PORTLAND, Maine, Sept. 13, 2016 /PRNewswire/ -- Publishers Clearing House (PCH), a leading interactive media and digital entertainment company, announced today that Liquid, its digital advertising arm serving major U.S. brands, is now PCH/Media. The new name was chosen to strengthen awareness of the company's ties with parent brand PCH and its unique offerings, including exclusive access to its massive library of first-party consumer data from 73% of US households.
PCH/Media brings together identity and purchase data from PCH's registered members and $1 billion in annual product sales, offering deep insights around what motivates consumers and what they actually buy. These insights power creative targeting solutions across PCH's owned and operated media, as well as external top 100 publishers and leading exchanges. Aimed at streamlining the company's identity and brand story as part of the PCH family, the new name connotes PCH/Media's ability to leverage PCH's direct marketing expertise and data resources to help advertisers drive more effective and accountable campaigns.
"Over the past 12 months, PCH has been committed to deriving a business with core product lines that maximize, legitimize, and optimize the commercial return of our clients' media investments in digital. Through a commitment to acquiring top industry talent, coupled with several key acquisitions, the new PCH/Media is aligned to the shifting digital advertising market where CPGs and brand marketers are forced to become more direct-to-consumer in nature," said Steve Bagdasarian, General Manager at PCH/Media. "These clients now have the help of the largest and most successful direct marketing company in the U.S.—Publishers Clearing House. With over 100 million registered members, $1B in direct-to-consumer purchases, and over 350 targetable consumer segments derived from PCH's deterministic data footprint, PCH/Media offers a new, relevant, and transparent option at scale."
Acquired by PCH in 2011, Liquid has played an integral role in PCH's evolution into a leading media company. With its 2015 acquisitions of demand-side platform Plethora Mobile and CRM automation platform CommandIQ, PCH/Media continues to rapidly evolve as a robust source for data and tools that help brands more effectively reach targeted consumer audiences across all digital media.
To learn more about PCH/Media's unique digital media solutions for marketers, please visit media.pch.com.
PCH/Media is the digital advertising arm of Publishers Clearing House, a leading interactive media and digital entertainment company. PCH/Media offers creative media and targeting solutions to help marketers identify the right audiences and persuade them to buy, download, or engage. The company is headquartered in Portland, Maine, with offices in New York City, Port Washington, Boston, Chicago, and San Francisco.