Puckett Marketing and Waypoint Living Spaces® named Marketer of the Year
Companies honored at annual Hanley Wood Brand Builder Awards
WASHINGTON, Oct. 4, 2017 /PRNewswire/ -- Puckett Marketing, a Middleburg, Virginia based advertising agency, and Waypoint Living Spaces®, a leading U.S. manufacturer of quality cabinetry, were presented the prestigious award for Brand Builder Marketer of the Year at this year's annual Hanley Wood Foundations 2017 Conference. The award banquet was held at Chicago's Ritz-Carlton hotel on September 12.
The Brand Builder Marketer of the Year Award is presented each year by Hanley Wood to a company and agency in the residential and commercial construction and design industry that best demonstrates a commitment to innovation, excellence in leveraging marketing programs to drive sales, and adoption of the latest marketing tactics.
Puckett Marketing has been agency of record for Waypoint Living Spaces since their launch in 2010. In 2016, Waypoint® saw an 18.4% increase in revenue, a 21.2% increase in orders, a 5.6% increase in dealer participation, a 17% increase in website usage, a 10% increase in dealer searches, and a 34% increase in e-mail referrals to the website.
Waypoint Living Spaces® has consistently seen an increase in their sales and brand recognition year by year. "We started with a blank page, some interesting data and a world that said, 'We don't need another cabinet line'," said Bill Puckett, Founder and Chief Creative Officer at Puckett Marketing. "Six years and hundreds of millions in sales later, we think me might be on to something."
More than eighty companies and their agencies competed for the title of Marketer of the Year. "We are thrilled to recognize Waypoint Living Spaces® as Marketer of the Year," said Peter Goldstone, CEO of Hanley Wood. "Their use of data, coupled with planning and their focus on lead generation and sales transformed the way Waypoint® related to their customers. Their delivery of solutions based on industry and consumer trends, matched with their pride in making remodeling easier by giving homeowners the tools they need to realize their vision, is what drove our jury of marketing experts to select Waypoint Living Spaces® as the Marketer of the Year."
About Puckett Marketing
Puckett Marketing is a full-service marketing agency located in Middleburg, Virginia, just outside the greater DC area. They're a creative driven agency grounded in the analysis of a client's business and their best opportunities for differentiation and growth. The leadership team at Puckett Marketing merges big brand Madison Avenue experience with all the latest promotion, social media channels and dynamics to keep clients top of mind with their target audiences. They have a building full of vibrant, type-A professionals who take pride in creating unique, dramatic and effective work grounded in strategy that drives revenue. Visit their website at www.puckettmarketing.com.
About Waypoint Living Spaces®
Waypoint Living Spaces®, a division of American Woodmark Corporation, is a leading U.S. manufacturer of quality cabinetry and home remodeling materials. Waypoint® takes pride in providing quality products to create any desired look or style to meet the rigorous needs of the American family and their way of life. Waypoint® is committed to environmental protection through recycling and reuse of materials and uses leading edge technologies to limit both hazardous and non-hazardous emissions, by-products, and waste. Waypoint® products are distributed nationally by more than 1,200 dealers/designers. For more information on Waypoint Living Spaces® go to waypointlivingspaces.com.
Media Contact:
Robyn Stafford
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SOURCE Puckett Marketing
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