NEW YORK, Feb. 4, 2016 /PRNewswire/ -- PRWeek has teamed up with sister title Campaign to launch a Brand Film Festival that will celebrate the marketing industry's finest achievements in cinematic storytelling.
The festival will showcase the year's most artistic, creative, and effective branded content films, from Vines to YouTube videos to long-form documentaries – ranging in length from 6 seconds to 60 minutes and beyond.
Submissions will be open until February 22, 2016, after which the best films will be selected by a high-profile jury comprising top creatives from the worlds of PR, advertising, digital, production, film, and media. Full submission details and an entry kit can be found here.
The chair of judges for the inaugural Brand Film Festival is PJ Pereira, award-winning chief creative officer at San Francisco-based hotshop Pereira & O'Dell.
Pereira & O'Dell was the first agency to win an Emmy against regular TV programming, was featured among the most influential US agencies by Forbes, and as the most innovative agency by Fast Company.
The jury will review the most creative activations across sectors including CPG, sports, healthcare, and sustainability; branded entertainment such as documentaries, animals, heartstrings, and LOL moments; engagement metrics such as viral and user generated; craft criteria including editing, direction, screenplay, foreign language, and silent; and Best of the Best.
"Get with the program. Consumers are no longer at the mercy of TV networks for content. In this on-demand world brands need to stop interrupting the consumer and become the story themselves," said Pereira.
Other confirmed jury members include NBC Today presenter Al Roker; Ashley Callahan, content strategy and PR manager, Chick-fil-A; Quinn Kilbury, senior brand director at Heineken; Lori Beecher, EVP, media and content strategy, Ketchum; John Dahl, EVP and executive producer, ESPN Films and Original Content; Rebecca Faulkner, head of global creative at StubHub; Greg Hahn, chief creative officer at BBDO; Tiffany Rolfe, CCO at Co:Collective; and Mike Byrne, chief creative officer at Anomaly.
PRWeek US editor-in-chief Steve Barrett and Campaign US editor-in-chief Douglas Quenqua will also be part of the jury. The top films will be screened at a gala event in New York City on May 4.
"Brands have become content owners and the Brand Film Festival will celebrate the most creative films across 28 categories," said Barrett. "Video now sits firmly at the heart of communications and marketing, whether lasting a few seconds on SnapChat, Vine, or Instagram, a few minutes on YouTube or Vevo, or full-scale documentaries on mainstream TV."
Agencies and brands of all types are staffing up with directors, editors, graphic designers, broadcast journalists, developers, art directors, producers, and other specialists to help place themselves at the center of the modern creative offer.
The Brand Film Festival will profile the work of this new generation of marketers, recognizing the evolution from distraction to entertainment, while rewarding the brands, agencies, and craftspeople leading the way in their fields.