PRSA Chicago Honors Junipr Public Relations with Best of Skyline Award for Minyoli Launch Campaign

Agency Recognized with Top Honor for Earned Media Program that Elevated a New Taiwanese Restaurant to Citywide Fame

CHICAGO, Sept. 26, 2025 /PRNewswire/ -- Junipr Public Relations is proud to announce it has received the Best of Skyline Award, PRSA Chicago's highest honor, for its earned media campaign that successfully launched Minyoli, a Taiwanese restaurant that quickly became one of Chicago's most buzzed-about dining destinations.

The Best of Skyline Award is presented annually to the single most outstanding entry among all Skyline Awards winners. To qualify, a campaign must receive a perfect score from the judges, followed by a final selection vote from senior industry professionals. The accolade spotlights creativity, innovation, and measurable business results in the field of public relations and communications.

Junipr's award-winning campaign introduced Chicagoans to Minyoli's distinctive juàn cun cuisine through a multifaceted approach that blended traditional PR with modern digital engagement. Tactics included strategic media outreach to top-tier local and national outlets, collaboration with key influencers, bilingual storytelling that honored Minyoli's cultural roots, and carefully timed broadcast placements.

The results were immediate and remarkable:

• 34.9 million media impressions across print, digital, and broadcast outlets
  
  
• 6,085% increase in social media followers during the launch period
  
  
• Opening week crowds that wrapped around the block, solidifying Minyoli as a must-visit hotspot in the city's competitive dining scene

"We're deeply honored to be recognized with the Best of Skyline Award, especially among such outstanding PR work across Chicago," said Samantha Flynn, founder and chief strategy officer of Junipr Public Relations. "This campaign was about more than publicity. it was about sharing Minyoli's story with authenticity, honoring Taiwanese culinary heritage, and driving meaningful business impact for our client. We're grateful to PRSA Chicago for recognizing the power of earned media done with purpose."

This latest recognition underscores Junipr's growing reputation as a creative, results-driven communications firm. The Minyoli campaign has earned accolades beyond PRSA Chicago. Earlier this month, Junipr took home a Golden Trumpet Award from the Publicity Club of Chicago, and in November the campaign will be honored with a Stevie® Award at the Stevie Awards for Women in Business in New York City.

For more information about Junipr Public Relations and its work, visit www.JuniprPublicRelations.com.

ABOUT JUNIPR PUBLIC RELATIONS
Junipr Public Relations is an award-winning, PR-led strategic communications firm with locations in Chicago and Philadelphia. Since being founded in 2019, the company has grown to service B2C and B2B clients across a variety of sectors including the biotechnology, CPG, food safety, nonprofit, hospitality, automotive and cannabis industries. With a passion to do Smart Work for Nice People™, Junipr's skilled team of strategic practitioners spans three countries and represents more than 60 years of high-profile public relations industry experience. In 2024, Junipr's work was recognized for category excellence by both PRSA Chicago and the Publicity Club of Chicago. Additionally, Junipr made the 2024 'CUSE50 list honoring the top 50 fastest growing Syracuse University alumni-owned businesses. In 2023, Junipr earned its Women Business Enterprise (WBE) certification, as well as received distinction as a PRNet Next Gen Agency. For more information on Junipr, please visit www.JuniprPublicRelations.com.

SOURCE Junipr Public Relations