Protext Mobility Launches TV Advertising and Distribution Campaign for AmberWatch® SafeText in the New York Tri-State Area

NEW YORK, Nov. 15, 2011 /PRNewswire/ -- Protext Mobility, Inc. (OTCBB: TXTM), a developer of innovative messaging and trusted mobile solutions for the consumer market, today announced the launch of an extensive TV advertising and distribution campaign in partnership with AmberWatch TV. AmberWatch TV, which launches today, is a dedicated video-on-demand (VOD) and interactive (iTV) channel devoted entirely to parents, caregivers and child safety. By the end of the month, it is expected to be available across Cablevision's nearly three million digital cable customers on iO TV® Channel 625. The interactive channel is the AmberWatch Foundation's newest endeavor and made possible with the support of Protext Mobility through its sponsorship role.

As part of the comprehensive initiative, Protext Mobility has completed the production of two (2) 30second interactive commercial television ads for the AmberWatch SafeText-licensed product offering. The commercials are expected to run frequently on a monthly basis and across multiple channels, reinforcing product awareness. The media campaign and TV commercials are designed to bring viewers directly to the AmberWatch® SafeText dedicated sub-section of the main AmberWatch TV channel. In addition, Protext Mobility has produced a four-minute "longform" product informational segment available as videoondemand that will be hosted on the dedicated sub-section within the channel.

The launch of the TV media campaign marks several distinctive milestones. AmberWatch TV is the first cable channel that is exclusively dedicated to help parents keep their kids safe. The channel provides a unique interactive platform that offers parents a host of content and services, such as AmberWatch SafeText, to help better protect their children. In conjunction with the channel's formation, AmberWatch Public Service Announcements and AmberWatch SafeText commercials, featuring popular New York media personality Al Roker, will air in the New York Tri-State Area on numerous TV networks.

The media campaign is designed to raise awareness of the product, drive traffic to the interactive channel as well as the AmberWatch SafeText website. This is the first large-scale marketing campaign for Protext Mobility's AmberWatch SafeText product, a comprehensive solution for parents that creates a kid-safe mobile environment.

"It is with great pleasure to be part of AmberWatch TV. The issues surrounding cyberbullying, sexting and other potentially harmful situations are all too well known. Today, in partnership with the AmberWatch Foundation, we focus on providing parents solutions to modern-day problems," said Peter Charles, CEO of Protext Mobility. "The AmberWatch TV channel creates a unique experience and offers an exceptional opportunity to raise the awareness and visibility for solutions that can help parents better protect their children."

About AmberWatch SafeText: "AWST" was developed out of the need for and desire of parents to gain insight and visibility into their children's use of today's mobile technology. The AmberWatch SafeText solution solves the following problems and carries the following features:

• The AmberWatch SafeText solution intelligently interrogates all in-coming and out-going text messages for inappropriate and/or dangerous content. Parents are quickly notified with an alert when there is a message violation.
• A simple, yet comprehensive parent dashboard displays archived information, including pictures and videos, and details of potential violations.
• Adding to its robust feature set, the AmberWatch SafeText solution incorporates the use of GPS technology that enables "find my phone," "locate now on demand" and distracted-driving notification with mapping displayed and speed recorded.
• The solution is developed with core patent-pending Smart Message Analyzer technology.

Kids on average send and receive more than 3,300 text messages a month. Many parents find it difficult to manage who their child(ren) come into contact with on a daily basis, what content they may be exposed to, what websites they may surf via mobile and if the device is being used inappropriately or in an inappropriate situation (e.g., while operating a motor vehicle). The AmberWatch SafeText solution is comprised of seven mobile safety tools developed on a proprietary mobile messaging platform and bundled into one comprehensive toolset that delivers a robust "kid-safe" mobile platform, giving parents peace of mind as it relates to the three most serious dangers that children may encounter as they use advanced, high-powered mobile devices: bullying, sexting and distracted driving.

AmberWatch SafeText is available for download today at the www.AmberWatchSafeText.com website, as well as in the Android Market, Blackberry App World and the "Family" section of the AT&T AppCenter at www.att.com/appcenter.

About Protext Mobility, Inc: Protext Mobility (OTCBB: TXTM) develops innovative messaging applications and trusted solutions for the mobile communications market. Our lead offering, a premium service for mobile devices, provides parents a solution to help manage their children's mobile communications activities.

About AmberWatch TV: AmberWatch TV is the first interactive cable channel dedicated entirely to the preemptive protection of children. Delivered in partnership with global partners, AmberWatch TV presents a series of engaging and updated original content designed to educate kids and parents, and proactively inoculate both against the dangers of the modern world. Issues covered include cyberbullying, sex predator protection, online protection, safe texting, and more. More information can be found at: www.amberwatch.com.

About AmberWatch Foundation: Headquartered in Seal Beach, California, the AmberWatch Foundation is a national not-for-profit organization dedicated to keeping kids safe. The AmberWatch Foundation has made impressive strides educating both parents and children about child abduction, abuse, and the dangers of the digital world, a campaign that serves as the core spirit of this new endeavor. More information can be found at:www.amberwatchfoundation.org.

SAFE HARBOR STATEMENT

This release includes forward-looking statements on Protext Mobility's current expectations and projections about future events. In some cases, forward-looking statements can be identified by terminology such as "may," "could," "potential," "positions," "continue," "expects," "anticipates," "intends," "plans," "believe," "estimates," and similar expressions. These statements are based upon current beliefs, expectations and assumptions and are subject to a number of risks and uncertainties, many of which are difficult to predict and include statements regarding the expansion of the AmberWatch TV audience and the timing and results of the  anticipated airing of Protext Mobility's commercials. The forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from those set forth or implied by any forward-looking statements. Important factors that could cause actual results to differ materially from those reflected in Protext Mobility's forward-looking statements include, among others, the failure of AmberWatch TV to expand its audience and reach its intended audience, the failure of Protext Mobility's commercials to air when anticipated and to reach their target audience, the failure of the commercials to achieve their desired results and any other filings with the SEC. The information in this release is provided only as of the date of this release, and Protext Mobility undertakes no obligation to update any

forwardlooking statements contained in this release on account of new information, future events, or otherwise, except as required by law.

Media Contacts:  
For Protext Mobility  
Daniel Rhodes or Valerie Christopherson  
Global Results Communications (GRC)  
[email protected]
949-608-0276

For AmberWatch  
Jennifer Walker  
VP, Public Relations  
Joseph Brooke, LLC  
[email protected]  
212-724-8515

SOURCE Protext Mobility, Inc.