NEW YORK, Aug. 28, 2015 /PRNewswire/ -- A new mentoring program for introverted or spotlight-shy entrepreneurs opened enrollment this week. Publicity for Introverts™ is taught online via webinars by Jane Tabachnick, author of the book of the same name.
Extroverted entrepreneurs are outgoing and sociable. For them, doing promotion and acting as their own PR department is simply a matter of learning the rules of the road, possibly getting some PR training, and then getting into action.
But for introverted entrepreneurs it's not so simple.
Despite the common misconception, not all introverts are shy. Introversion relates to how a person is drained of energy or recharges it. Being around and interacting with people for extended periods of time typically depletes introverts' emotional energy. They re-energize by spending time on their own.
Whether a person is an introvert, extrovert - or just a shy individual - as an entrepreneur, coach or author, they need to become and remain visible to their target audience. Publicity is one of the best ways to get attention and credibility for any business. Consumers are mistrustful of advertising, yet they trust recommendations from friends, family and the media.
"There are ways for the spotlight-shy to get the visibility they need to grow their business, without it being totally stress-inducing and therefore something they avoid at all costs," stated program creator Jane Tabachnick.
The Publicity for Introverts™ mentoring program is geared toward anyone who feels spotlight shy and/or is an introvert. The program helps participants identify their own unique PR Persona™, and create an action plan they are comfortable with and will actually implement.
The program is a mixture of done-for-you components and group mentoring. Students will get initial media visibility done for them. They will also learn how to do their own publicity successfully, and create a personalized plan to do so in a way that suits their unique personality – their PR Persona™ - and eliminate the fear and obstacles to succeeding.
The Publicity for Introverts™ mentoring program is limited to a small group of students. It begins on September 16th, 2015. For more information about the program or to apply visit: http://www.janetabachnick.com.
Jane Tabachnick is a digital media, publicity strategist and PR mentor. She helps savvy business owners and entrepreneurs generate buzz, build authority and get more visibility. She is the author of "Publicity for Introverts" and is a guest contributor to publications where she covers publicity, technology, sustainability and entrepreneurship. Jane has been featured in CBS, WWD, Crain's NY Business, Clickz, Spa Magazine and numerous other media.
For more information visit http://www.janetabachnick.com.
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SOURCE Jane Tabachnick