of World (ROW) - Year-over-year growth 2022-2027 (%)
• Exhibit 82: Data Table on Rest of World (ROW) - Year-over-year growth 2022-2027 (%)

• 9.7 US - Market size and forecast 2022-2027 
• Exhibit 83: Chart on US - Market size and forecast 2022-2027 ($ million)
• Exhibit 84: Data Table on US - Market size and forecast 2022-2027 ($ million)
• Exhibit 85: Chart on US - Year-over-year growth 2022-2027 (%)
• Exhibit 86: Data Table on US - Year-over-year growth 2022-2027 (%)

• 9.8 China - Market size and forecast 2022-2027 
• Exhibit 87: Chart on China - Market size and forecast 2022-2027 ($ million)
• Exhibit 88: Data Table on China - Market size and forecast 2022-2027 ($ million)
• Exhibit 89: Chart on China - Year-over-year growth 2022-2027 (%)
• Exhibit 90: Data Table on China - Year-over-year growth 2022-2027 (%)

• 9.9 UK - Market size and forecast 2022-2027 
• Exhibit 91: Chart on UK - Market size and forecast 2022-2027 ($ million)
• Exhibit 92: Data Table on UK - Market size and forecast 2022-2027 ($ million)
• Exhibit 93: Chart on UK - Year-over-year growth 2022-2027 (%)
• Exhibit 94: Data Table on UK - Year-over-year growth 2022-2027 (%)

• 9.10 Germany - Market size and forecast 2022-2027 
• Exhibit 95: Chart on Germany - Market size and forecast 2022-2027 ($ million)
• Exhibit 96: Data Table on Germany - Market size and forecast 2022-2027 ($ million)
• Exhibit 97: Chart on Germany - Year-over-year growth 2022-2027 (%)
• Exhibit 98: Data Table on Germany - Year-over-year growth 2022-2027 (%)

• 9.11 India - Market size and forecast 2022-2027 
• Exhibit 99: Chart on India - Market size and forecast 2022-2027 ($ million)
• Exhibit 100: Data Table on India - Market size and forecast 2022-2027 ($ million)
• Exhibit 101: Chart on India - Year-over-year growth 2022-2027 (%)
• Exhibit 102: Data Table on India - Year-over-year growth 2022-2027 (%)

• 9.12 Market opportunity by geography 
• Exhibit 103: Market opportunity by geography ($ million)
• Exhibit 104: Data Tables on Market opportunity by geography ($ million)

10 Drivers, Challenges, and Trends

• 10.1 Market drivers

• 10.2 Market challenges

• 10.3 Impact of drivers and challenges 
• Exhibit 105: Impact of drivers and challenges in 2022 and 2027

• 10.4 Market trends

11 Vendor Landscape

• 11.1 Overview

• 11.2 Vendor landscape
• Exhibit 106: Overview on Criticality of inputs and Factors of differentiation

• 11.3 Landscape disruption
• Exhibit 107: Overview on factors of disruption

• 11.4 Industry risks
• Exhibit 108: Impact of key risks on business

12 Vendor Analysis

• 12.1 Vendors covered
• Exhibit 109: Vendors covered

• 12.2 Market positioning of vendors 
• Exhibit 110: Matrix on vendor position and classification

• 12.3 Abbott Laboratories
• Exhibit 111: Abbott Laboratories - Overview
• Exhibit 112: Abbott Laboratories - Business segments
• Exhibit 113: Abbott Laboratories - Key news
• Exhibit 114: Abbott Laboratories - Key offerings
• Exhibit 115: Abbott Laboratories - Segment focus

• 12.4 Amway Corp.
• Exhibit 116: Amway Corp. - Overview
• Exhibit 117: Amway Corp. - Product / Service
• Exhibit 118: Amway Corp. - Key offerings

• 12.5 BPI Sports
• Exhibit 119: BPI Sports - Overview
• Exhibit 120: BPI Sports - Product / Service
• Exhibit 121: BPI Sports - Key offerings

• 12.6 eFlow Nutrition LLC
• Exhibit 122: eFlow Nutrition LLC - Overview
• Exhibit 123: eFlow Nutrition LLC - Product / Service
• Exhibit 124: eFlow Nutrition LLC - Key offerings

• 12.7 EFX Sports
• Exhibit 125: EFX Sports - Overview
• Exhibit 126: EFX Sports - Product / Service
• Exhibit 127: EFX Sports - Key offerings

• 12.8 EVLUTION NUTRITION LLC 
• Exhibit 128: EVLUTION NUTRITION LLC - Overview
• Exhibit 129: EVLUTION NUTRITION LLC - Product / Service
• Exhibit 130: EVLUTION NUTRITION LLC - Key offerings

• 12.9 FINAFLEX
• Exhibit 131: FINAFLEX - Overview
• Exhibit 132: FINAFLEX - Product / Service
• Exhibit 133: FINAFLEX - Key offerings

• 12.10 Glanbia plc
• Exhibit 134: Glanbia plc - Overview
• Exhibit 135: Glanbia plc - Business segments
• Exhibit 136: Glanbia plc - Key offerings
• Exhibit 137: Glanbia plc - Segment focus

• 12.11 JNX Sports
• Exhibit 138: JNX Sports - Overview
• Exhibit 139: JNX Sports - Product / Service
• Exhibit 140: JNX Sports - Key offerings

• 12.12 MusclePharm
• Exhibit 141: MusclePharm - Overview
• Exhibit 142: MusclePharm - Product / Service
• Exhibit 143: MusclePharm - Key offerings

• 12.13 Nutrex Research Inc.
• Exhibit 144: Nutrex Research Inc. - Overview
• Exhibit 145: Nutrex Research Inc. - Product / Service
• Exhibit 146: Nutrex Research Inc. - Key offerings

• 12.14 ProSupps USA LLC
• Exhibit 147: ProSupps USA LLC - Overview
• Exhibit 148: ProSupps USA LLC - Product / Service
• Exhibit 149: ProSupps USA LLC - Key offerings

• 12.15 SANN Corp.
• Exhibit 150: SANN Corp. - Overview
• Exhibit 151: SANN Corp. - Product / Service
• Exhibit 152: SANN Corp. - Key offerings

• 12.16 Woodbolt Distribution LLC 
• Exhibit 153: Woodbolt Distribution LLC - Overview
• Exhibit 154: Woodbolt Distribution LLC - Product / Service
• Exhibit 155: Woodbolt Distribution LLC - Key offerings

• 12.17 World Health Products LLC 
• Exhibit 156: World Health Products LLC - Overview
• Exhibit 157: World Health Products LLC - Product / Service
• Exhibit 158: World Health Products LLC - Key offerings

13 Appendix

• 13.1 Scope of the report

• 13.2 Inclusions and exclusions checklist 
• Exhibit 159: Inclusions checklist
• Exhibit 160: Exclusions checklist

• 13.3 Currency conversion rates for US$ 
• Exhibit 161: Currency conversion rates for US$

• 13.4 Research methodology
• Exhibit 162: Research methodology
• Exhibit 163: Validation techniques employed for market sizing
• Exhibit 164: Information sources

• 13.5 List of abbreviations
• Exhibit 165: List of abbreviations

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