Publishers Monetize Digital Content Through BlueToad Apps

Android App expected December, 2010

Oct 19, 2010, 10:11 ET from BlueToad, Inc.

ORLANDO, Fla., Oct. 19 /PRNewswire/ -- BlueToad's publication branded mobile Applications have provided over 80 publishers the means to monetize their digital content through an App. Initially available for iPad and iPhone, BlueToad recently announced it will be offering Android Apps by the end of 2010.

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The BlueToad App allows publishers to monetize content by increasing ad revenues and reaching new readers via their presence in the App store.

Ad Revenues

In addition to the existing advertising pages built into a magazine, BlueToad Apps include two valuable features for publishers to grow ad revenue: Interstitial Ads and the Media Deck.

Interstitial Ad Pages pop-up when readers first click on the issue cover or specified page within an Issue.

The Media Deck displays web content within the pages of the Issue. This allows the Advertiser to showcase rich media and web content without requiring the reader to travel outside of the App or even leave the page.

"Even publications that have long established Digital Editions are seeing their page views and click-throughs grow as much as ten fold with the addition of an App," says Paul DeHart, President of BlueToad. "Our analytics package combines reader statistics from the App with the traditional reporting from the Digital Edition."

Subscription Revenues

Publishers are successfully using their App to grow subscription dollars.  "In our short time working with iTunes we have seen rapid growth in our online readership," says Dave House, publisher of ROAD and decline magazines. "The subscription feature allows customers to instantly purchase back issues as well as current issues. This has opened up the markets to international customers, as well as providing us with a vehicle to grow more on the web with new interactive features and bonus videos."


Catalog publishers also use their App to grow revenues. "In addition to delighting existing customers the app has driven hundreds of new customers to our site," says Ron Kerensky, Chief Information Officer at Arhaus Furniture. "In the last few weeks, iPad/iPhone Apps have surpassed our other social media in terms of popularity and repeat use."

Other News: News URL/Sponsor Feature

BlueToad will soon release their latest App (v 2.1) which will add the ability to include a News Feed or Ad Sponsor URL to the App. This URL will automatically launch within the Cover Gallery (the first page of the App) and be clickable by the reader at any point within an Issue.

About BlueToad, Inc.

Digital Editions and Apps

BlueToad, Inc. is a Digital Publishing company providing Digital Editions and Apps to publishers worldwide.  We utilize Page Flip technology to convert a PDF into an online viewable format.  Readers can view the publication as a Digital Edition using Flash or HTML, and via iPad and iPhone Apps.  With over 3,000 titles published per month and over 150 downloadable Apps in iTunes, BlueToad is easily one of the largest digital edition providers in the world.

For more information about the company, please visit

About Arhaus

For over 25 years, Arhaus Furniture has been doing things one way - our way. We were founded on a vision and values that set us apart, and we still live by them every day. We are passionate about design, which means we set trends instead of following them. We hold fast to a long-time commitment to earth-friendly products. We insist on nothing less than quality and value in every piece of furniture and home accessory we offer you. We travel the heartland of America and across the world to find partners - and friends - who believe in creativity, quality and craftsmanship as much as we do. At Arhaus, you'll see pieces that have been made in the same family workshops for decades, often by second - or third - generation artisans.

For more information about the company, please visit

About H3 Publications, Inc.

H3 Publications –Publishes Decline Magazine, a downhill- and freeride-specific mountain bike magazine that focuses on gravity racing, all-mountain riding and freestyle (slopestyle, dirt jump, street). And ROAD – The Journal of Road Cycling & Culture. They are both niche publications, printed in oversize 10-3/4"x12" format and published monthly out of Southern California. Although small in stature (ten-member staff), they are leading publications in the mountain and road cycling industry with its opinion-leading editorial, stunning photography and intriguing layout, art and design.

For more information about the company, please visit


Jessica Bush Aslanian, BlueToad, Inc.

(407) 992-8744 x 117

SOURCE BlueToad, Inc.