PUBLIC NOTICE: EMU Australia Counter-Sues Decker Outdoor Corporation for Amongst Other Things the Cancellation of the UGG Trademark in USA

NEW YORK, Jan. 7, 2011 /PRNewswire/ -- USA public company, Decker Outdoor Corporation may have started the fight — has it backfired?

EMU Australia today landed a blow directly at the heart of the controversial "ugg" trademark by filing a lawsuit against the USA public company Decker alleging that Decker's original generic "ugg" trademark was obtained after a false statement to the U.S. Trademark Office and is therefore invalid. Potentially, the false statement could result in Decker eventually losing all of its registration rights in the US.

"Decker has aggressively marketed their 'ugg' – Australia marks and many consumers are unaware of the fact that UGG Australia is in fact American-owned and based.  There is a lot more to be told about the history of the word 'ugg,' not only in Australia and Asia but also in the USA, Canada and in the UK and Europe.  We believe in time the courts will come to hear the truth in different jurisdictions and will hand down decisions that make this history clearer for all concerned," says owner of EMU Australia Paul Neate.

"Sheepskin and wool products are what we do!" says Neate.  "We offer the best-in-class water resistant sheepskin boots that are made using premium Australian sheepskin and we encourage consumers be the judge.  It is innovations such as our EMU soles, removable arch support inserts and water resistant sheepskin that threaten larger competitors who have been dishing up the same product offering year after year," says Neate.

SOURCE EMU Australia